Luigi’s Family Foods Pizza is also a frozen pizza firm in Chicago which has reputation in the market but recently the firm has encountered a sharp decline in the market sales and share. Marketing director of the company, Reggie Pantazi chalks out some future differentiation strategies which would help the company in reversing the declining trend of their market share and evolve as a leading player in the frozen pizza market. The paper in the initial stage will discuss the major competency of the firm and elucidate the competitive and consumer environment of the firm and then will discuss the pros and cons of the strategies adapted by Reggie. Competencies of the firm, competitive and consumer environment Luigi’s Family Foods is a medium sized company established in Chicago with a diversified portfolio of grocery chains, line of frozen pizza distributed regionally in the Midwest. The firms delivers pizzas with moderate qualities which are mainly available in standard varieties like all cheese, cheese and pepperoni, and cheese and sausage) with various sizes as 5 inch snack pizza, 10 inch family-size pizza, and a 14 inch deluxe pizza. The company has involved in the marketing of the products through several advertising campaigns but there has been sharp decline in the sales figure of the firm for which many grocers threatened to discontinue the Luigi’s Family Pizza (Luigi’s Family Food Case). Among the chief competitors recently The Pizza Company introduced a new brand, DiGiorno with a crust that rises for the first time when the pizza is baked in the home, thereby providing the same fresh-baked taste as carry-out pizza and thereby creating a competitive edge(Luigi’s Family Food Case).The market for the frozen pizzas have categorized into 4 categories like the regular pizza (e.g. the Tombstone brand), premium pizza (e.g. DiGiorno, commanding a higher price due to the quantity and quality of ingredients and “eating experience”), gourmet pizza (e.g. Wolfgang Puck’s specialty toppings pizzas), and the less expensive “fill-‘em-up” brands (e.g. private label). Although the traditional toppings are the America’s favorite, but still the specialty toppings have become more popular through companies like Wolfgang Puck Foods. Among the other major competitors are Kraft’s DiGiorno and Schwan’s Freschetta which also possesses solid market shares (Holocomb). Evaluation of the five options as proposed by Reggie Pantazi The marketing manager of the pizza company, Reggie Pantazi sorted out five different policies in mind to accelerate the sales of the company. The policies which were formulated by Pantazi were advertising, extending health line, establishment of premium line, pizza pockets, and establishment of supply food service companies. But for fetching optimized results the company needs to formulate and implement a perfect blend of marketing mix policies. Marketing concept and marketing Mix policy The marketing concept plays a predominant role in chalking out the best decision that the firm must adapt in order to maximize its profit motives subject to the budget constraints. The firm has to think from the production angle as well as the sales want. In the production angle keeping the customers want as the baseline the firm should realize its potential to develop the product. From
Luigi’s Family Food Case The food industry has seen an immense transformation in the past two decades with the technological advancement and their respective implementation to satisfy the consumer demands in a sphere of highly competitive market infested with several players delivering the same product to the consumer…
There are many cases in which family violence often leads towards the killing of either the victim or the offender. “Self-Defense” arguments raised by battered women have encountered the greatest objections in cases in which a woman claims that a history of abuse led her to killing her partner as he slept” (Reutter).
The family does not stay together as Sarah stays alone while Rachel stays with her daughter with her foster parents. She knows Sarah as her real mother and the three meet occasionally for mere regards and on special occasions. None bothers to make effort in this relationship as they seem to understand each other and the extent to which they can relate.
Non profit organizations exist for the purpose of providing some kind of a service to their community or country and this is their main objective. Similarly, CFHI has a number of needs and some of these are like those of a for-profit organization (Christopher Scott, 2007).
1.3 Before granting a decree of divorce or judicial separation, a United Kingdom divorce court needs to be satisfied that the marriage it is being asked to dissolve is in fact valid and subsisting. It is not therefore necessary, when considering the validity of a current marriage, to see documentary evidence of a previous marriage where such a marriage has been terminated by a divorce (or decree of nullity in respect of an avoidable marriage) granted in the United Kingdom.
She came back and made an effort for reconciliation in her marriage by coming back to live with Michael after three months separation, after a strong dispute and quarrel, when she moved out to stay with friend.. And within this period was confirmed about the disharmony in their marriage with mutual verbal abuse and bickering.
In this particular scenario, and unlike many divorce proceedings, the question of child custody does not come into play. The facts presented show no contention between the two parties in regards to whose custody the two common children shall be awarded upon the dissolution of their marriage.
To be precise, the notion behind the adoption of computerized EHR systems is to aid Medicare centers ensure that they stay in touch with current regulatory requirements for meaningful use and financial
The finances of the company may seem to be okay from the fact that they are making hundreds of millions in profit but they still have problems.
The company experienced tough financial times in 2008 and 2009 due to the depression and acquisition of wild oats. Even
According to the study the essence of conflict theory is to help families understand the sources of misunderstanding and supply possible solutions to them. Sickness is one notorious conflict in the family. Illness brings with it various social, economic and cultural instabilities. Economically illness causes unplanned financial costs that offset the budget of the family.
5 pages (1250 words)Case Study
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