Marketing plan for Speedo in the U.K market - Assignment Example

Only on StudentShare

Extract of sample
Marketing plan for Speedo in the U.K market

In relation to the study the company which has been selected is Speedo International Limited (Speedo) as a world’s top selling swimwear brand. The heritage of the brand derives from its leadership in swimming where Olympic Gold Medals has been won by swimmers who wore Speedo swimwear. Speedo is a manufacturer as well as the distributor of swim wear and accessories related to swimwear. The company was founded in Sydney near Bondi Beach in Australia in the year 1928. In today’s date the company is a subsidiary of Pent land Group Plc. The brand is known for its innovation in the past and continues to be innovative. Some of the examples of its innovation are such as; Speedo has introduced the racer back suit, the first non wool suit which allows greater freedom of motion. It was the first innovation made by the brand in 1920s and since then the brand has lived up to the expectation of the people, investors, customers and all other related people. It continued its process of innovation in swimwear. In the year 1950 the brand had introduced its first water short which was made of Nylon, again in 1970s it launched swimwear made of Nylon as well as Elastane. In 1994 the brand manufactured first chlorine resistance fabric followed by fast skin swimsuit in 2000. 2008 marked a new era when Speedo’s new LZR racer Elite which was led by Michael Phelps broke all the records and won eight gold medals in the Beijing Olympics. Thus Speedo has been a true innovator and has acquired a real position in the minds of the target customers. ...Show more

Summary

The paper holds on to the marketing plan of Speedo in the UK market particularly in two markets, Birmingham and Liverpool. The marketing plan would take care of the marketing mix based on UK and how to make Speedo the top most company in UK and parts of UK. …
Author : osmitham
Marketing plan for Speedo in the U.K market essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the assignment on your topic
"Marketing plan for Speedo in the U.K market"
with a personal 20% discount.
Grab the best paper

Related Essays

Marketing plan ( market the city of toronto)
Businesses are on the course of revolutionizing the way they conduct business (Solis, 2011). The main intention nowadays is to develop strategies that will enable the business have a worldwide outreach. There are several motivating reasons for this. The first one is that the firms aim at have a larger consumer market (Well, 2009).
4 pages (1000 words) Assignment
Marketing Plan ( Customer and Market Profile)
The product has been named ‘Brain Reader’. The main purpose of the commodity is to convert the different signals transmitted in the brain of human beings into electrical signals that might be reproduced in the form of words or commands for computer programmes.
7 pages (1750 words) Assignment
Market Plan
Of these raw materials approximately 99% are being imported. Firth, Geen & Hitchings (2005) indicated that approximately 25% of adults within the UK purchase over-the-counter products which contain herbs as their basic ingredient. In the period from 1 November, 2004 to 31 October, 2005 there were eighty-one (81) stores selling fresh growing herbs and eighty (80) stores selling fresh cut herbs in East of England.
8 pages (2000 words) Assignment
You have been appointed as a Marketing Consultant. In this role you are required to prepare a three-year marketing plan for Bonobos in the U.K market
Bonobos positioned its brand by stating that Bonobos was not just only pants but quality products for men. The company had a huge opportunity by acting as a curator and presenting its apparel and accessories
24 pages (6000 words) Assignment
Marketing plan ( Target Market )
These areas of construction are as follow: So the target market of the new foamed dome will be the owners of all these facilities and also the builders and constructors who are into the
6 pages (1500 words) Assignment
Marketing Plan
Moreover, the financial projection of the organization has been focused by considering sales forecasting and budgeting plan for three years in the global business operations. Marketing plan is an effective set of practices of
24 pages (6000 words) Assignment
Marketing Plan
The product strategy for this organization aims to attain consumer preference for pet therapy. Since consumers cannot be coerced to reveal their preferences, it is important for the marketing team to convince consumers that their services
1 pages (250 words) Assignment
Marketing plan
The service will be sold directly to the customer. This will be in line with the nature of the business since this is a service and not a product that can be sold through the normal channels of marketing. The strategy is that I have enough knowledge and
1 pages (250 words) Assignment
Marketing plan
The company’s target market is the high, middle, and low class groups of customers. All the groups, irrespective of the income levels, are important to the catering company. The most
1 pages (250 words) Assignment
Market Analysis and Marketing Plan
Samsung smart phones are of different types and sizes with different features. Focusing on low-price of Samsung mobiles for the lower end of
2 pages (500 words) Assignment
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT