We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

SWOT Analysis of Coca Cola and Pepsi - Term Paper Example

Comments (0) Cite this document
Company Analysis Name Institution The consumption of soft drinks, especially among the youth, has become a popular culture in the contemporary society. The soft drinks in the market vary in taste and color depending on the manufacturer. Indeed, soft drinks control over half of the beverage market…
Download paper
SWOT Analysis of Coca Cola and Pepsi
Read TextPreview

Extract of sample
SWOT Analysis of Coca Cola and Pepsi

This paper seeks to compare and contrast the elements of business adapted by the two soft drinks giants, including PEST and SWOT analyses (Elsbach, 2006). Additionally, the paper analyzes the business culture, performance, and other organizational elements of the two giant organizations. Coca Cola and Pepsi share a similar history: an insignificant business from a simple idea that grows to a multi-billion dollar company after a century. Currently, Coca Cola sales in more than 160 countries to over 6 billion people speaking more than eighty different languages. Similarly, Pepsi is a recognized brand in the whole world, operating in numerous countries and actively competing with Coca Cola for market share. Both organization use mass-marketing strategies, focusing on the entire market rather than particular segments. Moreover, both companies offer similar product line to the same industry, thus propagating stiff competition. Both companies are very innovative as far as product packaging is concerned. Coca Cola introduced the airtight bottle concept, a major revolution of in the packaging and bottling industry. Similarly, Pepsi followed suit and introduced different sizes of returnable bottles (Fernando, 2006). The concept of non-returnable bottles, frosted bottles, and cans is attributable to both the giants. SWOT Analysis of Coca Cola and Pepsi Strengths Both Pepsi and Coke have long history of the world culture for quite some time. The products from the two companies represent over-romanticism and fun, an image that majority of people take deeply at heart. In addition, the brands are well recognized throughout the world, a major strong point. This enables them to operate on the global market while maintaining a local approach. Independent business people with authority to sell and distribute Coke and Pepsi products operate and own majority of the local bottling companies. Indeed, Pepsi and Coke have among the largest distribution networks in the world, which is among the strengths of the two companies (Fernando, 2006). Weaknesses Similar to any other businesses, Coke and Pepsi have their own weaknesses. For instance, the cola drinks from the two companies have experienced a significant saturation and subsequent decline in the past few years. This is attributable to the increasing awareness on the contents of the drinks. Nowadays, consumers are more attracted to healthy drinks than carbonated soft drinks, as addiction to cola drinks has an adverse effect on the human body (Czinkota, Ronkainen, and Moffett, 2009). Opportunities One of the factors affecting the competitive positions of Pepsi and Coke is brand recognition. About 94% of the world populations are aware of the two brands. Despite the saturation in North America, the two brands have enormous potential to expand and operate in non-North American market. For instance, per head consumption of Coke in India is only six bottles per head compared to 700 bottles in the United States. Therefore, the two companies have potential for expansion (Oppong, 2011). Threats Being the industry leaders, the two companies face significant threats from emerging companies in the industry. Moreover, the companies are facing serious threats of substitute. Consumers are more attracted to healthier drinks, including coffee, tea, milk, hot chocolate, and milk. Nonetheless, the two giants control over 40% of the ... Read More
Cite this document
  • APA
  • MLA
(“SWOT Analysis of Coca Cola and Pepsi Term Paper”, n.d.)
Retrieved from https://studentshare.net/marketing/67233-organization
(SWOT Analysis of Coca Cola and Pepsi Term Paper)
“SWOT Analysis of Coca Cola and Pepsi Term Paper”, n.d. https://studentshare.net/marketing/67233-organization.
  • Cited: 0 times
Comments (0)
Click to create a comment
PepsiCo Strategic analysis
The following study will begin with the brief introduction to the PepsiCo. Then the author presents the corporate objectives of PepsiCo in UK, market summary, company’s vision and mission, the major stakeholders of the company, internal and external environmental analysis with the help of strategic tools.
14 Pages(3500 words)Term Paper
SWOT Analysis
The company’s employees are over 320,808 individuals in different parts of the world. Its major engagement involves the automobile business and the financial business. The company has two popular brands namely; Toyota and Lexus. The Toyota Company was introduced in America in 1957.
7 Pages(1750 words)Term Paper
Marketing Plan for Coca-Cola Co
Competition in this segment comes from small manufacturers but Coke being financially stable can compete against them. Traditional advertising along with social media advertising, public relations such as sports sponsorship and direct interactions with the end consumers should be adopted as the marketing strategy to gain market share.
6 Pages(1500 words)Term Paper
Case analysis - Coke and Pepsi learn to Compete in India
The following literature would shed particular light on introducing the two company campaigns used to penetrate the Indian market and the problems faced in doing this. This paper would also give appropriate suggestions to those highlighted difficulties and hence come up with possible and alternated solutions while simultaneously providing other recommendations as well.
3 Pages(750 words)Term Paper
Financial Analysis of Pepsi Cola Company FIN 534/Strayer University
There are now hundreds of product brands that belong to the business of PepsiCo Inc. all around the world in nearly 200 countries. But the main brands are Pepsi, Mountain Dew, Mirinda, 7-Up, Mist, Lipton, Frito Lay, Topicana, Quaker, and Gatorade. As of the latest 2011 Annual Report, the company’s number of employees has reached 285,000 with total annual revenue of $ 65 billion.
9 Pages(2250 words)Term Paper
Management of Resources and Operations. Coca-Cola Company
Management puts a company on the lead to goal achievement. Management is key when it comes to company reputation since the way management handles its operations, earns a perception from employees and other shareholders. Coca-Cola is a global company that manufactures a variety or soft drinks, tea, bottled water and sport juices (Lopez, 2012:7).
6 Pages(1500 words)Term Paper
Marketing Plan for Crystal Pepsi
Crystal Pepsi was first introduced in 1992 but was withdrawn by the end of 1993 due to very low sales. However, it is possible to re-launch the product through intensive marketing activities and flavor changes
8 Pages(2000 words)Term Paper
Marketing Plan for Crystal Pepsi
However, it is possible to re-launch the product again through intensive marketing and flavor changes. The company’s first priority is to build and manage its brand through the yet to be established Brand Charter. Above all, the
8 Pages(2000 words)Term Paper
Coca Cola Total Rewards Program
The Coca Cola Company is the leading beverage Company with a portfolio of $20 billion brands.They are leading provider of ready-to-drink coffees as well as teas, juice drinks and juices, and sparkling beverages across the world. The Company at present provides more than 1000 low-calorie and no-calorie products across the globe.
10 Pages(2500 words)Term Paper
Let us find you another Term Paper on topic SWOT Analysis of Coca Cola and Pepsi for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us