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Nordstom: How to Succeed by Selling Just One Shoe - Essay Example
Pages 3 (753 words)
MARKETING Date Often than not, the first years in the land of opportunities are hard. The Nordstrom Company traces its inception way back in the old times of 1901. The first shoe store was opened in downtown Seattle, by Walin and John Nordstrom, that became the commencement of the legendary Nordstrom Company…
To effectively grow, businesses need to be well managed and a persistent adherence to the fundamental goals and milestones. This coupled with good customer relations will bring a good brand image to the business (Kerin, Hartley & Rudelis, 2009). Nordstrom Company is a dealer in a variety of goods presently: apparel, cosmetics, house wares, electronics, and even furniture. Communication is the transmission of message from one person to another through a medium. Since time immemorial, there is a direct personal relationship exhibited by the company to its customers. In contrast to advertising that works with mass media outlets, establishing a good rapport with customers on direct contact is vital. Nordstrom is able to show how passionate he is to his customers. For instance, when an employee uses his cash to get tickets to a customer who had left them in the store, the customer is satisfied that the business appreciates his travel schedule. On the other hand, few companies can do such an act of ethics, fairness, or sympathy. To contain good morals, the company tells the truth to customers proves the truth with the products and services it offers and listens to the customer in a calm way. For example, the customer with one shoe was keenly listened to. There are expressions that have made the growth of the Nordstrom Company. ...