StudentShare solutions
Triangle menu

Developing a Marketing Plan - Assignment Example

Nobody downloaded yet

Extract of sample
Developing a Marketing Plan

Devising a course of action that can give a detailed description of a product proposed by a firm may be a complex matter since the plan has to incorporate market segments, have a clearly defined data that is relevant to the identified market, and compose of an implementation plan (Steinberg, 2011:5). The task of this is to plan and describe a research programme to identify attractive market segments relevant to a product that I will propose and estimate the size of the relevant to it. After analysing a number of factors such as category involvement, product preference motivators, product purchasing patterns and media habits, this research paper resolved to propose consumer electronics as the product of choice. By use of market planning tools that include market segmentation indicators such as psychographics and psychographics, the identified plan described this market as suitable for selling consumer electronics (Steinberg, 2011:8). This is because, upon dividing the estimated total population of the market into subsets using demographic indicators, research identified a variety of market segments that include light, heavy, and medium consumers of consumer electronics (Miller, 2010:6). ...
The plan also identified who belong to the same age pattern but exhibit more streams of concurrent customers (Alcock, 2003:7). As such, by use of a computer assisted personal interviewing (CAPI), this research essay managed to produce the following data. There are older men and women who consume the proposed product excessively; there are people who look like concurrent customers, people who would not use the product, while there are others who would buy the product upon spotting it on the market (Steinberg, 2011:11). Additionally, when the research changed its planning methodology and used face-to-face interviews, it established that 10 percent of the overall population aged between 18 and 49 would buy the product if it had promoting incentives (Miller, 2010:9-10). On the other end, 9 percent of the market population, just as illustrated by the demographic measures, would buy the product if satisfied their needs in terms of quality and durability. Using the same methodology of data collection, this research paper found out that there are five different benefit segments and five diverse personality segments as well as six unique attitude segments (Steinberg, 2011:15). This data is relevant to the proposed product because, in this age and date, as far as marketing and sales goes, there is increased personalization whereby some people might even argue that the product offers some potential target markets that are equal or uniform to the identified population. Marketing mix After setting research results, the research team deployed polls about public beliefs whereby it found out that this market segment is democratic and people belief in preferences and media information (Kline, 2006:5). After that, recommended marketing ...Show more


Name Institution Instructor Course Date Developing a marketing plan Plan description From time to time, companies resolve to introduce a different product into the market since for them to continue thriving; they must seek methodologies of acquiring and keeping customers…
Author : balistreriamani
Developing a Marketing Plan
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the assignment on your topic
"Developing a Marketing Plan"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Marketing Plan
The report has also analyzed the external business environment of USA, which is a necessary task while developing a marketing plan. The report has also conducted SWOT analysis for identifying the strengths, weaknesses and also the external threats & opportunities.
12 pages (3000 words) Assignment
Effective Marketing Planning
According to the report effective marketing planning depends on how well market research has been conducted and the ability of the market researcher to create indicators which offers feedback about the success. An effective market plan should not be founded on wishful thinking but instead on solid researched information concerning the customer base.
8 pages (2000 words) Assignment
Developing an international marketing plan for an organisation
The Industry In the present medical equipment and pharmaceutical industry, the organizations or market players can be observed to seek to develop their business position through initiating new products/services into the market applying a differentiation or diversification approach.
14 pages (3500 words) Assignment
Marketing planning
Pret A Manger is a famous food chain established in London during the year 1986. The company offers variety of foods including fresh sandwiches, salads, coffee, cakes, slices, bakery, cold drinks and many others to customers. Unique selling proposition (USP) of the company is its ability to offer foods cooked by natural ingredients and fresh material which are free from harmful chemicals (Pret A Manger, 2013a).
8 pages (2000 words) Assignment
Marketing Plan for SBA in developing sounds for mobile games applications
This document analyses the mobile gaming marketplace and the background to the proposed diversification strategy. It also analyses the preparedness of SBA to meet the challenge of the diversification strategy and presents
16 pages (4000 words) Assignment
Marketing Plan
Moreover, the financial projection of the organization has been focused by considering sales forecasting and budgeting plan for three years in the global business operations. Marketing plan is an effective set of practices of
24 pages (6000 words) Assignment
Marketing Proposal
With the entry of new products in the market, formal marketing is important as it prepares the business to be proactive through the products in the market, it will enable the company to know its potential clients, competitors and how to relate with the
2 pages (500 words) Assignment
Marketing Plan
As such, even though this particular form of marketing would be beneficial in generating brand recognition and interest, it will ultimately be useless unless there is a working website associated with the content
5 pages (1250 words) Assignment
Functions of Marketing Management /Marketing Plan
Marketing management roles in a new product introduction in the market and its development needs price evaluation. A manager has to understand how the product will be sold in the market and how the customers
2 pages (500 words) Assignment
Developing a marketing plan
Sony is involved in the production, development, marketing, and manufacturing, and distribution of image-based software, together with motion picture, television products, and home entertainment units. According to Stringer, CEO of Sony, Sony`s
6 pages (1500 words) Assignment
Comments (0)
Click to create a comment
Let us find you another Assignment on topic Developing a Marketing Plan for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
Join us:
Contact Us