The Marketing Strategies of Fashion Brands

 The Marketing Strategies of Fashion Brands Coursework example
High school
Coursework
Marketing
Pages 7 (1757 words)
Download 0
Name Institution Instructor Course Date Marketing strategies of Fashion brands Introduction The fashion industry is a popular and a competitive industry. The competition is so much imperative in the designing, branding, and marketing. Any fashion industry must therefore be very creative and current in order to keep the potential customers prospective of the mentality of product development stages to the product evaluation stage…

Introduction

The owner of the industry or manager for that matter should create campaigns that attract more customers hence increased sales within a year or month. Being able to communicate effectively with the customers forms a solid base for the success of the fashion industry. Acquiring ambassadors who represent the industry and share their experiences with the brand boosts the industry substantially. Contrasting marketing strategies Different fashion industries apply different strategies to market their products. More often than not, these interlink and some contrast. Fro example a certain industry may use fashion blogs and another may use fashion showcase to market their products. There are two marketing strategies but they are very contrasting. For the fashion blog marketing strategy the industry ventures deeply online to research on their product line and look for reviews from their customers than it includes blog on the social networks. On the other hand, fashion showcase includes gathering of a small gathering for the industry to debut its fashion trend to the key people of the fashion who have the potential of high profile clientele. During the event, the customers have exposure to the displayed items throughout the room (Hartline, & Ferrell, 2010:487). ...
Download paper
Not exactly what you need?

Related papers

Marketing the fashion product
M&S has an estimated 21 million customers in their stores per week. (M&S, 2011). The lingerie market has grown steadily over the past decades with the United Kingdom experiencing consistent growth. M&S have grown consistently with new designs, innovative practices to record huge volume of sales in the last 5 years. “The total UK lingerie market was worth an estimated ?2.93bn in 2010, increasing…
International Marketing: Fashion Industry
There is a certain group of people who love fashion and they love wearing fashionable clothes. Fashion industry depends upon those people who love fashion, who love wearing fashion. There were many fashion designers in past and many of them are now coming up with their new trends and ideas (Institute for Manufacturing University of Cambridge, n.d.). The global textile industry has been evolving…
Gucci: Fashion Marketing Strategies
The utmost important measure which Gucci needs to take is to align its organization under one inspiring mission statement which will steer the workers and the leadership towards one common goal. After the original owners lost control over internal disputes at the cost of effective management of the business, the new management took over but which could not stay for the time long enough to…
United Kingdom fashion retailers' strategies of internet branding
United Kingdom fashion retailers' strategies of internet branding Introduction The United Kingdom’s fashion industry is one of its most vibrant sectors of its economy. Characteristics of consumers of this industry make it a customer and brand driven market-place. In order for brands to compete successfully in this industry they need to be market driven, meaning that they need to design their…
Marketing in fashion business
It will determine the rate at which your commodities will be sold. There are many approaches you can use in reaching the customers but before it all you must ensure that there well laid down strategies. Without marketing strategies your business will not achieve anything since it is repeatedly said that ‘failing to plan is planning to fail.’ In marketing of fashion designs you must make sure…
Digital Fashion Marketing
This paper intends to consider brands from four diverse web searches or profiles. The profiles include Burberry (multi-channel retailer), pure player (Asos), Debenhams (department store) and mail order (Very). The study involves assessing of business models and associated service marketing of brands (OKONKWO, 2007). In addition, the shopping quality and experience is used in the assessment…
fashion marketing 3750
Introduction There are many theories and concepts that have been developed and applied to the field of marketing over time. This paper mainly focuses on the marketing mix although, at some point, it gives a reflection on other aspects of marketing. The main focus is with put on fashion marketing. People like fashion. Every human being wants to feel part of the present dispensation in terms of…