Marketing on Women - Essay Example

Only on StudentShare

Extract of sample
Marketing on Women

Today, women are well educated, travel, and live alone in new cities, and they form a mobile workforce. Women are active in almost all sectors, such as engineering, manufacturing, construction, hospitality, healthcare, entertainment and TV, and many other sectors. Thus, the earning power of women has increased, and they do not have to depend on their husbands, fathers, brothers, or partners to buy products2.
Statistics: In USA, high net worth women make up 39 percent of the top earners while 2.5 million women have assets of $ 4.2 trillion. About 43 percent of women in USA have assets of more than $ 500,000. Estimates until 2020 indicate that women will control and manage about two thirds of the national wealth and control about $ 40 trillion. Generally, women make 95 percent of the decisions to buy a large number of products, while in groceries; they make 99 percent of the decisions. Estimates indicate that women are the decision makers for 85 percent of all consumer goods, 91% of new homes, 92 percent for vacations, 65 percent for new cars and 93 percent for pharmaceuticals, beauty products and personal hygiene items. Women also participate in online buying and 22 percent shop online almost daily, and they post reviews about their purchase, post messages in social media and write to marketing firms about their pleasure or displeasure3.
Loyalty: Studies indicate that womens loyalty is less for some types of products such as consumer goods, groceries and toiletries. They look at a number of factors such as product quality and price and they would be willing to try new products that are recommended by friends or that cost less, but the products must meet the expected quality requirement. Celebrity endorsements have limited appeal, unless women like the products. Women also tend to be more loyal to the service provider such as the waiter, ...Show more


The interest is not only for selling feminine based products, female apparel, or groceries, but also for electronic items, cars, holidays, tours, and even…
Author : cgerhold
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Marketing on Women"
with a personal 20% discount.
Grab the best paper

Related Essays

Even with such a strong market presence, marketing issues have been found in the overall marketing strategy of L’Oreal Australia. This includes a strong online presence and a clear marketing strategy for the different product range of L’Oreal. Using consumer behavior theories such as media strategy, target market and buying attitudes and preferences, a marketing plan has been proposed for L’Oreal.
11 pages (2750 words) Research Paper
The retailer has been selected due to its interesting business model, profitability, business and competitive strategy, service strategy, supply chain and sale mode which has been changed across the years to ensure it remains competitive. Since 1999; Tesco has been the most profitable retailer in the United Kingdom having a 31% share of the UK grocery market in the third quarter of 2009.
10 pages (2500 words) Essay
Women like Chanel Bags
Women like Chanel Bags Fashion trends in certainly one of the important thing followed by the buyers. Along with clothing, buyers do spend lot of time choosing accessories that match their clothing and leave a style statement. The meaningful and knowledge rich nature of fashionable objects and the importance of securing control of design based intellectual property has barely been acknowledged or analyzed in relation to the globalization of garment production industries, the spatial configurations of internationalized firms or the relationships within and between production networks (Weller, 3).
3 pages (750 words) Essay
Critical Marketing Thinking: Advertising Gender Images of Women
This research aims to characterize and analyze the use of the images of women in advertising and in marketing. Advertisement gives a product a meaning. In addition, advertisements create different perceptions on consumers. Women are the most affected parties in respect to advertisements of gender images.
18 pages (4500 words) Research Paper
Procter & Gamble is a multinational American consumer goods company which is headquartered in USA. P & G has served consumers globally with new products and one of the competitive products that they have launched is Tide detergent powder (Procter and Gamble, 2012a).
8 pages (2000 words) Essay
While preparing for international expansion, it is critical to understand the overall political, economical, social, technological as well as legal and environmental aspects. It is rather important to have synergy in terms of vision and long term goals of the firm as well as host nation.
9 pages (2250 words) Essay
These are Process (the systematic procedure that services entail), physical environment (the environment it is conducted in) and people (the human resources associated with the service). Services are inseparable from the provider; hence, it is important to establish additional
3 pages (750 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email