Executive Summary on Vegan Restaurant in New York City

Executive Summary on Vegan Restaurant in New York City Research Paper example
Masters
Research Paper
Marketing
Pages 8 (2008 words)
Download 0
1.0 Executive Summary This marketing plan is focused on Vegan restaurant in New York City which will be inaugurated soon. Vegan restaurant market has gained a lot of popularity and acceptance since few years because of rising awareness of meat meals’ adverse health effects, appreciating new entrants and providing opportunity to existing food restaurants to grow in the area of vegetarian food while promoting health and environmental stability…

Introduction

Whereas the restaurant is highly sensitive to market trends and can face many issues due to the change in market. The strengths of the restaurant are Strong market research, internal management system, Focused team, affordable prices, Location, Restaurant ambiance, Quick service, and Quality of food. Whereas the weaknesses are new in the market, time\cost, lack of experience, Lack of strong backward integration and not so highly educated customer services staff. The opportunities available for the restaurant are growing vegetarian food industry, growing modern life style, rising awareness of meat related diseases, rising awareness of global warming through the production processes of meat products, political influence on healthy environment and speedy growth in tourism at New York City. As the restaurant going to be located in New York City, the direct competitors are restaurant and cafes which are offering variety of veggie food, whereas the indirect competitors are ready to eat and tin pack veggie foods which are much cheaper. ...
Download paper
Not exactly what you need?

Related papers

Executive Summary (Do celebrity endorsement change the consumer buying behaviour on clothes?)
The aim of this study was to inspect and comprehend the impact on celebrity endorsement on the consumer buying behaviour in context of the apparel industry. The underlying principle of this research study was to explore the consumers’ outlook in terms of brand personality in combination with their purchase behaviour in relation to celebrity’s advertised apparels. The findings of this study…
Executive summary for Suamsung
Samsung’s success as a provider of technology has continued to grow with the merge of Samsung Telecommunications and Semiconductors. The merge paved way and Samsung grew stronger to the international market by manufacturing products which were high-tech and are used by almost every household today. Samsung kept on growing through business plan restructuring so as to accommodate the global market…
A Kuwaiti Investor's Market Analysis of New York
Cultural analysis of the State of New York: New York is arguably one of the most important and famous cities in the world and has been an important center of trade for numerous years. Geographically, it lies in the north eastern region of the USA, bordered nationally by the states of New Jersey, Pennsylvania, Connecticut, Massachusetts, Vermont, Long Island and Rhode Island. It also shares an…
Executive Summary: Annual Marketing Plan Nokia
These companies have challenged the market leadership of Nokia and in turn have reduced the sales of the company significantly. The situation demands that Nokia acts immediately if the company wants to remain active in the market for a long period. Analysts have suggested lower pricing as the main reason behind company’s low profits (Arthur, 2011). Nokia, in the wake of all the new, had to lower…
Executive Summary
One of the major challenges faced by Pepsi Cola International in this region is the poor infrastructure because of which too much time is taken to distribute goods throughout the region. The other challenge that Pepsi has been facing in Ukraine is about storing of goods because of lack of sufficient warehouse. Pepsi has also problems in distributing its goods in village areas of the country as…
CORPORATE STRATEGY - FITNESS INDUSTRY "NEW YORK FITNESS"
This industry renders the facility of fitness specially gym and health clubs as per membership basis. The benefits provided by this industry include the use of exercise equipments and weights, along with facilitating personal training, group classes and other club amenities. As per the data of IBIS World (2012), the fitness industry especially gym and health clubs have inculcated an estimated…
Market Research Report "Russian Market for Pierre Herme Paris" : Executive Summary + Social/cultural analysis
5 The company was founded in 1996 by Pierre Herme, a French pastry chef, descendent of a four generation Alsatian bakery- and pastry-making family, and Charles Znaty. A first shop was opened in Tokyo in 1998, located in the luxurious New Otani Hotel (Hotel New Otani Tokyo, 2013). In 2000 an additional Salon de The was established. The company opened their first pastry shop in Paris, France, in…