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Marketing strategy of Adidas - Essay Example
Pages 10 (2510 words)
[Marketing] [University] [Instructor Name] The paper is about the whole of marketing strategy of Adidas. Adidas is a company that sells sporting equipment and accessories relevant to sports. Task one Adidas is the largest sport manufacturer in Europe and has Puma and Nike as its major competitors…
It defines, measures and quantifies the size of the identified market and profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services” (Kotler, 2000). Adidas have been since its inception looking for opportunities in the market by constant market analysis. It has been seen that they have been the company of many firsts and therefore a company who has been creating a niche in many sectors. They introduced Adidas originals to target the market that did not wear the sportswear as they had no relation with sports but then Adidas cashed in on the opportunity by releasing a line of casual wears which would ultimately establish them in the non-sport sector as well (Peng, Chen, Narain, 2007). Main points from the definition: science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit (Kotler, 2000): Adidas have been exploring the market opportunities that exist in the market. Therefore, the first part or exploring is the market research that Adidas does time and again so that they remain in line with the current requirements. ...
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