The hospital’s website is: http://www.thebarrow.org/Neurological_Services/index.htm.
The hospital offers services to all patients who have neurological problems; therefore, this becomes the first P as applied by the hospital. The market also tries to find affordable services to all their patients through the enactment of the affordable care Act. There are various pricing systems applied by the hospital in order to provide care for all their patients. Most of the patients who visit the facility are beneficiaries of Medicaid or use other insurance companies to settle their medical bills. The hospital basically targets any patient with neurological problems that may occur maybe through physical injury, birth, or through natural or artificial disaster. To create awareness to this group of people, the hospital uses various promotional platforms such as websites, social media, and print media as well as audio and visual media such as in radios and TVs.
The four P’s are therefore very important in creating the marketing strategy for the hospital since, these will have to define what marketing strategies should be formulated and even implemented (Buchbinder, 2012). These strategies must be in line with what is missing in the hospital’s marketing strategies that hinder the best marketing practices from be carried out. To meet the hospital’s aims of providing the best healthcare to patients, the hospital must therefore be able to provide the best healthcare services to its patients at affordable prices, in the right place which should be at the hospital’s facilities and using the right kind of promotion that will reach the targeted customer to the hospital services. Therefore, the hospital can only meet its strategic plan when its marketing strategy succeeds through the four P’s of marketing.
The St. Joseph’s Hospital, Barrow seems to be more interested in some components of the four P’s more than the others. The hospital ...Show more