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Contemporary And International Marketing - Essay Example
Sony Corporation is a Japanese electronic goods manufacturer having its headquarters in Tokyo, Japan. This research paper aims at identifying the international presence of Sony Corporation and the marketing tactics the company has adopted to promote its products and services in respective markets. …
This report stresses that Sony offers a variety of standardized products through the geographic regions in which it is doing business. These products can be classified as electronic devices, games and entertainment solutions. These categories includes a range of televisions and projectors, home theatres, cameras, laptops, games, portable entertainment solutions, cellular phones, batteries and chargers, peripheral devices and etc. Reason for producing and delivering standardized products to the target customers at dispersed locations is the high cost of producing and delivering differentiated products. Moreover, consumers’ preferences for electronic goods and gadgets are same all around the world which allows Sony to sell its trademark and standard products throughout.
This paper makes a conclusion that the review of Sony Corporation’s business reveals that the company has established itself as the manufacturer of quality electronic goods and gadgets. The consistency in quality delivered to the customers and after sales service makes Sony the world’s largest manufacturer of electronic goods and a reliable name in the field, which helps the company to maintain the current market share and attract new customers. Moreover, the massive size of its business, which is dispersed in 5 regions of the world, helps Sony to outclass its competitors, which is supplemented by the strategies adopted by the company regarding its marketing mix. ...