Marketing Planning and Strategy (Marketing Yourself)2 - Assignment Example

Summary

As Stein (2012) purports, marketing profession has become a highly reputed and promising profession as it offers infinite career opportunities to potential candidates in several ways. As compared to finance or IT professionals, marketing professionals can earn unlimited income…

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Marketing Planning and Strategy (Marketing Yourself)2

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Subject: Marketing
Type: Assignment
Level: College
Pages: 1 (250 words)
Downloads: 3
Author: alvahtowne

Extract of sample "Marketing Planning and Strategy (Marketing Yourself)2"

Marketing as a Profession Marketing as a Profession As Stein purports, marketing profession has become a highly reputed and promising profession as it offers infinite career opportunities to potential candidates in several ways. As compared to finance or IT professionals, marketing professionals can earn unlimited income based on their skills and capabilities because performance-based pay is a superior feature of this profession. I perceive my enrollment in this course as a want because marketing profession has become vital to satisfy my desires and to achieve my long term goals these days.

As this profession provides one with the opportunities of unlimited income, I can constantly increase my income by improving my performance. According to Parrish (2014), marketers always strive to create ‘needs’ for their customers because this strategy can assist marketers to make their products/services absolutely necessary to the targeted market segment. In contrast, consumers try to distinguish between their ‘needs and wants’ so as to make effective utilization of money. I do not think that marketers overlook the target market.

Generally marketers develop specific policies and practices to market their products/services to the target market. Hence marketers cannot meet their goals once they fail to focus on the target market. Samsung is the best example of a company that excellently focuses on its target market whereas currently Nokia fails to meet the interests of its target market. I strongly believe that an exercise was carried out to identify the target market for this course because candidates are required to express their knowledge in marketing profession.

I do believe that I will be more marketable on completing this course because it is comprehensive enough to provide me with an in-depth knowledge regarding the marketing profession. ReferencesParrish, J. (2014). Creating A Sense Of Urgency: Why Marketing Must Behave Like Sales. Forbes, Sep 1. Retrieved from http://www.forbes.com/sites/onmarketing/2014/01/09/creating-a-sense-of-urgency-why-marketing-must-behave-like-sales/ Stein, A. (2012). What is Marketing? Marketing Professionals Should Know.

Steinvox, Aug 24. Retrieved from http://steinvox.com/blog/what-is-marketing-marketing-professionals-should-know/

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