Product and Brand Management

Product and Brand Management PowerPoint Presentation example
College
PowerPoint Presentation
Marketing
Pages 6 (1506 words)
Download 0
Name Professor Course Date Slide 1: Industry/Category Analysis The diverse consumer groups who have strived to apply the consumption of leading products have supported the soft drink industry. The industry is composed of companies that strive to deliver desired products to consumers who have fluctuating tastes…

Introduction

The consumption of the beverages has been threatened by health concerns with the need to introduce more healthy brands. The research in the American market suggests that the consumption level is affected by an increased 63% of the population preferring nutritious drinks as compared to the established brands. The leading products have ventured to include production of bottled water for consumers to utilize as alternative products. Slide 2: Competitive Analysis The leading competitor expected in the market would be the Coca-Cola Company with a leading market share of 42.8%. This has been due to powerful and precise advertisement measures and introduction of unique brands preferred by the consumers. With the strategy to introduce the, rich juicy, flavors in mango, orange and strawberry, Kooler Refresh is expected to gain a 10% market share. However, with the right advertising strategies and the combination of both new and traditional media, the awareness of the brand would be increased (Gelder, 2005). The other advantage in the Coca-Cola Company is the popularity of the brand and awareness of the existing flavors. However, one in five consumers prefers healthy beverages as compared to products that hold minimal energy level. The carbonated drinks have also been replaced by bottled water as a preference due to health implications. ...
Download paper
Not exactly what you need?

Related papers

Success in Business: A Brand Equity Perspective
Findings: The study has provided with a detailed understanding of brand equity .The paper studies the various research activity carried out on brand equity and its link with the financial performance of the organization. It has been accepted that branding has significant contribution to increase the profitability and the shareholders value which directly leads to the success of the business. The…
Product and Brand Management
The biggest issue is how to elevate the significance of products to customers. They have to be more creative than their competitors; this will be reviewed with reference to a successful brand in the world. Part 1 Competitor Selection Coca-cola Company has been a successful company over the years and is the leading group in the beverage industry. It is known for the production of brands which…
Product or brand success
In this case, exiting investments can be accelerated, eliminated or de-prioritized. Again, the resources within the business can be allocated or re-allocated to active investments. Normally, portfolio decision approach is characterized by changing and unforeseen information, vibrant opportunities, various objectives and strategic considerations among many others. Also, a variety of decision makers…
Why do Brand Extension Strategies Fail?
The strategy of brand extension is being used by the organisations in order to cope up with different challenging situations and overcome the competitive pressure in the industry. According to the Han (1998), the brand extension of strategy have been beneficial for the companies in the process of reaping additional benefits from the already established brand. The main reason or rationale behind…
Product and Brand Management
This will make it possible for the company to compete effectively with established competitors in the market. Branding is a vital marketing tool to this effect. Branding will ensure that the company will have a competitive edge for this product and will also be a visible name in the market. Product and Brand Management Part1: Competitive Analysis (Positioning map) Competitive positioning is all…
Product and Brand management (banking)
174). The Barclays brand has two business groups. The first one is the Corporate and Investment Banking, which comprises of three groups and Wealth investment management and the second, is Retail and Business Banking. The Retail and Business Banking Group comprises of four Business units. They are Africa Retail and Business Banking; Barclaycard, Europe Retail and Business banking and UK Retail and…
Brand Management
Overall branding is viewed as a differentiated strategy through which the customers can easily distinguish the features of a product from that of similar products offered by other marketers. It is also viewed as a tool used by the marketers to position the products with a reliable image of quality and values to make certain the growth of a recurring fondness by the consumer. That is why it is…