Nordstrom: How to Succeed by Selling Just One Shoe

 Nordstrom: How to Succeed by Selling Just One Shoe Case Study example
College
Case Study
Marketing
Pages 4 (1004 words)
Download 0
Nordstrom: How to Succeed by Selling Just One Shoe (Add Student’s Name) (Add Tutor’s Name) (Add Date) Type of Retailer The Nordstrom is classified as a department store retailer offering a wide variety of product lines including clothing, accessories, cosmetics, fragrances, furnishings, jewelry, and handbags…

Introduction

Generally, a department store offers products including clothing, jewelry, books, stationery, food, toys, home appliances, sporting equipments, paint, and gardening. As Coles (1978, p. 179) points out, one of the major characteristics of a department store is that this large scale retail organization will have several departments under the same roof; and each department/unit of a department store deals with a specific category of trade or product. Usually, department stores need huge amount of capital to commence their business and they are located in big cities and towns. Centralized management system is a general characteristic of a department store. This type of retail organizations keep their interior decoration and window display attractive and spend more on sales promotion. They provide a range of quality customer services including inspection of goods, convenient packages, home delivery and after sale services. Department stores sell products only on cash basis and generally they do not offer credit facilities to their customers to avoid the risk of bad debts. Finally, high operational cost is a common feature of department stores. Level of Service on the Continuum The Nordstrom tries to deliver best possible shopping experiences to customer regardless of store purchase, online purchase, or a mail order catalog. ...
Download paper
Not exactly what you need?

Related papers

Selling in Uk
The Regulations ensure that a consumer has a minimum right of redress when buying goods within the European Union (Sale and Supply of Goods to Consumers Regulations 2002 2008). The key Aspects of Sales of Goods Act 2002: The Regulations state that any public statements of producers, importers, or retailers regarding specific features of the goods, mainly in advertising or on labelling, have to be…
Nordstrom
Nordstrom, like other departmental stores has a central management in Downtown Seattle, Washington with stores spread in many other states. Another defining characteristic of Nordstrom as a departmental store is its high level of customer service, though this comes at a price, making Nordstrom products and services more expensive than in other retail outlets. Customer Service Nordstrom has…
Nordstrom: How to Succeed by Selling Just One Shoe
Department stores usually do not offer large discounts and sell merchandise at or near the suggested retail price. Thus the basic characteristic of department stores common across all the stores of this category is the division of the management into a central management that formulates the overall policies and department heads responsible for policies related to the department. Nordstorm shares…
Nordstom: How to Succeed by Selling Just One Shoe
To effectively grow, businesses need to be well managed and a persistent adherence to the fundamental goals and milestones. This coupled with good customer relations will bring a good brand image to the business (Kerin, Hartley & Rudelis, 2009). Nordstrom Company is a dealer in a variety of goods presently: apparel, cosmetics, house wares, electronics, and even furniture. Communication is the…
Nordstrom / Disney Case Study
These are geographic, demographic and psychographic, or better known as “multi-segment targeting” (Bui, 2012). Obviously, Disney’s main target markets are kids. However, the company caters not only the kids but the whole family, as well. Disney believes that adults used to be kids at one point in their lives (Bui, 2012). Second, strategy that Disney used according to Bui (2012) is to know…
Selling Wine Coolers in China
Doing marketing research is crucial; thus, one should take into considerations the objectives of the company and the target market before implementing a business plan. There is also need to take into considerations the unique selling points and also register all foreign investment needs with appropriate local authorities. Understanding laws and regulations and also implanting an effective market…
build consumer relationship and personal selling
Therefore when promoting a new or complicated product, personal selling is an important and effective tool to use (Lamb, et al., 2013). Personal selling also allows for a subjective and more personal approach for the targeted consumers. Thus, the product promoted is not needlessly brought to the attention of those who are no likely to be interested. Moreover, the cost of promotion can be modified…