Global brands reach in developing countries 23 2.10. Consumer goods global brands familiarity with local consumers 25 2.11. Leading global FMCGS in the developing countries 27 2.12. Consumers’ Perception of global brands in developing countries against local brands 27 2.13. Factors influence the purchasing behaviour of consumers 29 2.14. Summary 32 Chapter 3 33 3.0. METHODOLOGIES 33 3.1. Introduction: 33 3.2. Research Overview: 33 3.3. Research Philosophy: 34 3.4. Critical Approach: 35 3.5. Research Methods: 35 3.6. Research Strategy: 36 3.7. Research Design: 36 3.8. Data Collection Method: 36 3.9. Sampling Methods: 37 3.10. Justification of Research: 37 3.11. Reliability of Research: 37 3.12. Limitations: 37 3.13. Validity of Research: 38 3.14. Summary: 38 Chapter 4: 38 4.0. DATA ANALYSIS and interpretation: 39 4.1. Introduction: 39 4.2. Secondary Data and Analysis: 39 4.3. Primary Data and Analysis: 43 Chapter 5: 66 5.0. CONCLUSION 66 5.1. Summary of the Findings 66 5.2. Responses to the Research Questions 68 5.3. Recommendations 70 5.4. Recommendations for further researches 71 Appendix 73 Questionnaire 73 Consumers’ Perceptions of Global and Local Brands in Developing Countries within Consumers’ Goods Industry Chapter 1: 1.0. INTRODUCTION: 1.1. Overview: Today brand image has become more and more crucial in the success of the product. ...Show more
Contents Chapter 1: 4 1.0. INTRODUCTION: 4 1.1. Overview: 4 1.2. Background of the Study: 5 1.3. Rationale of the study: 8 1.4. Significance of the Study: 8 1.5. Problem Statement: 9 1.6. Research Questions: 9 1.7. Aims and Objectives of the Study: 10 1.8…
The automotive industry in Malaysia is an essential part of the Malaysian manufacturing sector. Its importance is depicted in the fact that this industry has been marked by the Malaysian government as the main industry which is expected to drive the country to the status of a developed nation by the year 2020 (Arshad et al, 2011).
The discussion commences with a statement of the goals of the research and the research techniques available for the research being undertaken. The research techniques used and the corresponding rationale are elucidated. Finally, the method of data analysis is explained, and a summary of the methodology ends the chapter.
This is carried out through the one-way analysis of variance (one-way ANOVA). The next portion then uses linear regression to ascertain which demographic variables significantly predict the ratings given made for each statement. These results are then analysed side by side with those yielded from past literature.
India is reckoned to be amongst the largest economies of the world because of the immense purchasing power of the people. The FMCG companies are aligning their supply chain to meet the market demand and serve according to the needs of the customers in the country.
Zou,D. Jin, L. (2010),"Exploiting the goldmine: a lifestyle analysis of affluent Chinese consumers", Journal of Consumer Marketing, Vol. 27 Iss: 7 pp. 615 – 628. Journal Article 26 Jap, W. 2010. Confucius Face Culture on Chinese Consumer Consumption Values toward Global Brands.
Management Science happens to be a scholarly journal which publishes research papers on topics related to management, information technology, innovation, entrepreneurship and organization. Consumer buying behaviour is positively associated with the Business administration and Management Science pathway.
A total of 124 million carats of rough diamonds, which is worth of $15 billion, were excavated (AWDC, 2013). According to the industry consulting organization, Bain & Company (2013), “those stones were worth $24 billion after moving through the chain of dealers, cutters and polishers, on their way to making diamond jewellery worth $71 billion at retail”.
As incomes have grown so has the capacity to spend; consumer purchasing power in China has grown. China is now expected to become the world’s largest economy by 2016 while living standards will continue to improve provided reforms are implemented (OECD, 2013).
This is because brands materialize global standards of living and mean differently to different cultural groups. However, if brands or marketers lack sensitivity to the complexity of cultural identity formation, the ideas and meanings conveyed by the brand can have detrimental effects on consumer self-evaluation and well-being (Kipnis et al, 2013).
Strong brands are those brands which are able to create successful and long lasting relationship with customers. In this era of globalisation, consumers’ perceptions seem to be changing. Global brands have become centre of attraction for many consumers and companies, as it provides extra value to both parties.
56 pages (14000 words)Dissertation
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