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Marketing Professional Practice - Essay Example

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Marketing Professional Practice

Moreover, Robinson notes that the ‘background information on volunteers is necessary in order to evaluate their appropriateness for a sports club’ (Robinson 2010, p.95). These issues have to be taken into consideration by HR managers in sports clubs when having to evaluate the suitability and the potentials of volunteers in regard to a particular role. In general, one of the issues that are of critical importance in regard to volunteer turnover is the budget involved. In the case under examination, even if volunteers are not compensated at the same level as ordinary employees, still the costs related to their daily involvement in the club’s activities are high, taking into consideration the club’s daily profits. Reference is made specifically to the funds required for the volunteer’s daily salary but also the funds necessary for the volunteers’ daily food and transportation from home to the club and vice versa. This cost is covered entirely by the club. Therefore, the first issue that needs to be taken into consideration when planning the exit of certain volunteers is the ability of the club to keep a particular number of volunteers. According to its current performance, the club is able to keep just the 60% of its volunteers. The interview planned for evaluating the current value of volunteers, in regard to their contribution in the club’s daily performance, should address the following issues: a) the age and demographics of volunteers; only volunteers that are required for the development of the club’s critical operations should remain in the organization; for example, younger volunteers would be more necessary compared to older volunteers, especially if the tasks involved are quite demanding in terms of physical capabilities; b) the experience of volunteers in similar tasks is important for deciding the continuation of their cooperation with the organization; for example, volunteers that have worked in sports club should be preferred by other volunteers that do not have such experience; c) the potential acceptance of a lower salary would be also an issue that should be addressed in the interviews; volunteers that could accept a reduction of salary, even low, i.e. about 10%, would be preferred, since in this way the organization’s daily costs would be significantly decreased; of course, the other issues, addressed through the interview, should be also taken into consideration for deciding the firing of a volunteer; d) the last issue that should be necessarily addressed in the interviews would be the time constraints of volunteers, meaning especially the social life and the other activities of each volunteer; for example, volunteers that do not have a second job would be preferred compared to volunteers that have to plan their time daily for responding to the needs of two jobs. 2. Given the financial difficulty faced by many non-profit organizations today discuss the opportunity of using social media. How can non-profit organisations use Facebook and other social media? Social media can be used for improving the communication between organizations and their customers. In non-profit organizations, the social media can play a similar role, helping to increase trust between the organizations ...Show more


Answer the questions 1. You are the CEO of a large sporting club and are concerned about volunteer turnover. You plan to conduct some exit interviews. What would you ask them and why? What can you think of to retain your current volunteers? Different approaches have been used in the literature for explaining the role and the value of volunteers in organizations of different characteristics…
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Marketing Professional Practice essay example
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