The case study "Zipcar Company Case Analysis" talks about the lessons a marketer can learn from the largest car share company in the world in terms of marketing strategies. Zipcar Company established itself as a major company in the market through diversifying its services from just offering car hire services but ventured in other services direly needed by the customers.
They choose a densely populated geographic segment to offer its services and they went on to be successful. From their operation, there are two important marketing concepts identified in the case, segmentation and CSR. These are used by the company for winning the best market for its services. The future of the firm looks way ahead of the competitors where there is a plan to expand to other populated market segments and win the developments in the market. This case, therefore, brings two lessons; in a course or work like marketing, customer loyalty and market segmentation brings about high-level success to the company.
Its main work is to rent out cars on daily basis and has grown and positioned itself to become well-endowed in the market that commands a high level of car rental companies. The company is also a car rental company that has its own services modified to fit other specialities in which case the whole issue is not just about cars but more than that. Its main services are to people living in densely populated regions where it is very cumbersome, costly and ineffective (actually irresponsible) to own a car. ...Show more