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The Marketing Macroenvironment - Essay Example

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Author : johnstongregori
Essay
Marketing
Pages 6 (1506 words)

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The Marketing Macroenvironment Table of Contents Table of Contents ……………………………………………………….2 Introduction ……………………………………………………….3 Examples of Macroenvironment Effects on Companies ………………….4 Conclusion ………………………………………………………………6 References ………………………………………………………………7 The Marketing Macro-environment Introduction Throughout history, humans have been seeking their intrinsic needs to survive…

Extract of sample
The Marketing Macroenvironment

This is defined as one of the central ideas and concepts of marketing (Moore and Pareek 2006). But what is marketing exactly? Well, for one, marketing as a word has many definitions. For the common and layman’s terms, it is associated with selling or advertising. However, it has more meanings to it than that. For one, it is the process of creating, distributing, promoting and pricing goods, services or ideas in order to foster a satisfying relationship between manufacturers or other sources of goods, and the customers (Pride and Ferrell 2012). Also, one of its goals is to maintain this relationship as favorable as possible in order to facilitate more exchanges, not just with the buying customers but also other stakeholders as well, This would include other people that may not be necessarily buying the goods or services, but have financial input in the product or firm. ...
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