Consumers' Perceptions of Global and Local Brands in Developing Countries within Consumers' Goods Industry

Consumers
Masters
Dissertation
Marketing
Pages 60 (15060 words)
Download 0
Contents Chapter 1: 4 1.0. INTRODUCTION: 4 1.1. Overview: 4 1.2. Background of the Study: 5 1.3. Rationale of the study: 8 1.4. Significance of the Study: 8 1.5. Problem Statement: 9 1.6. Research Questions: 9 1.7. Aims and Objectives of the Study: 10 1.8…

Introduction

Global brands reach in developing countries 23 2.10. Consumer goods global brands familiarity with local consumers 25 2.11. Leading global FMCGS in the developing countries 27 2.12. Consumers’ Perception of global brands in developing countries against local brands 27 2.13. Factors influence the purchasing behaviour of consumers 29 2.14. Summary 32 Chapter 3 33 3.0. METHODOLOGIES 33 3.1. Introduction: 33 3.2. Research Overview: 33 3.3. Research Philosophy: 34 3.4. Critical Approach: 35 3.5. Research Methods: 35 3.6. Research Strategy: 36 3.7. Research Design: 36 3.8. Data Collection Method: 36 3.9. Sampling Methods: 37 3.10. Justification of Research: 37 3.11. Reliability of Research: 37 3.12. Limitations: 37 3.13. Validity of Research: 38 3.14. Summary: 38 Chapter 4: 38 4.0. DATA ANALYSIS and interpretation: 39 4.1. Introduction: 39 4.2. Secondary Data and Analysis: 39 4.3. Primary Data and Analysis: 43 Chapter 5: 66 5.0. CONCLUSION 66 5.1. Summary of the Findings 66 5.2. Responses to the Research Questions 68 5.3. Recommendations 70 5.4. Recommendations for further researches 71 Appendix 73 Questionnaire 73 Consumers’ Perceptions of Global and Local Brands in Developing Countries within Consumers’ Goods Industry Chapter 1: 1.0. INTRODUCTION: 1.1. Overview: Today brand image has become more and more crucial in the success of the product. ...
Download paper
Not exactly what you need?

Related papers

The confidence of Saudi Consumers in the credibility of seasonal sales of international brands
The current paper focuses on the examination of the perceptions of Saudi consumers on international brands. Particular emphasis is given on the confidence of Saudi Consumers in the credibility of seasonal sales of international clothing brands. The literature published in regard to this subject is critically analyzed aiming to identify the views of Saudi consumers on the seasonal sales developed…
Customer attitude towards change in brands' ownership in the automotive industry and how it affects car purchase intentions.
Due to the increasing alarming studies about the possible harmful impacts of these, family brands’ extensions, the marketers’ attention has been captured by some recent new approaches. One such approach is the alliances of brands, which this paper seeks to examine in the automobile industry. In the present competitive world, brand alliances are often chosen as strategic options, which assume a…
The confidence of Saudi Consumers in the credibility of seasonal sales of international brands
The current paper focuses on the examination of the perceptions of Saudi consumers on international brands. Particular emphasis is given on the confidence of Saudi Consumers in the credibility of seasonal sales of international clothing brands. The literature published in regard to this subject is critically analyzed aiming to identify the views of Saudi consumers on the seasonal sales developed…
An investigation into Chinese consumers' reasons for purchasing luxury brands in the UK
The Journal of International Management Studies, Volume 5, Number 1, April, 2010. P 189 27 LeCompte, MD and  Schensul, JJ. 2010. Designing & Conducting Ethnographic Research: An Introduction: Volume 1 of Ethnographer's Toolkit, Second Edition Series. Rowman Altamira, Edition 2 27 Lu, PX. 2011. Confucianism and Conspicuousness. Elite China: Luxury Consumer Behavior in China. John Wiley & Sons.…
'Going global, acting local - communicating global brands to global markets'.
For instance the issues related to the differences in the cultural, political, social and economical factors. This report highlights on the Global, Local and Glocal Strategies followed by various brands. Global, Local and Glocal Strategies The theory of standardization for the marketing activities works on a marketing level but is often seen to lack richness of details that is needed to act at a…
The influence of Corporate Social Responsibility (CSR) on Taiwanese Consumers' Purchase Intention and Brand Image in the Diamo
They also reported that compared to 2010, the global diamond sales significantly increased by 18% to $71 billion, close to the 2007 peak of $73 billion before the crisis. IDEX (2013) and Tacy LTD (2013) indicated that the majority of growth contributed to the mounting demand from Chinese and Indian markets. De Beers, which is reviewed in this proposal as an example of the world’s leading diamond…
compare the attitudes of Chinese students to two different brands: NIKE and PEAK
Therefore the developmental strategies of Nike and Peak could be entirely different in China. Nike would probably give more emphasize to develop their own core competence whereas Peak might increase the market share through the copying of Nike’s marketing and brand building strategies. Since these two brands are extremely successful in China, it would be interesting to know their directions of…