Marketing Professional Practice

Marketing Professional Practice Essay example
Pages 5 (1255 words)
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Answer the questions 1. You are the CEO of a large sporting club and are concerned about volunteer turnover. You plan to conduct some exit interviews. What would you ask them and why? What can you think of to retain your current volunteers? Different approaches have been used in the literature for explaining the role and the value of volunteers in organizations of different characteristics.


Moreover, Robinson notes that the ‘background information on volunteers is necessary in order to evaluate their appropriateness for a sports club’ (Robinson 2010, p.95). These issues have to be taken into consideration by HR managers in sports clubs when having to evaluate the suitability and the potentials of volunteers in regard to a particular role. In general, one of the issues that are of critical importance in regard to volunteer turnover is the budget involved. In the case under examination, even if volunteers are not compensated at the same level as ordinary employees, still the costs related to their daily involvement in the club’s activities are high, taking into consideration the club’s daily profits. Reference is made specifically to the funds required for the volunteer’s daily salary but also the funds necessary for the volunteers’ daily food and transportation from home to the club and vice versa. This cost is covered entirely by the club. Therefore, the first issue that needs to be taken into consideration when planning the exit of certain volunteers is the ability of the club to keep a particular number of volunteers. ...
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