contemporary and international marketing

contemporary and international marketing Essay example
Undergraduate
Essay
Marketing
Pages 10 (2510 words)
Download 0
[Student Name] [Course Title] [Supervisor Name] [Date] International Marketing by Sony This research paper aims at identifying the international presence of Sony Corporation and the marketing tactics the company has adopted to promote its products and services in respective markets…

Introduction

In simple words, international marketing requires an organization to implement more than one marketing mix into foreign markets, keeping in view the macro and micro environmental aspects of the respective markets (Doole and Lowe). Organizations engage in international marketing and business activities to expand their business size and ultimately the customer base for generating greater revenues (Onkvisit and Shaw). Introduction to Sony Corporation Sony Corporation is a Japanese electronic goods manufacturer having its headquarters in Tokyo, Japan. The company was founded by Masaru Ibuka and Akio Morita in 1946 and was initially engaged in producing telecommunication services and devices. Sony Corporation is divided into 6 segments, namely Consumer Products & Services Group, Professional, Device and Solutions Group which is providing products and services to other businesses, Pictures, Music, Financial Services and Sony Ericsson. Today, Sony Corporation is considered as one of the biggest and finest producers of televisions, cameras, semiconductors, telecommunication devices and services, batteries, chemicals, movies and music gadgets. Sony was ranked 73 in Fortune Global 500’s rankings with financial returns amounting around $ 86.64 billion in 2011 (Sony). ...
Download paper
Not exactly what you need?

Related papers

Contemporary issues in marketing
Marketing means to promote a product or to make the people aware of the products of the company. Manufacturing companies launch effective marketing campaigns to create awareness among the public about the newly manufactured products and services. A marketing campaign not only includes defining marketing goals and objectives of a company but also includes development of effective strategies to…
Contemporary Issues In Marketing
Coca-Cola Company, whose annual revenue is more than US$ 35 billion, operates in more than 200 countries (August, 2008). In order to ensure that its products are effectively distributed across all parts of the world, the company uses distributors. In addition, bottlers are also used to dilute and package the syrup concentrate that is produced by Coca Cola Company. Under the leadership of Muhtar…
international marketing
The company has to assess the size of the potential market, the type and level of competition, promotional variations, price, product variations and barriers to trade. The company has also to analyze the cost effectiveness of various modes of transport. The company has to identify marketing objectives, marketing strategies and marketing budget of this market. The company has also to identify the…
International marketing
The assignment delineates from different perspectives how information technology and systems has changed the demeanour of marketing across nations, in the global arena. The paper emphasises the fact how IT has influenced marketing from strategic planning, execution and evaluation of marketing programs to decision making; information technology has brought about drastic implications for marketing…
Contemporary Global Marketing ( International Marketing Opportunity Planning Group )
From Jurlique's farm to your skin, the biodynamic practices that used on their farms help create the beauty on your skin. The biodynamic blends that are applied with extreme care and precision to Jurlique's soil and plants lead to greater effectiveness in all of Jurlique skin care products. Jurlique's soil is fertile and their farms are based on a natural cycle of renewal to help keep your skin…
Contemporary Issue In Marketing
This report mainly focuses on relationship marketing, its importance in the modern business scenario and connection of relationship with technological innovation and discussion regarding the Integrated Marketing Communication (IMC). Lastly, a conclusion and recommendation is made regarding the close connectivity between these three aspects. Relational marketing In the last few decades, the…
Contemporary Issue In Marketing
Hence, marketers have begun implementing integrated marketing communication tactics along with technology and persuasive communication strategies, in order to build loyalty and long-term relationships with consumers. The present essay will shed light on the contemporary issues faced by marketers in current business environment and the use of integrated marketing communication, technology and…