StudentShare solutions
Triangle menu

Tourism marketing plan - Essay Example

Not dowloaded yet

Extract of sample
Tourism marketing plan

There are some extremely essential services marketing strategy that Adventure out Australia can utilize to maximize its income in its business. The essay below provides several service marketing mix strategies that the company can employ to maximize its profit (Adventure out Australia website). Products For a company to be successful in a competitive market, it ought to have competition advantages over its competitors. Their products should be of high quality and attractive to potential customers. It must also provide variety of quality products to its customers (Borden 2005). Adventure outside Australia has created a variety of quality products. Some of the main service products the tourist company offers to their customers include; rock climbing, abseiling, outdoor and education adventures group games, and trekking. The Adventure outside Australia Company has a good reputation for producing quality services to their customers. Its supremacy in the tourist sector in Australia in 1990s was due to its quality service products. To be in a position to compete in the dynamic market, Adventure outside Australia Company should undertake frequent market survey to identify the customers’ needs. The company survey should focus on local and international markets. The company should also utilize good relationship between the local owners and the company to comprehend the requirements of the customers. On the other hand, due to the emergence of many companies which have copied their products, the company has to advance the quality of their products. The company should also consider opening new market in new geographical areas. To have the competition advantages in the market, Adventure out Australia need to come up and introduce new quality products in the market. It also needs to focus on the performance of their products and how best to improve the quality of its services. People The use of appropriate staffing is exceptionally indispensable ingredients in service delivery. The services offered by the company depend on the company employees. As a result of this, employees in a company have the ability to either make or break a company. For a company to have competition advantage in the market, it must demonstrate that its staffs are better than other competitors staffs (Kotler, 2000). Over the years, Adventure out Australia Company has emerged victorious in offering quality training to its employees. They have quality facilitators and staffs who offer quality services to customers. Adventure out Australia should therefore work toward improving the quality of their employees to meet the modern international market demands. Frequent seminars and training programs is extremely relevant in ensuring employees advancements in their services delivery to customers. To have advantages in the market, the company has the responsibility of maintaining the quality of their employees by mentoring and motivating them. Outstanding performers need to be recognized and rewarded. This initiative will motivate employees toward improving their service delivery. On the other hand, promotion, remuneration, and recruitment should be on merit bases. Adequate staffing is also relevant in improving the quality of the services offered by the company employees to the company customers. Having quality people in the company will in this case place the adventure out Australia at a better position in the market competition. Physical Evidence ...Show more

Summary

TOURISM MARKETING PLAN Institution’s name: Marketing Plan for Adventure Out Australia From 1984, Adventure out Australia has paid attention on outdoor adventure and incorporating activities such as education and outdoor adventures, abseiling, trekking, rock climbing, group games…
Author : creinger
Tourism marketing plan essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Tourism marketing plan"
with a personal 20% discount.
Grab the best paper

Related Essays

Strategic tourism planning
The County has never had any endorsed or cohesive plan for tourism; rather, it has various collaborative tourism endeavors over recent years. Many people and organizations have taken various leadership and stewardship roles including the Chamber of Commerce, the Jacksonville Center for the Arts, Blue Ridge Heritage, Inc., and Round the Mountain.
10 pages (2500 words) Essay
Tourism Marketing
As observed by Kozak and Baloglu (2011), consumers in the tourism sector have undergone rapid transformation in terms of the knowledge and experience on the various issues of the industry. Consequently, they continue to push for value, high quality and international standards in any destination they are likely to visit.
5 pages (1250 words) Essay
Prepare a business and marketing plan for a tourism,hospitality or events organisation of your choice
The meals will cater for variety of fast served high quality Italian meals and will be freshly delivered faster than any other competitor in the industry. The domestic market, in the food industry, for fast foods is large and segmented with Italian foods representing the top most choices within the market (De Thomas, 2008).
4 pages (1000 words) Essay
Marketing plan for tourism destination
It is widely to be having game reserves and national parks that keep some of the world’s biggest wildlife such as wildebeests, elephants, rhinos, giraffes, hippopotamus, camels, lions, cheetahs, zebras among other numerous interesting wild animals which attract tourists.
12 pages (3000 words) Essay
Destination Branding and Tourism Marketing
This includes to the complexity of preserving and scheming the excellence of the experience. To prevail over this obstacle, tourism connected businesses, agencies, and organizations require working jointly to wrap up and promote tourism opportunities in their regions and line up their efforts to guarantee reliability in product quality.
5 pages (1250 words) Essay
Tourism Marketing
Evidently 'The tourism industry is very resource and land intensive. The introduction of tourism will imply an increased stress on resources available'(UNCSD NGO Committee 1999). It is important understand the different roles between state, regional, private and state tourism organization, thus one would better realize the initiatives of marketing undertaken by those bodies to local and regional markets.
9 pages (2250 words) Essay
Tourism Marketing
Consequently, they continue to push for value, high quality and international standards in any destination they are likely to visit. This pressure on the industry has been further compounded on by the operational
5 pages (1250 words) Essay
Marketing Plan for Tourism Destination
The plan will target any size of target customers as there are plans to improve accommodation facilities around the tourist attraction areas. Being that not all tourists will visit a site at the same time, higher number of customers will be accommodated as spaces will continually be renewed after every use.
12 pages (3000 words) Essay
Interactive Marketing
As the report declares interactive marketing played a huge role in this campaign to increase the number of travelers. There are four major steps of developing marketing plan. The core objective of value proposition by any organization is the understanding of the problem faced by the customer and providing solutions for superior experience.
6 pages (1500 words) Essay
Hospitality and tourism marketing

This study looks at viability of product and its marketing strategy with emphasis on establishing problems and their answers. Proposed product and its marketing strategy will be put to deliberation in order to assess whether the idea may work or not. Feasibility study is carried out in three domains: Market, Technical and Organizational Structure.

15 pages (3750 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation