Federal Express (Canada)

Federal Express (Canada) Case Study example
High school
Case Study
Marketing
Pages 5 (1255 words)
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Federal Express (Canada) Executive Summary The assignment briefly describes the organization of Desktop Innovations (DI) and its position in the market of Kitchener in Ontario. It also includes the problems or issues experienced by DI while transporting the software packages from Kitchener to Simpsonville of South Carolina in order to display its products in the trade show organized in the market of South Carolina…

Introduction

Table of Contents Executive Summary 2 Background 4 Statement of Problem(S) or Issue(S) 5 Situation Analysis 6 Analysis of Alternatives 8 Recommendations 9 Implementation or Action Plan 9 Reference 10 Appendices 11 Background Desktop Innovations (DI) is recognized as one of the renowned organizations operating in software sector, which enhanced at a rapid pace in this era of globalization and industrialization. The underlying cause of this fact is high level of incorporation of information technology (IT) and automation in every aspect of business operations. This has facilitated the organizations operating in this sector like DI to augment its productivity and profitability (McDougall & Dorken, n.d.). According to the evidences provided in the case scenario, it can be observed that to enhance the corporate image and brand loyalty, DI attempted to display its software products in the trade show organized in Charlotte in North Carolina. This might also facilitate DI to attract new array of customers, leading to amplification of its dominance over other competing corporations of the similar industry. ...
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