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Branding Marketing - Essay Example

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Author : hauckkarine

Summary

Name Professor Course Date Part 1: Critique and Better extension Although the product predicted in the text offers satisfaction to consumer expectation, the challenge offered is the airline product targets a universal consumer, where guarantee is accorded in customer demand…

Extract of sample
Branding Marketing

The LG product through LGE obeys the established rules of brand extension according to Tauber (2011). Part 2: Critic The section confirms that a better brand extension to the consumer offers satisfaction as compared to a similar established brand. Without these attributes, the consumers are disappointed and prefer the choice in recognized products. The first unsuccessful product listed is in Frito-Lay, created by Pepsi as a product to introduce the lemonade flavor. The parent company distorted the image of the brand that had been known for snack food packaging. This led the consumers to lose interest in the company that changed its line of brand composition. The other poor connection is in the launch of Wolverine World Wide’s Cat Footwear product by the caterpillar company. The company recognized for the production of building machinery launched a clothing line that deters from the company policies. The example qualifies as a poor brand extension with customers failing to appreciate the product due to inconsistency in the company. Finally, Burger King had launched a marketing strategy that saw the inclusion of underwear as their marketing strategy. This example accords the definition of poor brand extension because the consumers realize the dreadful choice in product. ...
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