The Marketing Macroenvironment

The Marketing Macroenvironment Essay example
College
Essay
Marketing
Pages 6 (1506 words)
Download 0
The Marketing Macroenvironment Table of Contents Table of Contents ……………………………………………………….2 Introduction ……………………………………………………….3 Examples of Macroenvironment Effects on Companies ………………….4 Conclusion ………………………………………………………………6 References ………………………………………………………………7 The Marketing Macro-environment Introduction Throughout history, humans have been seeking their intrinsic needs to survive…

Introduction

This is defined as one of the central ideas and concepts of marketing (Moore and Pareek 2006). But what is marketing exactly? Well, for one, marketing as a word has many definitions. For the common and layman’s terms, it is associated with selling or advertising. However, it has more meanings to it than that. For one, it is the process of creating, distributing, promoting and pricing goods, services or ideas in order to foster a satisfying relationship between manufacturers or other sources of goods, and the customers (Pride and Ferrell 2012). Also, one of its goals is to maintain this relationship as favorable as possible in order to facilitate more exchanges, not just with the buying customers but also other stakeholders as well, This would include other people that may not be necessarily buying the goods or services, but have financial input in the product or firm. ...
Download paper
Not exactly what you need?

Related papers

Strategic Marketing Plan
In essence, a smart TV is more like a smartphone and a great deal superior to the “idiot box” it used to be called (Sinclair 2011a, 3; Sinclair 2011c, 3). This strategic marketing plan is prepared for Samsung TV, which is particularly geared toward the Australian market. Before this report proceeds to Samsung TV, it will discuss the SBU in general first. Samsung (2011) aims to position itself…
How is the Marketing Concept and its Implementation Responding to Developments in the Macroenvironment?'
The marketing conception can be more elaborately discussed by greatly emphasising upon two particular imperative facets. The two facets include business-to-consumer (B2C) and business-to-business (B2B) segments. In terms of the marketing idea regarding business-to-consumer (B2C), the marketing conception is defined as a method through which the business organisations generate greater value towards…
marketing
I found the group activities that were part of the course to be quite stimulating. I will admit that the ‘Functional Presentation’ part of the course provided a greater challenge for me than did the mainly theoretical part of course; however, both sections challenged me to find new ways of learning. I found out that most of the time, businesses in today’s world operate in an environment…
Marketing
This is achieved through transforming the physical features and insubstantial insights of a marketing offering in relation to the rivalry. It is vital to note that position is not determined by the appearance of the product or the sustenance that it pursues to stimulate. However, it is instead the insight or appearance that takes a distinct location in the mindset of the consumer; furthermore,…
Shangrila Hotel SIngapore
The discussion below covers Shangrila Hotel SBU in regard to the major changes and trends that have occured. In addition, the discussion covers a summary of significant changes and trends through PESTEL analysis. Finally, an analyses of market performance where the Hotel SBU operates is discussed. Relevant Changes in the Shangrila Hotel Lixurios hotels were only visited by designated group of…
Marketing
2003, 504). Marketing structures that play roles in the strategic planning process include formalization, specialization and centralization (Kellar, A. 2009, 389). These structures are, particularly, important in shaping the performance of an organization (Laforet, S. 2012, 163). Formalization is the degree to which working relationships and decisions are governed by standard policies, procedures…
Marketing
At the apex are vital corporate decisions dealing with the firm's mission, visualization, goals, and the allocation of resources in the midst of business units. Planning at this stage involves decisions concerning the divestment of the business units themselves. These decisions drop down the corporate constitution to the business-unit level, where planning is mainly focused on achieving the…