Marketplace-Live Simulation: case of Falcon Computers - Research Paper Example

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Marketplace-Live Simulation: case of Falcon Computers

This research will begin with the statement that the executive team of the Falcon computers Company includes the managing director, the heads of various departments of the company, the assistant manager, and the line managers. The Falcon computers have a reputation for delivering of high-quality computer machines. The company manufactures high-quality computers, which are customized and tailor made for specific purposes. The majority of the computers manufactured by the company are for gaming enthusiasts. The computers also have attractive and unique graphical features. The firm offers its service through many forums including the social media and other support services. One of the innovations of the company is the unique accelerator card that the company installs in its computers hardware. The card utilizes low-latency RAM and some handpicked accelerator chips. The main objectives of a financial wing are the attaining of maximum sales volume and continuous increase in the cash flow. Indeed, the revenue from the Falcon Computers business must surpass the costs incurred in the delivery of the services. This will ensure that the business runs at a profit rather than on losses. Windham, Trevas, and Reiff assert that the financial component is the major determinant of other components in the balanced scorecard. The financing methods applied in the business include debt financing and equity financing. Feasible business proposals can guarantee loan funds from lending institutions. Debt financing is the best source of financing for a business given that the debt interest is tax deductible. ...Show more


In relation to the study the company which has been selected is Falcon computers. The discussion of this paper takes into concern the description of business and industry; market opportunity analysis; marketing plan and sales tactics and Falcon Computers financial plan.

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