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Essay example - Olay in the United Arab Emirates
Pages 5 (1255 words)
Marketing Report Olay in the United Arab Emirates Insert Name Insert Grade Course Insert 25 May 2012 Introduction Olay is an American company that manufactures skin care products. Procter & Gamble owns the firm. It was founded in South Africa by Graham Wuff in 1999 who sold lanolin branded as oil of Olay (Olay, 2012)…
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They successfully entered the international markets but later sold their company to Richard Merell Inc who expanded the skin care products (Patrick, 2012). With increased marketing and advertising, the company drastically increased their sales volume. Procter & Gamble bought the company in 1985 and diversified a range of skin care products line up (Patrick, 2012). They unified the brand name to Olay worldwide, except in Germany and Italy where it is branded under the name Olaz. The Olay brand markets a wide range of products and is highly successful all over the world. The Marketing Environment This refers to all factors and forces that determine a company’s ability to interact and develop mutually beneficial relationships with their customers (Lancaster, 2012). The factors may be internal whereby the company can be able to control these factors to its advantage and external where the company has no control over these forces (Lancaster, 2012). The United Arab Emirates offers a superb marketing environment to foreign and local businesses because of few legal hurdles (alClick Advertising Network, 2009). The Micro Environment To be a leader in skin care products, Procter & Gamble Olay’s has developed and maintained a good micro marketing environment enabling it to serve women and men from all over the world. ...
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