StudentShare solutions
Triangle menu

Branding Marketing - Essay Example

Nobody downloaded yet

Extract of sample
Branding Marketing

There is also the suggestion that the environments without harsh government restrictions like the U.S. market have been the avenues to favor the success of entrance of the new brands. The section has reviewed the history of the beer market and the current trends in the consumption that aid the progress of the Monterrey Beer product. Competitive Analysis The section has clearly mentioned the other products that offer competition to Monterrey Brewing Company. With the inclusion of the market share in the leading products, there is the realization of the scope of marketing need to advertise the product. The author has further compared the available brands of the advertised product to the competitors, which offer the needed analysis in the consumer trend. The competitors have been listed with the leading brand and the marketing strategy that they apply to gain the needed profit. The author should construct a table to compare the measures to be applied by Monterrey in advertising to be compared to the leading brands. With a chronological list of the brands within a table that accords comparison, the author is able to convince the target of the relationship of the brand with the competitors, and the needed measures for proper marketing (Pride, Hughes & Kapoor, 2012). However, there is a detailed account of the competitors and their prevalence within the market giving Monterrey an adequate position. Brand Strategic Plan Vision The vision of the beer holds all the components required for adequate marketing with the flavor included and the motive of the brand to consumers. However, the vision should mention the performance of the established brand as compared to the known beers. The phrase should include the provision of the Monterrey to offer the realized satisfaction as compared to the known brands in the market. Objectives The objective clearly outlines the motive of the company to enter into the competitive market with the two leading brands in Ale and Ginger Light. The author further lists the objective to strengthen relations in the market to the consumers by offering satisfaction. Strategies The 4Ps are accorded the needed definition to offer the proper marketing strategy in the market. The author gives detailed description of the product that is needed to accord the identity and distinction from the other brands. The mention of the pricing and the communication measures to be applied has been properly mentioned with Monterrey as a new product. The author has captured the section in detail, and this has completed the needed instructions to complete the strategy section to offer evidence of the marketing provision. Target Customer Segmentation Analysis The section contains the necessary information on the consumer demographic but the author should offer the listing on a table format. This is because tables are easier to interpret and allow for the analysis of the market condition with the changes made with market fluctuation. The author also issues explanation on the consumption trend that is affected with the existence of product variety. Consumer Insight The author has included the needed measures to communicate with the consumers. The strategy to include the updated communication channels for advertising and connection to the customers prove ideal in the modern society. Growth of new products within the market is supported by the application of modernized measures in connecting to the consumers that are faster and cheaper. Brand Essence The author has included the steps applied in manufacturing the finalized product to create assurance to the consumers of the product utilized. The Brand Essence section has been accorded the description to show the professionalism of the company and their ability to compete ...Show more


The beer market has been flexible with the provision issuing growth even in the worst economic times. Consumers have been accorded the choice of utilizing a wider range of products that vary in prices with the lower products witnessing the increased consumption rate. …
Author : buckridgejody
Branding Marketing
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Branding Marketing"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Marketing segmentation and branding
Suppliers tend to segment the total market based on consumer or business categories. The supplier bodies tend to divide the entire market based on consumer and industrial products and services and thereby tend to eke out separate marketing channels for such purpose.
10 pages (2500 words) Essay
Marketing and branding: brand Apple
In many cases, they have had to implement different manoeuvres that make them the best in the market. For instance, they have been increasing their market share in the past few years, ensuring their competitors are kept at bay. This is an indication that the marketing strategy of the company is highly indulging, and it is recording positive results.
10 pages (2500 words) Essay
Marketing (branding)
Branding is essentially important for the endurance and triumph of the businesses. It is due to its relevance that comprehensive understanding and analyzing of the power of branding is required for managing the brands effectively and efficiently. Two most important aspects of branding will depict its importance more precisely.
2 pages (500 words) Essay
Branding and Marketing of Kooler Refresh
The existence of similar products and services mandate the need to offer a different approach in marketing and distribution of the produced items. Branding has proved to be the ideal marketing strategy over the century with properly applied mechanisms leading to the needed profit for the business.
7 pages (1750 words) Essay
Branding Marketing Essay
A better brand extension had been the introduction of LG electronics in the LGE products within the U.S. market. This had been witnessed in the recorded increase in sales and the gain of a 24% market share. This meant that the consumer market had anticipated the launch of the product and presented the growth in according a 95% consumption rate (Angle, 2008).
3 pages (750 words) Essay
Re-branding and Marketing: Bedfordshires Visitor Attraction
Bedfordshire is one of the most famous tourist attraction in UK. To encourage people to visit the site, Bedfordshire does not only sell its hotel and restaurant services to the public but also offer access to ZSL Whipnade Zoo, Woburn Safari Park, and open farms, spa services, and other water and non-water sports activities such as jet ski, wakeboarding, and paint-balling (Bedfordshire, 2013).
8 pages (2000 words) Essay
Global Umbrella Branding and Marketing
In such instances, theory maintains that marketing strategies and promotion campaigns are virtually ineffectual in the face of consumer resistance. Indeed, there is an abundance of theoretical and empirical research which indicates that a poorly performing product could cause spillover costs to other products that share the same brand name.
8 pages (2000 words) Essay
Destination Branding and Tourism Marketing
This includes to the complexity of preserving and scheming the excellence of the experience. To prevail over this obstacle, tourism connected businesses, agencies, and organizations require working jointly to wrap up and promote tourism opportunities in their regions and line up their efforts to guarantee reliability in product quality.
5 pages (1250 words) Essay
Marketing communications&branding
A brand is a unique identity that differentiates a product or even a company from its competitors. Brand can be of any form starting from a name, logo, picture or even a catch line. There are various important
12 pages (3000 words) Essay
Marketing Communications & Branding
Because of the company’s ability to sell consumer products cheaper as compared to the market price of its competitors, ALDI became a successful retailer in the global
4 pages (1000 words) Essay
Comments (0)
Click to create a comment
Let us find you another Essay on topic Branding Marketing for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
Join us:
Contact Us