Disney: How They Market Nutrition to Children

Disney: How They Market Nutrition to Children Research Paper example
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Disney: How They Market Nutrition to Children Introduction In 1920, Walt Disney was established to provide family entertainment across America. Today, after nine decades, the company is still preferred for providing quality entertainment to the members of the family, especially the children.


Nutritional products of Disney have been able to attract family and children throughout the world. The company has a variety of healthy products that are attractive and additionally help the well being of the children. Moreover, the company has used experts in balancing the ingredients of the food and provides online recipes for parents to prepare nutritional meals for their children. Bob Chapek, the President appointed in September, 2011, is responsible for the Disney Consumer Products (DCP) throughout the world. Furthermore, he oversees the Disney publishers and online shopping portals which is one of the largest of its kind in the world (Disney, 2012). In 2007, Jennifer Anopolsky, the Vice President of the company, announced that they are making changes in their nutritional products to remove added fats from the diets. Further, she said that it is their first move towards the commitment of a positive change in the long run (Disney, 2012). The paper will, thus, discuss the booming marketing strategies used by the company to promote their nutritional products among retail consumers. Discussion The first initiative Disney has taken is to include two experts: Dr. Keith Ayoob and Dr. Jim Hill. The former is the Associate Clinical Professor of pediatrics and the later is the Director of Human Nutrition Centre (Federal Trade Commission, 2007). ...
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