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Branding Marketing - Essay Example

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Branding Marketing

There is also the suggestion that the environments without harsh government restrictions like the U.S. market have been the avenues to favor the success of entrance of the new brands. The section has reviewed the history of the beer market and the current trends in the consumption that aid the progress of the Monterrey Beer product. Competitive Analysis The section has clearly mentioned the other products that offer competition to Monterrey Brewing Company. With the inclusion of the market share in the leading products, there is the realization of the scope of marketing need to advertise the product. The author has further compared the available brands of the advertised product to the competitors, which offer the needed analysis in the consumer trend. The competitors have been listed with the leading brand and the marketing strategy that they apply to gain the needed profit. The author should construct a table to compare the measures to be applied by Monterrey in advertising to be compared to the leading brands. With a chronological list of the brands within a table that accords comparison, the author is able to convince the target of the relationship of the brand with the competitors, and the needed measures for proper marketing (Pride, Hughes & Kapoor, 2012). However, there is a detailed account of the competitors and their prevalence within the market giving Monterrey an adequate position. Brand Strategic Plan Vision The vision of the beer holds all the components required for adequate marketing with the flavor included and the motive of the brand to consumers. However, the vision should mention the performance of the established brand as compared to the known beers. The phrase should include the provision of the Monterrey to offer the realized satisfaction as compared to the known brands in the market. Objectives The objective clearly outlines the motive of the company to enter into the competitive market with the two leading brands in Ale and Ginger Light. The author further lists the objective to strengthen relations in the market to the consumers by offering satisfaction. Strategies The 4Ps are accorded the needed definition to offer the proper marketing strategy in the market. The author gives detailed description of the product that is needed to accord the identity and distinction from the other brands. The mention of the pricing and the communication measures to be applied has been properly mentioned with Monterrey as a new product. The author has captured the section in detail, and this has completed the needed instructions to complete the strategy section to offer evidence of the marketing provision. Target Customer Segmentation Analysis The section contains the necessary information on the consumer demographic but the author should offer the listing on a table format. This is because tables are easier to interpret and allow for the analysis of the market condition with the changes made with market fluctuation. The author also issues explanation on the consumption trend that is affected with the existence of product variety. Consumer Insight The author has included the needed measures to communicate with the consumers. The strategy to include the updated communication channels for advertising and connection to the customers prove ideal in the modern society. Growth of new products within the market is supported by the application of modernized measures in connecting to the consumers that are faster and cheaper. Brand Essence The author has included the steps applied in manufacturing the finalized product to create assurance to the consumers of the product utilized. The Brand Essence section has been accorded the description to show the professionalism of the company and their ability to compete ...Show more

Summary

The beer market has been flexible with the provision issuing growth even in the worst economic times. Consumers have been accorded the choice of utilizing a wider range of products that vary in prices with the lower products witnessing the increased consumption rate. …
Author : buckridgejody
Branding Marketing essay example
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