StudentShare solutions
Triangle menu

Disney: How They Market Nutrition to Children - Research Paper Example

Not dowloaded yet

Extract of sample
Disney: How They Market Nutrition to Children

Nutritional products of Disney have been able to attract family and children throughout the world. The company has a variety of healthy products that are attractive and additionally help the well being of the children. Moreover, the company has used experts in balancing the ingredients of the food and provides online recipes for parents to prepare nutritional meals for their children. Bob Chapek, the President appointed in September, 2011, is responsible for the Disney Consumer Products (DCP) throughout the world. Furthermore, he oversees the Disney publishers and online shopping portals which is one of the largest of its kind in the world (Disney, 2012). In 2007, Jennifer Anopolsky, the Vice President of the company, announced that they are making changes in their nutritional products to remove added fats from the diets. Further, she said that it is their first move towards the commitment of a positive change in the long run (Disney, 2012). The paper will, thus, discuss the booming marketing strategies used by the company to promote their nutritional products among retail consumers. Discussion The first initiative Disney has taken is to include two experts: Dr. Keith Ayoob and Dr. Jim Hill. The former is the Associate Clinical Professor of pediatrics and the later is the Director of Human Nutrition Centre (Federal Trade Commission, 2007). They along with the company’s experts introduced a dietary guideline that will provide health benefits to the people and children. The guideline included separate standards for main meals such as non-inclusion of snacks or dairy products, limited calories, sodium and sugar, and commitment to use zero grams added fat. Thus, the people around the world started feeling that the company is thinking about their health concerns such as obesity being one of the major problems. Furthermore, the company has implemented significant healthy options in their Disney Parks to attract children and families. Disney Parks and Resorts mostly consist of the Disney food products which are enjoyed by the families visiting those places. Therefore, the kid meals included standard ingredients that benefited the health of the children. Prior to the change, the default kids’ meal consisted of fries and soda compulsorily, whereas at present, the compulsory inclusions will combine vegetables, fruits, juices and many more choices of healthier products (Bell & Winig, 2009). Snacks items by large are the most convenient consumable among the food items. However, it has been noticed that snacks have affected many people’s health who availed these items. The growing concern is that snacks items are available in each and every corner of a country due to its conveniences which are being consumed on a regular basis mostly by the office goers. Thus, Disney ensured that they include such varieties in their snacks portfolio which will be healthier and importantly will not increase obesity. Therefore, the company included large varieties of fruit carts and nutritious products such as nuts in their snacks. Furthermore, the company insisted on selling products directly to retailers. They created or designed products in their company but manufactured them through the licensing companies. Therefore, the management assumed that not manufacturing their products can hamper their brand image that they enjoy. Thus, they ensured that only manufacturers having licenses provided by Disney and value their brand’ ...Show more


Disney: How They Market Nutrition to Children Introduction In 1920, Walt Disney was established to provide family entertainment across America. Today, after nine decades, the company is still preferred for providing quality entertainment to the members of the family, especially the children…
Author : mooremariane
Disney: How They Market Nutrition to Children essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the research paper on your topic
"Disney: How They Market Nutrition to Children"
with a personal 20% discount.
Grab the best paper

Related Essays

Nutrition for Women and Children
This project tries to get an overview of some of the significant aspects of public health regarding nutritional status of children and women, the various problems related to this and their probable solutions. The developing countries like most of the African countries are inflicted with the problem of food crisis with under nutrition and lack of essential nutrients, which cause an estimated death of almost 3.5 million young children and pregnant women per year.
9 pages (2250 words) Research Paper
One of the public health goals is to promote healthier and sustainable food system like to provide health food to the current population while healthy ecosystem is maintained in a manner that does not compromise the ability of future generation to meet healthy food with limited environmental impact (Ilona 14).
4 pages (1000 words) Research Paper
Disney Strategies
The swift change in the development of media as well as its globalization has led to the need for Disney to accelerate its structural adjustment. Disney from its beginnings has been a leader in its sector of the film industry and it has, for a long time remained without any equal.
2 pages (500 words) Research Paper
MKT501 MODULE 2 CASE: The Marketing Mix
Fornier urges “fellow researchers to refine, test, and augment the working hypotheses suggested herein and to progress toward these goals with confidence in the validity of the relationship premise at the level of consumers lived
4 pages (1000 words) Research Paper
Walt Disney
Walt was a man who used to love arts and appreciate it. He created works of his own which are appreciated till date. It was in Hollywood that Walt got a break and started to begin his lifelong dream. In 1925 Walt became
1 pages (250 words) Research Paper
Essential nutrients consist of vitamins, fatty acids, carbohydrates, minerals, amino acids (Nutrition Online, n.d.). b) Macronutrients: Most part of our diet consists of macronutrients which are responsible for
4 pages (1000 words) Research Paper
How nutrition relates to bone health
h, it is no surprise that such a wide variety of supplements exist for people that are at risk for developing osteoporosis or any other of a variety of bone wasting disease. However, the key to good nutrition with relation to building and maintaining strong and healthy bones is
3 pages (750 words) Research Paper
The psychological impact of disney animated films on young children
Parents remarkably do want to provide the best entertainment for their children. Evidently, Disney films provide a remarkable charisma that pulls children to love the iconic Disney characters, a real
7 pages (1750 words) Research Paper
Nutrition- How do we eat for a healthy life
Nutritional science studies how the body breaks food down, repairs and generates new cells. According to Hippocrates’ one nutrient theory, everybody is the same regardless what they have been eating. According to this theory, every food must
2 pages (500 words) Research Paper
A mans consideration for employment is higher compared to their female counterparts. So women have no other alternative but to be concentrated in specific jobs associated with the female gender, which thus amounts
6 pages (1500 words) Research Paper
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation