Marketing Proposal for Film 4 You DVD Rental Store - Research Paper Example

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Marketing Proposal for Film 4 You DVD Rental Store

The firm that is analyzed in the paper is Films 4 You Company limited is a regional company with headquarters in New York. Established in the year 1999 with strong market presence in provision of DVD rental services, Films 4 You Company Limited has a track record of distributing 500 DVD consumer rental per day representing a 5% share in the DVD rental business in New York economy. DVD rentals are specifically are a cherished service for all age groups especially for high school students, college students, teenagers, young adults and parents who choose the DVD rental services for entertainment purposes. Major competitors in the DVD rental business include upcoming rental stores, online rental providers and media houses that broadcast entertainment DVDs. Over the last three years, Films 4 You Ltd has experienced downward revenue from its business, perhaps reasons that can be hypothetically attributed to rapid surge of online rental provisions or inability of the company to meet the dynamic and changing consumers buying behaviors when it comes to DVD rental. Similar pilot market studies have ranked online stores and inadequacy to meeting customer’s needs as to major factors that can be attributed to the decline in the sales revenue of the organization. Suggests that the introduction of internet has by far means changed the way businesses are conducted globally. Internet has played a significant role in the value chain from manufacturing, distribution and retail outlets. Merrilees further adds that the main sector affected by internet is perhaps the marketing aspect. ...Show more


The paper presents background analysis of the perceived factors that affect Film 4 You with their respective background study, proposed objectives of the study, statement of the problem, scope and limitation of the study, methodologies used and design of the research study and significance of the study. …
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