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Effective Customer Care for Business Success
Pages 8 (2008 words)
Running head: Marketing Effective Customer Care for Business Success Insert Name Insert Grade Course Insert Tutor’s Name 23 May 2012 Introduction Customers are the reason any business establishment exists. They are the pillars without which business objectives become unachievable.
This is the more reason that the customer care provider should be dynamic in dealing with different customers and must know how to handle each in a unique way. Communication, therefore, becomes vital in addressing each customer’s needs effectively. TASK 1: Developing a plan for the management of customer contact for EcoJET Airways (i) Identify three EcoJET target markets and briefly explain why you have identified each as a target market. A target market for a particular business is a group of customers who have a common relationship with each other. Some of the commonalities shared by such customer groups include but not limited to sharing similar demographic characteristics, residing or working in the same location, using the product/service for the same reason among others. For EcoJET Airways, one of the target markets may be identified as the business class travellers class of customers mainly because these customers travel for the same reason as part of carrying out business activities between the three cities of Sydney-Melbourne-Brisbane or they could be classified as a target market because of the fact that they travel business class as a specific product/service offered by EcoJET Airways. These business travellers may also be staying in any of the three states, therefore, qualifying as a target market for the airline by virtue of common place of residence. ...
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