A developed sense of care for consumers and the associated convenience are factors. Customer utility and distribution, through outlet locations, are therefore important to Virgin Mega Store. The organization has few branches in the UAE and it is not planning to open new branches in other cities. This study explores the two factors with the aim of identifying possible strategies that the organization can use to increase its market share.
Symmetrical types of questions were used for the study where by customers of Virgin Mega Store and customers of competitors will be asked same questions. The questions were further be a mixture of multiple choice questions, scaled responses, and questions for identifying the groups. Multiple-choice questions consisted of three to five choices, make 50 percent of the questions, and were proposed because they are fast to use. Scaled responses formed 30 percent of the questions and have the advantage of developing greater understanding into a problem. They will therefore help us to answer the research question. The remaining 20 percent of the questions aims at demographic identification.
The offered possible answers are what the researchers consider possible responses. With 100 participants, different points of views were generated to inform on strengths and weaknesses of the company. The study will also help in identification of possible opportunities and threats for the company.
Individuals who are between 12 and 30 years old are the study’s population. This is because young people forms a greater percentage of the population of the United Arab Emirates, than older people do, and are therefore likely to account for a significant share of the market. The nation is identified as one of the populations with the highest proportion of young people. The population is inclusive of both genders. Stratified random sampling strategy, which ensures a