BMW's Market Strategy

 BMW
Ph.D.
Essay
Marketing
Pages 6 (1506 words)
Download 0
Answer 1 Introduction Marketing is the mainstay of all businesses, and BMW has successfully exploited marketing paradigms to create a niche market position. In the highly competitive environment of global business, identifying and evaluating consumer behaviour becomes a critical element of an effective market strategy…

Introduction

As such, BMW’s market strategy will be evaluated and analyzed for optimal performance. Pros and cons of BMW’s market strategy BMW has been a leading auto manufacturing company that has maintained its niche market leadership through strategic market plans. The target segmentation and highly creative advertising have been its major elements of success. BMW has introduced different variants of its luxury cars to cater to the different segments of the market. The selective target marketing has helped it to exploit the requirements of people coming from myriad backgrounds. With the evolving times, people’s purchase behaviour underwent dramatic changes. While initially social class represented the high end BMW cars, consumers’ changing demands, vis-a-vis design variety, size, price, and style choices became the major factors in buying decisions. BMW started with 3, 5, and 7 series that only varied in size and not design. But 1980s was distinct in its populace of baby boomers, yuppies, and other fast upcoming segments of the market; the representatives of these segments had money to flaunt and expected new products and services from manufacturers. ...
Download paper
Not exactly what you need?

Related papers

How service firms enter the Chinese market: Study of entry strategy of hotel and restaurant industries for Chinese market
One of the tools used widely for the macro environmental study is PEST. The tool helps to analyze the situation in a more practical and in a conceptual manner. The categorization of the environment is done and the boundaries of environment levels are identified. The key elements of PEST analysis are political, environmental, Social and technological factors. However often legal factors are also…
Marketing strategy for Blackmore product in Vietnam market
Firstly, the entry mode choice of Blackmore Company to entry Vietnam market will be introduced through the joint venture with local organisation as Traphaco which is seen as the big income of selling the vitamins and nutrition products in Hanoi capital of Vietnam. …
The market entry strategy of Russian Standard (vodka) in the UK.
This trend is somewhat logical because the collapse of the USSR led to the independence of various states that were part of the Soviet Empire. This came with a lot of unstructured changes and decisions. Some of the problems were connected to the inefficiencies inherited from the Commuist regime. Others were as a result of the transition from the one-party bloc of nations to a free market economy.…
Apple inc Market assessment, planning and strategy paper.
Today, the company designs, manufactures and markets mobile communication and media devices, personal computers, and portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications (Apple, 2011). Apple Inc. has a worldwide presence and sells its products globally through its retail stores,…
Cath Kidston – Marketing Strategy for the U.S Hispanic Market.
The feel of the products sold by the store carried a classic British feel because of which, the store soon became a success (Kidston, 1999). The brand grew into a £75 million entity over two decades. Te brand of Cath Kidston has a wide assortment of products which belong to different categories but all the items which are used in home furnishing, homeware, and fashion accessories. Cath Kidston is…
Target Market Strategy
This piece of research paper presents a fictitious product, called E-walker, and examines how STP strategy would help the company enter the markets and thus to achieve marketing success. E-Walker to meet emerging needs of new generation Today’s market is dominated by large numbers of electronics and computerized or digitized products. Electronic shoes and slippers seem to be a very new idea to…
Market strategy, Market positioning and Marketing-Mix
Furthermore, Metrao faces increasing competition from other calorie calculators being sold in the market. Generally, this means that Metrao is obliged to differentiate its products from others in the market by being innovative and unique. In addition to, the calorie calculator market is growing showing that there are likely to be diverse consumer needs and expectations. Consequently, Metrao should…