TOPIC: Saint Joseph Hospital and Medical Center Barrow Neurological Institute - Research Paper Example

Only on StudentShare

Extract of sample
TOPIC: Saint Joseph Hospital and Medical Center Barrow Neurological Institute

The hospital’s website is:
The hospital offers services to all patients who have neurological problems; therefore, this becomes the first P as applied by the hospital. The market also tries to find affordable services to all their patients through the enactment of the affordable care Act. There are various pricing systems applied by the hospital in order to provide care for all their patients. Most of the patients who visit the facility are beneficiaries of Medicaid or use other insurance companies to settle their medical bills. The hospital basically targets any patient with neurological problems that may occur maybe through physical injury, birth, or through natural or artificial disaster. To create awareness to this group of people, the hospital uses various promotional platforms such as websites, social media, and print media as well as audio and visual media such as in radios and TVs.
The four P’s are therefore very important in creating the marketing strategy for the hospital since, these will have to define what marketing strategies should be formulated and even implemented (Buchbinder, 2012). These strategies must be in line with what is missing in the hospital’s marketing strategies that hinder the best marketing practices from be carried out. To meet the hospital’s aims of providing the best healthcare to patients, the hospital must therefore be able to provide the best healthcare services to its patients at affordable prices, in the right place which should be at the hospital’s facilities and using the right kind of promotion that will reach the targeted customer to the hospital services. Therefore, the hospital can only meet its strategic plan when its marketing strategy succeeds through the four P’s of marketing.
The St. Joseph’s Hospital, Barrow seems to be more interested in some components of the four P’s more than the others. The hospital ...
Download paper


Joseph‘s Hospital and Medical Center/ Barrow Neurological Institute. This hospital was established in 1962 in Phoenix, Arizona, with an aim of conducting neurological research as well as providing care for patients. Patients with a…
Author : jed88

Related Essays

Joseph Heler Cheese
The company’s market dominance is explained in terms of the multiple advantages, managerial competence, market forces among many other positive determinants that operate within the food and beverages industry. Strategic expansion and diversification have helped the company overcome difficult operational conditions in its various market segments. Part of the forces that attended to the company’s transformation from a relatively small company to one of the leading players in the cheese production industry include the diversification of its range of products and the adoption of policies that...
18 pages (4518 words) Essay
Brook Army Medical Center
BAMC’s current environment Various tools are used in strategic management planning process including SWOT analysis, PEST analysis, Scenario Planning, Competitive Analysis, and Chain Analysis. Firstly, it would be better to deploy SWOT analysis method to analyze the health care organization’s current environment. The organization has long years’ working experience and it seems to be the most potential competitive advantage of the BAMC (Murgo, Westerhof, Giolma, and Altobelli). This health care organization started its operations in 1879 as a small medical dispensary. Presently, it is the...
4 pages (1004 words) Essay
Perpetual Mercy Hospital Case Study
The present case reflects the situation of analyzing the organization’s strength in combating competition. Background of the medical sector in US In USA earlier hospital sector was considered as a fully charitable sector which was used by the doctors as field of practicing their skills. The entire hospital sector was funded by some trusts who wanted to do some charitable work. In 1960s the whole scenario was changed with the introduction of the Hill Burton Act. The hospitals were provided with more and more funds for expansion construction work and other facilities. During this time the...
5 pages (1255 words) Case Study
Milwaukee Emergency Center for Animals
It is open for emergencies, critical care for animals and surgery. The hospital endeavors in serving the critical health needs of animals with time as of the essence. Previously, the center served as an overnight emergency clinic for pet owners and veterinarians in the local area of Milwaukee and became the first 24 hour emergence and critical care referral center in the state in 1984. 1991 came with the addition of emergency and critical care specialists, surgery and internal medicine doctors to the care givers (Marla, 4). The center moved to another building facility in West Silver Spring...
6 pages (1506 words) Case Study
Duke Children's Hospital Balanced Scorecard
A Balanced scorecard therefore aids in achieving the firm’s strategic priorities and goals. In developing a balance scorecard, Duke Children’s Hospital had an established strategy: “perk up communications to perk up quality of health care while reducing expenses.” The organization sought to use the balanced scorecard in evaluating its business processes and stakeholder relationship due to its meditated impacts on business organizations. Duke Children’s Hospital employed the strategy of evaluating and examining its past records such as patient satisfaction survey data, in establishing...
4 pages (1004 words) Essay
burjeel hospital ( abu dhabi )
Developments within the standards of the healthcare domain of the country have been one of the major aspects, which must be duly considered for deriving positive outcomes. The standard, which has been practiced within the healthcare industry of the nation, is identified to remain at par with the prevailing healthcare issues in the global business sector (Alhyas, Nielsen, Dawoud & Majeed, 2013). The number of chronic disease prevailing within the country i.e. the UAE is noted to be an ever increasing trend in recent years, which further demands for extensive development of the sector in terms...
23 pages (5773 words) Research Paper
Got a tricky question? Receive an answer from students like you! Try us!