Brand management - Essay Example

Only on StudentShare

Extract of sample
Brand management

Specifically that brand aims at reaching out for the professional class, which can afford to purchase and maintain this brand of vehicle (Spiggle, Nguyen, & Caravella, 2012). The company has diversified its models to fit the various demands of their target customers by manufacturing small and bid body size cars, all body types.
Apart from being a part top-class vehicle, Mercedes model is preferred for its safety features. Mercedes-Benz has invested a lot on the safety of their vehicles by considering its high quality brakes, stable body structure and installation with airbags for sensitive impacts. This makes it ideal for its target class, who consider safety as a priority while selecting a vehicle brand. The originality of the vehicle makes its one of the most unique automobile brands in the automobile industry. For instance, its body type is unique and different from that of competitor companies. As depicted in the company’s website, the model takes the body of a “chicken” that is complex to define and hence unique only to the company. Uniqueness is a feature that the upper-class associated with style and fashion of an automobile (Whitson, R 2013). This is the major reason why this brand has received a lot of favoritism from the professional class. Over 80% of the purchases of the Mercedes-Benz brand prefer it for its optimal fashion design.
Quality is an important aspect of the Mercedes-Benz brand that makes its preferable by its target customers. Although its repair and maintenance are expensive, it does not demand for frequent repair and maintenance, hence giving a desirable service to its users. The physical appearance makes it a likeable brand. Mercedes-Benz has a shiny appearance that reflects its classy design and style which makes it admirable from a far. Technology is another important aspect of the brand that makes it a favorite for the youths in the middle. For instance the ...
Download paper


The company utilizes the motto “Best or Nothing” to describe their cool automobile brands that have attracted many customers across the world. This brand is used for luxury automobiles,…
Author : derdman

Related Essays

Brand Management: Paxil
The paper tells that the prescription drug Paxil is used to treat a wide variety of depression symptoms. In the late 1990s through 2007, Paxil was one of the most respected anti-depressant medications on the market, providing GlaxoWellcome considerable profitability. However, over time, this brand has lost much of its equity with the loss of its patent, allowing for generic drug production as a replacement from other pharmaceutical companies. Further, Paxil has experienced considerable negative publicity, thus impacting the marketing effectiveness of this particular drug. Paxil had relied on...
6 pages (1506 words) Case Study
Product and Brand Management
The biggest issue is how to elevate the significance of products to customers. They have to be more creative than their competitors; this will be reviewed with reference to a successful brand in the world. Part 1 Competitor Selection Coca-cola Company has been a successful company over the years and is the leading group in the beverage industry. It is known for the production of brands which include coke, Fanta, coke classic and Diet coke. It is a company that ensures that the demands of all consumers are met by their production of a wide variety of drinks. The company is devoted to offering...
10 pages (2510 words) Essay
Product and Brand Management
This will make it possible for the company to compete effectively with established competitors in the market. Branding is a vital marketing tool to this effect. Branding will ensure that the company will have a competitive edge for this product and will also be a visible name in the market. Product and Brand Management Part1: Competitive Analysis (Positioning map) Competitive positioning is all about describing Kooler Refresh will be differentiated as well as the creation of value for the product in the market. This will be done after developing the business’s analysis of competitiveness....
9 pages (2259 words) Essay
Brand Management
Overall branding is viewed as a differentiated strategy through which the customers can easily distinguish the features of a product from that of similar products offered by other marketers. It is also viewed as a tool used by the marketers to position the products with a reliable image of quality and values to make certain the growth of a recurring fondness by the consumer. That is why it is often said that products are something which is manufactured in the factories. Brands are something developed in the minds of the customers; and, hence, the customers do not buy the product; customers...
10 pages (2510 words) Coursework
Brand Management
(Ehrenberg & Scriven, 1997)
3 pages (753 words) Essay
Product and Brand management
According to Forbes and Fortune magazine, HSBC is one of the top 100 power brands in the world. Intraday market capitalization of the company is $122.65 billion (Yahoo Finance, 2012). HSBC operates through four business verticals such as commercial banking, investment banking, global private banking and retail banking (HSBC, 2013a). The company has established more than 7,000 offices across 85 countries in the world. As of 31 December 2012, the company had total asset of more than $2.5 trillion (HSBC Holdings Plc, 2013).
12 pages (3012 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!