The ways and solution to reposition Sylvias bar - Essay Example

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The ways and solution to reposition Sylvias bar

In relation to the study the company which has been selected is Sylvia’s Bar. It was one of the renowned high street bar and a night club which was situated in Birmingham on the High Street. Sylvia’s Bar was founded way back in the year 1986 and was segmented as fashionable wine and a cocktail bar and mainly targeted the local bank workers. The Sylvia’s Bar was able o generate profit and was performing well with a healthy turnover. However in the recent few years the bar has not been performing up to the expectation and as a result there has been a decline in the profits of the bar and at the same time has become less popular. Sylvia’s bar which once gathered about 400 to 500 customers on regular basis, but in recent years it has been able to gather on an average 100 to 150 customers. Since Sylvia’s Bar targeted the higher income level of people, there rates were also high as compared to any other bar in the town. Sylvia hired the best bar staffs and in addition two of Sylvia’s friend had also joined the business as assistance manager and claimed £20 per hour. Over the years, many late night bars and clubs were opened which made the competition tough for Sylvia’s bar. As a result the customers preferred the other night clubs over Sylvia’s bar which resulted in loss for the club. The staffs were also not satisfied with the management and wanted new changes to be implemented. Sylvia’s Bar had encountered problem which lead to its failure. One of the main problems was that of operational factors. ...Show more

Summary

The paper deals with Sylvia’s bar which once was the most popular bar in Birmingham but due to shift in the customers taste and preference has been suffering from losses. The report tries to find ways and solution to reposition Sylvia’s bar and to observe the problems that lead to the failure of the night club. …
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