What motivates or de-motivates customers to online shopping

What motivates or de-motivates customers to online shopping Essay example
Masters
Essay
Marketing
Pages 8 (2008 words)
Download 0
Dissertation Proposal
Introduction
As the trend of the one line shopping continues, there appears to be a need to study the motivating factors that attract customers to this new shopping channel, the electronic commerce or e-commerce known today. …

Introduction

E-commerce started the shift from the real market to a digital market wherein business is done through the internet and becomes an equal playing ground for buyers and sellers.
Data from the U.S. Census (2011) shows the popularity of this marketing scheme, as in 2008 a total of $227,800million has been generated by e-commerce sales. This is an increase of 2.07 percent from 2007 e-commerce sale of $222,464m (See Annex 1)
Statement of the problem.
The aim of this dissertation is to examine the consumer behavior in explaining the motivations that attract customers to on line shopping. It is my contention that not everybody could be motivated into the growing interest of e-commerce.
My objectives are twofold. First I would like to investigate the motivations of the middle and upper class segment of customers to buy on line as well as the reluctance of the lower class segment of the market. My research will also cover the fears of shopping on line to know if this becomes a mitigating for others not to take advantage of on line shopping.
The implication of the research would show that knowledge of patronage motives would be important to retailers to understand the various influences which induce customers to purchase.
Review of literature
In this review of literature, I will present those theories, concepts and published literatures that in my opinion are most interesting and valuable for the purpose of this research. ...
Download paper
Not exactly what you need?

Related papers

Attitudes of females on Online Shopping
The influence of these four variables on women’s store preference (whether traditional or online), intention to buy, and actual purchase is explored. The study uses a descriptive research design and questionnaire method to approach the research questions. The sample is non-probability, non-representative, and conveniently chosen. Thus, the major weaknesses of this study are concentrated on the…
Analysis of the Consumer Behaviour of University Students towards Online Shopping
Only hedonic orientation and convenience were agreed upon by the sample of university students. Thus, these are the drivers of their continued patronage of online shopping. Generally, consumers are attracted by the convenience of online shopping since customers could purchase items without leaving their place. Moreover, canvassing online could be done more efficiently, which enables consumers to…
Customers' attitude towards online banking services in the UK
Therefore, this study aims to evaluate the factors that are responsible to make certain attitude of the consumers towards using internet banking services in the UK. This research considers two banking institutions: Lloyds Bank and Barclays Bank, and two non-banking financial institutions: Tesco and Virgin. All these institutes are UK based, and internet services provided by these institutes,…
Online grocery shopping
With the age of growing technology and internet popularity, marketing has become easier because customers have an opportunity to post reviews about products and have others access it before making decisions. Companies can use the reviews to improve their products and develop others that match customer’s needs. As a marketing manager of Miou Company Ltd, I will examine literature review to…
Online Shopping Acceptance Model OSAM
The components of OSAM are generated from OSA components. The OSAM module is described as an entity offering a group of services that can be achieved from the background of service growth and service provision (Dede et al., 1997). This model presents an easy method of obtaining comprehensive information about the constituents managed automatically at the beginning of the structure and can…
analysing online consumer shopping motivations for luxury products
Internet provides several advantages to the customers, for instance, easy availability of information, facility of product and price evaluations and convenient assessment of offerings among others. The number of customers purchasing through online and the amount being paid have been on the rise. Each day more and more people take the leap to purchase online. Several organisations desire to…
analysing online consumer shopping motivations for luxury products (Methodology)
Research Methodology This part of the study discusses the methodology which has been adopted for addressing to the research topic (Perry, 1998). The research has been made related to the topic ‘whether online shopping motivates the customers towards purchasing luxury products’. This part of the study would be sub divided into various segments, each part displaying some specific portion of the…