StudentShare solutions
Triangle menu

Service Marketing : The Pizza Store - Essay Example

Not dowloaded yet

Extract of sample
Service Marketing : The Pizza Store

In order to retain the competitive advantage and brand portfolio, the pizza store situated in Melbourne always attempts to offer value added services at an efficient cost to its consumers. It helps in augmentation of customer trust and loyalty over the specific brand, reducing the switching cost. For this reason, Pizza Store attempts to offer quality products at an accurate time, to enhance customer’s dependency and reliability among other competing stores. This is done in order to reduce the doubts of its customers to a certain extent. In addition, customers also fear whether the products are prepared hygienically with best quality of ingredients or not, in order to stay away from health disorders. This is because at times in case of home delivery of ordered pizza, quality might be compromised with owing to speed of delivery. Therefore, these types of fears arise within the minds of the customers (Scribd, n.d.). In order to resolve the fears of the customers, the pizza store can desire to operate under the strategy of ‘CHAMPS’, which includes ‘hygiene/cleanliness, hospitality, accurateness, maintenance, product quality along with speed’ (Scribd, n.d.). It can be utilized as a technique to enhance the reliability of the services along with quality of products in order to retain its competitiveness in this period of cut-throat rivalry. It is extremely essential to maintain ‘CHAMPS’ to attract new array of customers, bringing about amplification of the corporate image and value proposition of pizza store within the market of Melbourne. It is one of the most significant desires of any organization functioning in a competitive environment (Scribd, n.d.). Question 2 In order to maintain the efficiency and the effectiveness of the organization within the mind of its loyal customers, the management of pizza store implemented both front and back stage service designers. These designers are recruited in order to provide unique services to its customers to satisfy their changing needs and desires. Moreover, these service providing individuals also attempt to utilize finest quality of raw materials, in order to enhance customer reliability and trust. For this reason, the price of its products is quite moderate to high as compared to other pizza stores in Melbourne. Furthermore, the pizza store is a mid-scale shop presenting an informal dining atmosphere, mainly targeting the age-groups within 18-30 years, whereas other pizza stores offer a premium-eating experience (Scribd, n.d.). Moreover, other pizza stores located in Melbourne generally offer more concentration upon customer service as compared to quality in order to enhance customer consistency and exclusivity. Moreover, other pizza stores also attempt to deliver the orders at lowest possible time in order to maintain their effectiveness within the mind of the customers. Furthermore, other pizza stores also tender varied types of non-frozen pizzas, but this pizza store primarily presents frozen pizza dishes. It is also another significant factor for this pizza store, as it is highly preferred by the citizens of the region who desire to have frozen pizzas. This is because it is the only store of the region offering vegetarian pizza dishes to its customers, which facilitates in augmentation of its identity and assortment among other competitors in the market (Lai & Cheng, n.d.). Consequently, the pizza store also utilizes fresh ingredients each time, while preparing the ...Show more

Summary

In this era of globalization, the passion for delicious food related brands has enhanced at a rapid pace. This has facilitated the market of pizza to flourish with leaps and bounds thereby capturing a sizeable portion of this red hot yum segment…
Author : vgrant
Service Marketing : The Pizza Store essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Service Marketing : The Pizza Store"
with a personal 20% discount.
Grab the best paper

Related Essays

Pizza Hut Franchise
This paper is organized according to the following themes: introduction, methodology, main body, summary, recommendations, statement of cost, savings, efficiencies, etc., reflections on the project, references, and appendices. By examining these key factors, the paper‘s purpose and outcome are to analyze the efficiency and/or effectiveness of Pizza Hut with a view to its enhancement.
16 pages (4000 words) Essay
Pizza Hut in the UK
This paper is organized according to the following themes: introduction, methodology, main body, summary, recommendations, statement of cost, savings, efficiencies, etc., reflections on the project, references, and appendices. The paper‘s purpose is to analyze the efficiency and/or effectiveness of Pizza Hut with a view to its enhancement.
17 pages (4000 words) Essay
The Learning Curves Theory Review of the Pizza Store Layout Simulation
Application of the learning curve theory in the pizza layout increases profits and reduces loss. According to the learning curve theory, increase in productivity leads to increase in profits and sales (Argote, 1999). The theory is also based on three distinct assumptions.
3 pages (750 words) Essay
The Domino Pizza Company
Domino pizza is an American hotel or restaurant. It was established in nineteen sixty at the Domino farms office park campus in the United States near Michigan. It has more than ten thousand stores worldwide. James and his brother Tom Michigan were the first investors in this industry (Saxena, 2009, p.89).
9 pages (2250 words) Essay
Compensation and Benefit Systems n Dominos Pizza in the US

The paper discussed Domino’s Pizza International, Inc., and its methods of international expansion as the main parts of its compensation and benefits system. As was discussed in the paper, the most effective method of Domino’s Pizza compensation and benefits system is licensing and franchising system which provides the world growth of its store's chain.

4 pages (1250 words) Essay
International Business (Domino's Pizza)
Since that time Domino's Pizza Company became one of the leading fast food delivery companies in the world: "We have been delivering quality, affordable pizza to our customers since 1960 when brothers Thomas and James Monaghan borrowed $900 and purchased a small pizza store in Ypsilanti, Michigan.Since that time, our store count and geographic reach have grown substantially" (7). Domino's Pizza combines some methods of international expansion and development, but there are some most effective ones which provide the best penetration to the international markets.
7 pages (1750 words) Essay
Adoption of Technology at Pizza hut delivery operation & impact on customer service
elivery system at Pizza Hut and examine what role the adoption of technology has played on production capacity, speed of service, communication ,smoothing demand, quality and therefore the impact on customer satisfaction The study is a case study evidence on which the
14 pages (3500 words) Essay
Domino's pizza (evaluation essay)
“Mega Brand” by the Advertising Age magazine and has been named three times by Pizza Today, a leading pizza publication, as the “Chain of the Year” (Dominos IP Holder LLC , par 3). Domino’s product line includes Crunchy Thin Crust, Ultimate Deep Dish and Classic Hand
3 pages (750 words) Essay
International Marketing( Pizza hut in China)
The tastes of consumers across the world are becoming convergent which has increased the scope of western food companies like Pizza Hut to open up their restaurants in emerging countries like China and India. The international expansion process of Pizza Hut in China has been a
12 pages (3000 words) Essay
Compare and critically analyse the UK marketing strategies of Dominos Pizza and Pizza Hut
e soared by more than seven percent, but the fast food company had also announced a 15.1 percent rise in the underlying profit before taxation to £54.8m last year. On the other hand, Pizza Hut was founded in 1958 in Kansas and became the number one pizza restaurant in terms of
6 pages (1500 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation