Federal Express Canada Case Analysis

Federal Express Canada Case Analysis  Case Study example
High school
Case Study
Marketing
Pages 5 (1255 words)
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Federal Express Canada: Case Analysis (Add Student’s Name) (Add Tutor’s Name) (Add Date) Executive summary The case study entitled Federal Express (Canada) was written by Gordon H.G McDougall and Keith Dorken. The Federal Express is a multinational shipping company that transports millions of packages every day…

Introduction

Hence, the company must immediately respond to these issues in order to ensure long terms sustainability. Logistics computerization is one of the most recommendable policies for the FedEx to improve its logistics and customer service operations. The company has to raise additional finance. It also has to recruit more skilled employees to implement the planned changes. Finally, the FedEx should develop potentials systems to monitor the performance efficacy of the implemented changes. Background Federal Express or FedEx is a North American shipping company notable for its ‘fast response to customer requests and constant tracking of every shipment’ (McDougall & Dorken, 1998). The company (as cited in McDougall & Dorken, 1998), employs nearly 137,000 people worldwide (including 3,500 in Canada) and offers shipping services to 212 countries; and every night, FedEx planes carry approximately 2.9 million packages weighing a total of nearly 2 million pounds. The FedEx maintains 60 shipping facilities in Canada to meet Canadian shipping needs from coast to coast. The organization gives primary focus on Quality Management and Assurance and attained ISO 9000 for its operations worldwide. FedEx is the first service based company that has won the Malcolm Baldrige National Quality Award in the US. ...
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