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Marketing plan for Speedo in the U.K market - Assignment Example
Author : osmitham
Pages 26 (6526 words)
The paper holds on to the marketing plan of Speedo in the UK market particularly in two markets, Birmingham and Liverpool. The marketing plan would take care of the marketing mix based on UK and how to make Speedo the top most company in UK and parts of UK. …
In relation to the study the company which has been selected is Speedo International Limited (Speedo) as a world’s top selling swimwear brand. The heritage of the brand derives from its leadership in swimming where Olympic Gold Medals has been won by swimmers who wore Speedo swimwear. Speedo is a manufacturer as well as the distributor of swim wear and accessories related to swimwear. The company was founded in Sydney near Bondi Beach in Australia in the year 1928. In today’s date the company is a subsidiary of Pent land Group Plc. The brand is known for its innovation in the past and continues to be innovative. Some of the examples of its innovation are such as; Speedo has introduced the racer back suit, the first non wool suit which allows greater freedom of motion. It was the first innovation made by the brand in 1920s and since then the brand has lived up to the expectation of the people, investors, customers and all other related people. It continued its process of innovation in swimwear. In the year 1950 the brand had introduced its first water short which was made of Nylon, again in 1970s it launched swimwear made of Nylon as well as Elastane. In 1994 the brand manufactured first chlorine resistance fabric followed by fast skin swimsuit in 2000. 2008 marked a new era when Speedo’s new LZR racer Elite which was led by Michael Phelps broke all the records and won eight gold medals in the Beijing Olympics. Thus Speedo has been a true innovator and has acquired a real position in the minds of the target customers. ...