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Tourism marketing plan - Essay Example
Author : creinger
Pages 4 (1004 words)
TOURISM MARKETING PLAN Institution’s name: Marketing Plan for Adventure Out Australia From 1984, Adventure out Australia has paid attention on outdoor adventure and incorporating activities such as education and outdoor adventures, abseiling, trekking, rock climbing, group games…
There are some extremely essential services marketing strategy that Adventure out Australia can utilize to maximize its income in its business. The essay below provides several service marketing mix strategies that the company can employ to maximize its profit (Adventure out Australia website). Products For a company to be successful in a competitive market, it ought to have competition advantages over its competitors. Their products should be of high quality and attractive to potential customers. It must also provide variety of quality products to its customers (Borden 2005). Adventure outside Australia has created a variety of quality products. Some of the main service products the tourist company offers to their customers include; rock climbing, abseiling, outdoor and education adventures group games, and trekking. The Adventure outside Australia Company has a good reputation for producing quality services to their customers. Its supremacy in the tourist sector in Australia in 1990s was due to its quality service products. To be in a position to compete in the dynamic market, Adventure outside Australia Company should undertake frequent market survey to identify the customers’ needs. The company survey should focus on local and international markets. ...
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