Nordstom: How to Succeed by Selling Just One Shoe - Essay Example

Free

Extract of sample
Nordstom: How to Succeed by Selling Just One Shoe

To effectively grow, businesses need to be well managed and a persistent adherence to the fundamental goals and milestones. This coupled with good customer relations will bring a good brand image to the business (Kerin, Hartley & Rudelis, 2009). Nordstrom Company is a dealer in a variety of goods presently: apparel, cosmetics, house wares, electronics, and even furniture. Communication is the transmission of message from one person to another through a medium. Since time immemorial, there is a direct personal relationship exhibited by the company to its customers. In contrast to advertising that works with mass media outlets, establishing a good rapport with customers on direct contact is vital. Nordstrom is able to show how passionate he is to his customers. For instance, when an employee uses his cash to get tickets to a customer who had left them in the store, the customer is satisfied that the business appreciates his travel schedule. On the other hand, few companies can do such an act of ethics, fairness, or sympathy. To contain good morals, the company tells the truth to customers proves the truth with the products and services it offers and listens to the customer in a calm way. For example, the customer with one shoe was keenly listened to. There are expressions that have made the growth of the Nordstrom Company. ...Show more

Summary

MARKETING Date Often than not, the first years in the land of opportunities are hard. The Nordstrom Company traces its inception way back in the old times of 1901. The first shoe store was opened in downtown Seattle, by Walin and John Nordstrom, that became the commencement of the legendary Nordstrom Company…
Author : pat49
Nordstom: How to Succeed by Selling Just One Shoe essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Nordstom: How to Succeed by Selling Just One Shoe"
with a personal 20% discount.
Grab the best paper

Related Essays

Nordstrom: How to Succeed by Selling Just One Shoe
Describe the characteristics it shares with other retailers of this type.  Nordstrom is an upscale retail department store that has an expanded product base which includes handbags, clothes, accessories, cosmetics, hardware and even furnisher. Nordstrom is thus classified as a departmental store since it sells home furnishing, electronics, apparel for the family including linens; products that categorize Nordstrom as departmental store according to the Bureau of Census in United States (Lamba, 2002).
3 pages (750 words) Essay
Nordstrom: How to Succeed by Selling Just One Shoe
These various categories of goods are divided by department and each department is headed by a department head responsible for the functioning of his or her department. While department heads take are responsible for promotion, personnel, buying and other controls within the department, the central management sets broad policies regarding the type of merchandise, prices, customer service, chain wide advertising and other decisions that affect the entire chain.
3 pages (750 words) Essay
Memorandum on How to Succeed in International Business
However, that can be only possible if a company follows a proper strategic plan and its managers have a deep understanding of global management. Kestrel Growth Brands, Inc. can be successful overseas if it follows a proper strategic plan that the companies require to excel in international markets.
3 pages (750 words) Essay
How to succeed at team-building
A number of theories have been proposed to investigate and define different aspects of the organisational behaviour. This area of study mainly includes management, communication, sociology, and psychology. The study of organisational behaviour gives particular focus to an individual’s expected behaviour in the organisation.
8 pages (2000 words) Essay
How to be Succeed in the first Job
When starting on a new job, it is important for the person involved to gather as much information as possible about workplace. This will help the new person to have an idea about the kind of place he or she will be working in. This kind of information is also important given that the person will know about the risks likely to be encountered at the workplace.
6 pages (1500 words) Essay
How to Succeed in the Business World
Also the fact there can be a lot of different businesses and their scopes adds up to the fact that indeed businesses do exist and that too in a lot of dissimilar capacities. The
8 pages (2000 words) Essay
Nordstrom: How to Succeed by Selling Just One Shoe
he family including linens; products that categorize Nordstrom as departmental store according to the Bureau of Census in United States (Lamba, 2002). As a retailer, Nordstrom is similar to departmental stores such as JC Penny, Macy’s and Sears. All three of these have a broad
3 pages (750 words) Essay
Selling
I would also like to mention here that all the selling talents are interlinked with each other. One of the most important aspects of selling process is the trust level of sale person for his buyer that is how much a salesman is transparent and fair in his communication
1 pages (250 words) Essay
Poor Peoples Movement: Why They Succeed and How They Fail
This may be explained in terms of physical pain inflicted upon a person for their actions or inactions toward a situation. The fear that the harm is more painful than the compliance dictates the assimilation into the deemed appropriate behavior.
3 pages (750 words) Essay
Collapse: How Societies Choose to Fail or Succeed
To sustain the large population, the Chinese government did whatever was necessary to achieve that, as well as attracting foreign investors and enabling local and international trade. Most factories and industries were established which resulted to environmental
1 pages (250 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT