The Marketing Strategies of Fashion Brands - Coursework Example

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The Marketing Strategies of Fashion Brands

The essay " The Marketing Strategies of Fashion Brands" examines the brands' marketing strategies in the fashion industry. Acquiring ambassadors who represent the industry and share their experiences with the brand boosts the industry substantially. Different fashion industries apply different strategies to market their products. More often than not, these interlink and some contrast. Fro example a certain industry may use fashion blogs and another may use fashion showcase to market their products. There are two marketing strategies but they are very contrasting. For the fashion blog marketing strategy the industry ventures deeply online to research on their product line and look for reviews from their customers than it includes blog on the social networks. On the other hand, fashion showcase includes gathering of a small gathering for the industry to debut its fashion trend to the key people of the fashion who have the potential of high profile clientele. During the event, the customers have exposure to the displayed items throughout the room. In a different case, one company may use location-based strategy to market its product while another may use pricing strategies. In the location-based strategy, the company in question may involve mobile social marketing strategies where it has to hoist substations in the areas where most of its customers are situated. In the pricing marketing strategy, the company combines pricing and product quality to attract his potential customers. ...Show more

Summary

The researcher of this essay explores the marketing strategies of fashion brands. The fashion industry is a popular and a competitive industry. The competition is so much imperative in the designing, branding, and marketing. Any fashion industry must therefore be very creative…
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