E-commerce started the shift from the real market to a digital market wherein business is done through the internet and becomes an equal playing ground for buyers and sellers. Data from the U.S. Census (2011) shows the popularity of this marketing scheme, as in 2008 a total of $227,800million has been generated by e-commerce sales. This is an increase of 2.07 percent from 2007 e-commerce sale of $222,464m (See Annex 1) Statement of the problem. The aim of this dissertation is to examine the consumer behavior in explaining the motivations that attract customers to on line shopping. It is my contention that not everybody could be motivated into the growing interest of e-commerce. My objectives are twofold. First I would like to investigate the motivations of the middle and upper class segment of customers to buy on line as well as the reluctance of the lower class segment of the market. My research will also cover the fears of shopping on line to know if this becomes a mitigating for others not to take advantage of on line shopping. The implication of the research would show that knowledge of patronage motives would be important to retailers to understand the various influences which induce customers to purchase. Review of literature In this review of literature, I will present those theories, concepts and published literatures that in my opinion are most interesting and valuable for the purpose of this research. This will include the study of Electronic Commerce: Security Issues done by Matthew L. James on matters concerning electronic commerce and security risks involved in it. James figures out the rather slow regulatory and policy measures that shows pitfalls in implementation. For instance, James showed that Australia’s on-line security efforts appears to be befuddled, while that of US attempt to control encryption shows technical difficulty. James in this study, argued that e-commerce transaction is subject to interception, tracking, or attack, and as such there is a need to safeguard the users of the internet. He emphasizes the risk of unauthorized transaction from the third parties that may occur in fund transfers, smart cards and on line currency transactions. In a similar subject, Jay Van Varck (1997) discussed in study the real issues of e-commerce in today’s market. He discussed in his study the phenomenal growth of e-commerce but at the same time the pitfalls consumers may find they are in when using the website. He cited conditions wherein customers only see the merchandise in picture and spells out the difference of the real feel when one is in the mall. He stressed the fears of consumers on giving private information like credit cards and bank details for fear of being hacked and fraud. The study of Suki, Ahamd and Thyngarahan (2002, May 15) about the interest of Malaysians on internet shopping and their security concerns will be viewed to find if they are similar to the experiences of customers in my study. In this study, Malaysians are found to be avid users of internet and uses internet shopping for convenience. However, study found out security concerns that serve as barriers to continued use of online shopping. A definition of the term electronic commerce will be given and the type of internet transactions will be presented, as found in the website of (Digidsmith n.d.) A definition and type of transactions are deemed necessary for the study to know the classification of customers their uses and purposes of the internet shopping Reasons why people buy on line are identified in the study done by Gordon (2008 Sept. 29) wherein she outlined reasons why consumers prefer to buy on line. She emphasized in this study the comforts of shopping at home anytime of the day without having to
Dissertation Proposal Introduction As the trend of the one line shopping continues, there appears to be a need to study the motivating factors that attract customers to this new shopping channel, the electronic commerce or e-commerce known today…
E-commerce started the shift from the real market to a digital market wherein business is done through the internet and becomes an equal playing ground for buyers and sellers. Data from the U.S. Census (2011) shows the popularity of this marketing scheme, as in 2008 a total of $227,800million has been generated by e-commerce sales.
It is inevitable for businesses that want to increase their margins to shift their focus from the norms and beef up perceived needs and wants of their customers. In addition to businesses understanding their target markets, they have to define the means of delivering desired satisfactions to their customers and perform it better that other competitors.
With increasing popularity and penetration of digital technology and the internet, many firms have established online retail outlets where they sell directly to their clients. Online shopping has gained popularity and is increasingly being adopted as a better shopping alternative by many people throughout the world.
Wishes and desires are the two elements that are supposed to regulate the behavior of human beings. However only the unsatisfied needs have the ability to influence the behavior; satisfied needs do not operate as motivators.
Maslow’s hierarchy of
The consumers can be in form of individuals or business (WINDWALKER 2002, pg5). In case of individual shopping the process is called business-to-consumer (B2C) online shopping; while whenever business entities do shopping the process is called
To start with, the traditional form of shopping requires one to go to the streets and other markets to enable them purchase an item (Pooler, 2003). One can then make a decision on what to buy by actually considering all the items and varieties available
With the high potential for growth in the fashion retail-shopping environment, technology has continued to be the primary influential factor. The availability of multiple channels and the feasibility in terms of the economy has paved the way for
Business organization have developed website platforms which enable buyers to place order and make payment for products using credit card. The product being bought online is shipped to the customer after making full payment. Online shopping like any other form
Online shopping is a process of acquiring services and goods via the internet. The online shopping involves the consumer’s state of psychology in terms of making purchases via the internet. The internet has contributed
3 pages (750 words)Essay
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