global corporate marketing strategies - Essay Example

Only on StudentShare

Extract of sample
global corporate marketing strategies

RBS has taken this formidable step as many international banks are focusing on Chinese security market for growth. RBS’ is entering the Chinese banking sector with a vision to bring European, US and British companies to China, and allow the investors to gain access to equities and debt of the foreign companies (ICFAI. 2011).
China’s entry into World Trade Organization (WTO) in the year 2001 has raised the entry barrier of the overseas investors leading to a flow of investment in the securities and financial market of the country. The banks in China have to operate using the global operating standard in terms of accounting and corporate governance reforms. The large commercial banks like RBS need to follow an increased disclosure requirement in the auditing standard in order to be able to list in public. Recently, riots in China have created an unstable political condition. This has led to foreign companies becoming apprehensive about investing. However, strict measures have been adopted by Chinese Government to restore a safe environment for the investors in the country.
The Chinese economy which was reformed and was transformed into a market oriented one since 1978. This economic reform has helped in promoting an environment which has positively affected the individual initiatives and entrepreneurship. The economic condition of China has reduced poverty and has boosted the per capita income of the people to the highest level (Kuijs, 2012). In 2010 China was ranked as the country having second largest economy in the world. For the past 26 years the average economic growth has been sustained at the rate of 9.5% indicating the economy of the country is on rise (Davila, n.d.). The higher economic growth and the national income reflect the feasibility which RBS is seeking in the country for expansion. The country’s present banking industry is worth 14 thousand billion in assets. The following graphs show the GDP growth in China and how the ...
Download paper


It deals in consumer and corporate banking along with finance and insurance services throughout the U.K. and Ireland. It was founded in 1727 and is based in Edinburg, Scotland (Legalawarenesssoc,…
Author : miles31

Related Essays

Global Marketing
This research aims to evaluate and present globalization that has opened a plethora of opportunities for organizations and communities to trade across national and supranational boundaries. International marketing is the term coined for trade between the different international entities and is set to evolve into global marketing. Global marketing is an evolving concept with some similarities to international marketing in the advantages it provides in terms of marketing strategies, cost reductions, etc. However, it is also considered to be quite unlike international marketing in terms of the...
10 pages (2510 words) Essay
Marketing Strategies
It also highlights how Phil addresses the gaps that are present in products provided and customer expectations. Table of Content Executive Summary of the Marketing Plan 5 Company Introduction 5 Mission Statement 6 Branding 6 Pricing 8 Distribution Plan 10 Integrated Marketing Communication 11 Customer Satisfaction Plan 11 Marketing strategies 12 SWOT 13 Strength 14 Opportunity 14 Differentiation strategy 15 Be a leader of follower 15 Macro Environmental Issues 16 Significant Business Trends 16 Marketing Plan 17 Reference 21 Executive Summary of the Marketing Plan Phil has been planning to...
18 pages (4518 words) Personal Statement
Corporate Communications Strategies
Since corporate communication is continually evolving, it is imperative the corporate communication strategies used by organizations be up to date, strategic and effective in meeting an organization’s strategic objectives. This research paper investigates the corporate communication strategies employed by organizations that focus on enhancing organizational corporate strategies and goals, and further evaluates the corporate communication functions and channels that enhance such strategies in communicating with different stakeholders such as employees, shareholders, customers, suppliers,...
11 pages (2761 words) Research Paper
Marketing strategies
Implications of this change on marketing strategies, specifically, major shift from traditional ways of marketing and promotion to major usage of online social media like facebook, tweeter and other popular social networking sites will also be analysed in this paper. Therefore, this study includes a complete package of changing business environmental related issues and its effects and implications on marketing strategies. Introduction Continuous changes in various factors of macro business environment are the most important areas of global businesses. Business organizations keep in-depth focus...
12 pages (3012 words) Assignment
Marketing strategies
For marketing strategies to be effectively implemented there must be marketing objectives. These objectives shape the perception and approach to the market. The objectives are generated in regards to the requirements and goals set by the management team. Kotler & Armstrong points out that marketing objectives are set as goals that an organization tends to achieve in terms of acquiring a greater competitive advantage over other organizations (65). Marketing objectives are also used as measurement tools of the effectiveness of the strategies applied in the market. If a marketing strategy...
12 pages (3012 words) Essay
Marketing Strategies Essay
Therefore, it is very important that companies select and design marketing strategies that would benefit them. One should remember that marketing is not like mathematics, in which there are set formulae to derive results. However, goals are met on the basis of past experiences, and some trial and error. Marketing strategies are based on the principles of psychology and sociology and believes in one core value that customers come first; therefore, one needs to satisfy their needs. TYPES OF MARKETING STRATEGIES Marketing strategies are divided on the basis of the status of the organization in...
7 pages (1757 words) Essay
Corporate Responsibility and Marketing Strategies
Its marketing strategy is decent but there is room for improvement. Even so, its reputation has been hurt because of violation of not only its code of conduct but also other laws (Klein 2011). This has been detrimental, but Apple is trying its best to make right the situation.
3 pages (753 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!