Zipcar Company Analysis - Case Study Example

Only on StudentShare

Extract of sample
Zipcar Company Analysis

The case study "Zipcar Company Case Analysis" talks about the lessons a marketer can learn from the largest car share company in the world in terms of marketing strategies. Zipcar Company established itself as a major company in the market through diversifying its services from just offering car hire services but ventured in other services direly needed by the customers.
They choose a densely populated geographic segment to offer its services and they went on to be successful. From their operation, there are two important marketing concepts identified in the case, segmentation and CSR. These are used by the company for winning the best market for its services. The future of the firm looks way ahead of the competitors where there is a plan to expand to other populated market segments and win the developments in the market. This case, therefore, brings two lessons; in a course or work like marketing, customer loyalty and market segmentation brings about high-level success to the company.
Its main work is to rent out cars on daily basis and has grown and positioned itself to become well-endowed in the market that commands a high level of car rental companies. The company is also a car rental company that has its own services modified to fit other specialities in which case the whole issue is not just about cars but more than that. Its main services are to people living in densely populated regions where it is very cumbersome, costly and ineffective (actually irresponsible) to own a car. ...Show more

Summary

This case study talks about the Zipcar Company, the largest car share company in the world according to the company CEO Scott Griffith, marketing strategies in a course or a work like marketing, customer loyalty and market segmentation that brings about high-level success to the company…
Author : kutchterrill
Save Your Time for More Important Things
Let us write or edit the case study on your topic
"Zipcar Company Case Analysis"
with a personal 20% discount.
Grab the best paper

Related Essays

It's something about a case study.
In terms of mobility, Nokia Corporation is considered to be the role model especially towards the innovation of long term plans in national as well as worldwide mobile industry or in the telecommunication sector (Nokia, 2012). The introduction of Nokia as a potential business organisation is viewed as possessing the biggest mobile exposure in the world of information technology.
11 pages (2750 words) Essay
Warfare about Product Life Cycle
The paper explains the concept of warfare in the context of marketing activities and strategies undertaken by the business organization. In direction to this the prime objective of this paper is explains different warfare and strategies, which are required to be taken into account from the side of the organization for the purpose of achieving some crucial long term success and sustainability within existing highly dynamic and competitive business environment.
17 pages (4250 words) Essay
Does the Mission Statement or Vision of the firm reflect the companys focus on customers
In fact, so much so was the focus on the environmental sustainability of the firm that little if any noticeable attention was paid to the consumers who ultimately drive the profit margins for the firm. This was a noted drawback within both the vision and mission statements.
5 pages (1250 words) Case Study
It's Business Ethics term paper. Company report in particular.
From concern for the environment to caring about the safety of its customers, businesses invest considerably a lot of resources in these activities. The activities do not necessarily have to bear any substantial benefits in terms of revenue, or increasing sales, or either growing its customer base, but rather, it is a way in which the business gives back to the community.
5 pages (1250 words) Assignment
Electric Cars.
In the current age individuals are becoming conscious about eco-friendly products. The amount of pollution is soaring with the improving transport and communication facilities. Almost 50% individuals around the world are owners of cars.
6 pages (1500 words) Research Paper
It's a paper that needs to answer several question on my subject
In fact, so much so was the focus on the environmental sustainability of the firm that little if any noticeable attention was paid to the consumers who ultimately drive the profit margins for the firm. This was a noted drawback within
5 pages (1250 words) Case Study
Marketing Mix for U.S.A car market Chery Cars China
The vehicles are assembled in 15 countries and have two domestic R&D centres. Chery company is presently looking for expansion into US to get a piece of the growth story of automobile sector in US. Chery has to develop appropriate strategy for entering into US.
10 pages (2500 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT