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Olay in the United Arab Emirates - Essay Example

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Olay in the United Arab Emirates

They successfully entered the international markets but later sold their company to Richard Merell Inc who expanded the skin care products (Patrick, 2012). With increased marketing and advertising, the company drastically increased their sales volume. Procter & Gamble bought the company in 1985 and diversified a range of skin care products line up (Patrick, 2012). They unified the brand name to Olay worldwide, except in Germany and Italy where it is branded under the name Olaz. The Olay brand markets a wide range of products and is highly successful all over the world. The Marketing Environment This refers to all factors and forces that determine a company’s ability to interact and develop mutually beneficial relationships with their customers (Lancaster, 2012). The factors may be internal whereby the company can be able to control these factors to its advantage and external where the company has no control over these forces (Lancaster, 2012). The United Arab Emirates offers a superb marketing environment to foreign and local businesses because of few legal hurdles (alClick Advertising Network, 2009). The Micro Environment To be a leader in skin care products, Procter & Gamble Olay’s has developed and maintained a good micro marketing environment enabling it to serve women and men from all over the world. ...
The company brand offers an extensive product line including facial moisturizers, body lotions, beauty bars, toners, facial cleansers, UV products combined with specialty products and formulations that caters for the needs of a majority of women all over the world (Patrick, 2012). These products have the high quality standards and are reasonably low priced for their quality (Fitness health, 2012). The company has received numerous awards on quality, innovation and advertisements making it a leader in the skin care category (Arabian Gazette, 2012; Olay, 2012). Pricing Policy Olay products are reasonably low priced for quality and are affordable to most people, facilitating noble sales volume all year round. The company offers numerous discounts and benefits when customers purchase products from online stores; making their products easily affordable to most consumers. Place Procter and Gamble has expanded all over the world with numerous distribution channels and outlets. It has partnered with the online drugstore.com. The company offers free shipping for some of its stuff in the US (Fitness health, 2012). By offering their customers convenient point of purchases, they make their products move faster. Promotion of Sales The company promotes the sales of its skin care products through strategic advertisement and astute marketing, which has enabled the brand to become the most popular skin and beauty product brand all over the world. The company invests in television marketing, internet marketing and has various coupons, cash back reward systems, and various rotating promotions that help market its brands (Olay, 2012). Employees and Staff The firm hires highly competent and skilled staff in all its sections dedicated to the provision of the highest product and ...Show more

Summary

Marketing Report Olay in the United Arab Emirates Insert Name Insert Grade Course Insert 25 May 2012 Introduction Olay is an American company that manufactures skin care products. Procter & Gamble owns the firm. It was founded in South Africa by Graham Wuff in 1999 who sold lanolin branded as oil of Olay (Olay, 2012)…
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