Nordstom: How to Succeed by Selling Just One Shoe

Nordstom: How to Succeed by Selling Just One Shoe Essay example
College
Essay
Marketing
Pages 3 (753 words)
Download 0
MARKETING Name Professors Name Course Date Often than not, the first years in the land of opportunities are hard. The Nordstrom Company traces its inception way back in the old times of 1901. The first shoe store was opened in downtown Seattle, by Walin and John Nordstrom, that became the commencement of the legendary Nordstrom Company…

Introduction

To effectively grow, businesses need to be well managed and a persistent adherence to the fundamental goals and milestones. This coupled with good customer relations will bring a good brand image to the business (Kerin, Hartley & Rudelis, 2009). Nordstrom Company is a dealer in a variety of goods presently: apparel, cosmetics, house wares, electronics, and even furniture. Communication is the transmission of message from one person to another through a medium. Since time immemorial, there is a direct personal relationship exhibited by the company to its customers. In contrast to advertising that works with mass media outlets, establishing a good rapport with customers on direct contact is vital. Nordstrom is able to show how passionate he is to his customers. For instance, when an employee uses his cash to get tickets to a customer who had left them in the store, the customer is satisfied that the business appreciates his travel schedule. On the other hand, few companies can do such an act of ethics, fairness, or sympathy. To contain good morals, the company tells the truth to customers proves the truth with the products and services it offers and listens to the customer in a calm way. For example, the customer with one shoe was keenly listened to. There are expressions that have made the growth of the Nordstrom Company. ...
Download paper
Not exactly what you need?

Related papers

Selling in Uk
The Regulations ensure that a consumer has a minimum right of redress when buying goods within the European Union (Sale and Supply of Goods to Consumers Regulations 2002 2008). The key Aspects of Sales of Goods Act 2002: The Regulations state that any public statements of producers, importers, or retailers regarding specific features of the goods, mainly in advertising or on labelling, have to be…
Nordstrom: How to Succeed by Selling Just One Shoe
Department stores usually do not offer large discounts and sell merchandise at or near the suggested retail price. Thus the basic characteristic of department stores common across all the stores of this category is the division of the management into a central management that formulates the overall policies and department heads responsible for policies related to the department. Nordstorm shares…
Nordstrom: How to Succeed by Selling Just One Shoe
Generally, a department store offers products including clothing, jewelry, books, stationery, food, toys, home appliances, sporting equipments, paint, and gardening. As Coles (1978, p. 179) points out, one of the major characteristics of a department store is that this large scale retail organization will have several departments under the same roof; and each department/unit of a department store…
Case Study - Just US!
Kicking Horse has planned to open 100% fair trade cafes in Nova Scotia to create further challenge for Just US. The company is dependent on grocery stores to sell their product despite being a strategic business unit. Retailers decide how they want to present product line offered by the company to customers hence the company has limited control over retail channel sales volume. Juliet suggested…
Sales, selling and new product initiatives
To achieve the set objectives of marketing, cost has to be incurred. Therefore, revenue and other financial factors such as capital structure, financial position, and financial policies are essential in the implementation of a marketing plan of Avene Company. Avene Company has to design its product by attractive packaging of the cream in an air-tight bottle to ensure safety. This enables Avene…
Selling Wine Coolers in China
Doing marketing research is crucial; thus, one should take into considerations the objectives of the company and the target market before implementing a business plan. There is also need to take into considerations the unique selling points and also register all foreign investment needs with appropriate local authorities. Understanding laws and regulations and also implanting an effective market…
build consumer relationship and personal selling
Therefore when promoting a new or complicated product, personal selling is an important and effective tool to use (Lamb, et al., 2013). Personal selling also allows for a subjective and more personal approach for the targeted consumers. Thus, the product promoted is not needlessly brought to the attention of those who are no likely to be interested. Moreover, the cost of promotion can be modified…