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The Marketing Strategies of Fashion Brands - Coursework Example

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The Marketing Strategies of Fashion Brands

The essay " The Marketing Strategies of Fashion Brands" examines the brands' marketing strategies in the fashion industry. Acquiring ambassadors who represent the industry and share their experiences with the brand boosts the industry substantially. Different fashion industries apply different strategies to market their products. More often than not, these interlink and some contrast. Fro example a certain industry may use fashion blogs and another may use fashion showcase to market their products. There are two marketing strategies but they are very contrasting. For the fashion blog marketing strategy the industry ventures deeply online to research on their product line and look for reviews from their customers than it includes blog on the social networks. On the other hand, fashion showcase includes gathering of a small gathering for the industry to debut its fashion trend to the key people of the fashion who have the potential of high profile clientele. During the event, the customers have exposure to the displayed items throughout the room. In a different case, one company may use location-based strategy to market its product while another may use pricing strategies. In the location-based strategy, the company in question may involve mobile social marketing strategies where it has to hoist substations in the areas where most of its customers are situated. In the pricing marketing strategy, the company combines pricing and product quality to attract his potential customers. ...
In the pricing marketing strategy, the company combines pricing and product quality to attract his potential customers. The industry gives its customers products at a reasonable price. The main aim for these is in order for the industry to establish a strong mutual relation with the local and international relation and to maintain creativity in its marketing strategies (Kumar, 2009:257). Bloggers are very essential in determining the public relations and enabling the entire public to contact the fashion industry for professional assistance. This is a very creative way for marketing of products through the internet. How the fashion market has changed The fashion industry has undergone tremendous changes in the recent past starting at the multiple ends of value chain that affect the various players of the industry. Likewise, the market for the fashion industry has also changed. Customers are increasing their demand therefore the fashion industry has to be very creative and innovative for current styles at attractive prices and on frequent basis. This becomes a long-lasting challenge to the industry, therefore it has to find new ways to secure to secure growth and profits while satisfying the customers demands at the same time. The market change has been due to technological advancement. Technology advancement has enabled the fashion industries accomplish their tasks with greater efficiency. The fashion industry has designed software called Product Lifestyle Management (PLM), which has substantially increased the sophistication and incorporated wide assortment of techniques that are very beneficial to the company (Hartline & Ferrell, 2010:587). The PLM is not just a set of technologies but also a strategic business approach that ...Show more


The researcher of this essay explores the marketing strategies of fashion brands. The fashion industry is a popular and a competitive industry. The competition is so much imperative in the designing, branding, and marketing. Any fashion industry must therefore be very creative…
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The Marketing Strategies of Fashion Brands essay example
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