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Federal Express (Canada) - Case Study Example

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Federal Express (Canada) Executive Summary The assignment briefly describes the organization of Desktop Innovations (DI) and its position in the market of Kitchener in Ontario. It also includes the problems or issues experienced by DI while transporting the software packages from Kitchener to Simpsonville of South Carolina in order to display its products in the trade show organized in the market of South Carolina…
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Federal Express (Canada)
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Federal Express (Canada)

Table of Contents Executive Summary 2 Background 4 Statement of Problem(S) or Issue(S) 5 Situation Analysis 6 Analysis of Alternatives 8 Recommendations 9 Implementation or Action Plan 9 Reference 10 Appendices 11 Background Desktop Innovations (DI) is recognized as one of the renowned organizations operating in software sector, which enhanced at a rapid pace in this era of globalization and industrialization. The underlying cause of this fact is high level of incorporation of information technology (IT) and automation in every aspect of business operations. This has facilitated the organizations operating in this sector like DI to augment its productivity and profitability (McDougall & Dorken, n.d.). According to the evidences provided in the case scenario, it can be observed that to enhance the corporate image and brand loyalty, DI attempted to display its software products in the trade show organized in Charlotte in North Carolina. This might also facilitate DI to attract new array of customers, leading to amplification of its dominance over other competing corporations of the similar industry. For this reason, the office manager of DI desired to transport two different types of software packages from the head office of Kitchener, Ontario with the help of Federal Express (FedEx). Besides, due to loss of bill in the midpoint, the parcel of DI could not arrive at the stipulated location at exact time, resulting in varied types of intricacies. This resulted in initiation of investigations by the management of DI in order to realize the lost box from FedEx (McDougall & Dorken, n.d.). Statement of Problem(S) or Issue(S) DI is one of the reputed organizations of software segment, attempting to offer innovative products and /or services to its customers. The main attempt is to enhance the dependency and consistency of the customers, resulting in augmentation of its brand identity and portfolio among other competitors in the market. Besides, in order to retain the market share and distinctiveness, it is essential to attract new array of consumers. In order to do so, DI attempted to transport two diverse types of software packages to the markets of Simpsonville, South Carolina to be displayed in a trade show through a trader which would lead to amplification of its brand awareness and total sales, which is extremely essential in this era of competitiveness. Unfortunately, the loss of the invoice bill of one of the product packages by FedEx resulted in varied types of difficulties for the management of DI. This type of negligence by one of the world renowned logistic providers resulted in a critical situation for the dealer of DI. As a result of this negligence in the delivery system of FedEx, the dealer of DI became unable to display the products within the trade show in North Carolina. Due to which, it lost large number of prospective customers, ensuing decline of its brand image and revenue, which might prove extremely challenging in future period (McDougall & Dorken, n.d.). Situation Analysis In order to evaluate the competitive advantage of DI, it is extremely necessary to analyze its position in the market. It includes evaluation of both internal and external environments of DI, with the help of SWOT and Porter’ ... Read More
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Federal Express
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