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Consumer Behaviour – L’Oréal Male Grooming Range - Assignment Example
Author : annette86
Pages 13 (3263 words)
The researcher of this essay aims at understanding consumer behaviour that has become essential for today’s marketing. The paper tells that consumers today are more aware and rely on their understanding and experiences for purchasing decisions to be made. …
According to the research findings today world of cosmetics has advanced rapidly. From a simple moisturiser to anti-ageing emoluments to hair colours and lipsticks and all the range that is available for a consumer to consider is stupendous. Also, the numbers of companies who make these cosmetics enjoy a worldwide market for their products. One such leading name in cosmetics and beauty market is that of L’Oreal. The company was founded in France and was started in the year 1907. It started its production line by making simple basic dyes or hair colours. This small activity later branched out in many cosmetic products and continued to expand across the globe. Today the company makes a variety of products such as, make up, hair colours, hair care, skin care, etc. World over L’Oreal enjoys trust and faith of its millions of customers. L’Oreal has successfully integrated its values in the brand image they have built. It incorporated innovation, performance, style and value for money keeping in mind the environmental concerns and corporate responsibility it has towards people and consumers. L’Oreal has managed to build trust in the minds of consumers by consistently delivering quality products which ensure value for money. L’Oreal has successfully managed to build a brand image in all these steps of decision making process. Especially when it comes to alternative evaluation, choice and post-acquisition process L’Oreal has excelled its image building efforts. For a customer there is a wide variety to choose from over the counter. ...
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