Got a tricky question? Receive an answer from students like you! Try us!

Marketing segmentation and branding - Essay Example

Only on StudentShare
Undergraduate
Author : luigidare
Essay
Marketing
Pages 10 (2510 words)

Summary

The paper focuses on presenting a report based on two sets. The first set focuses on discussing the concepts of market segmentation in respect of three case studies. It also discusses the concept of different product and service offerings by different supplier groups along the supply chain domain…

Extract of sample
Marketing segmentation and branding

The second set however focuses more on the concept of branding. It tends to evaluate and compare the use of the concept of branding in respect of four other cases other than those discussed in the previous section. Thus the report in question analyses the marketing theories and concepts and draws practical insights from different cases relating to such concepts. Contents Part 1 The entire market for a product or service of a company is segmented on the basis of customers that reflect the same type of needs and attributes in regards to certain product or service offerings. Such sub-divisions rendered in regards to the consumer groups helps the marketer to strategise the level of product and service offerings and also decide on separate marketing mixes to help attract the mindsets of the different consumer profiles to the product or service offerings. The importance of dividing the total market into a number of segments arises from the fact that it helps the marketers to increase the level of focus on these segments and tailor make the product and service offerings to meet the specific demands of the consumer groups concerned. Further the market segments formed in order to fulfil the targets of the marketer must firstly be considerably large enough to reflect the impact of the different marketing mixes used by marketers. Further each of the different consumer segments must be as such as would be distinctly identifiable from the other consumer segments. ...
Download paper
Not exactly what you need?

Related Essays

Nokia company
It is evidently clear from the discussion that the origin of Nokia, the leading cell phone manufacturer, traces back to 1865 with the commencement of a project relating to forestry business by Fredrick Idestam who was a mining engineer in Finland. Finnish Rubber Works Ltd was set up in 1898 and the Finnish Cable Works commenced its functions in the year 1912. Slowly, the possession of the two companies along with Nokia started to change hands with few other owners. And then at last in the year 1967, these three mentioned companies were brought together which gave rise to the company called…
13 pages (3263 words)
Case Analysis Report
Since then the company has grown in leaps and bounds to establish itself as a leader in the industry with a formidable presence in 28 nations with about 9884 retail stores in various formats. The company registered sales of 405 billion US dollars in the year 2010 with approximately 2.1 million employees around the globe. The company’s formidable brand image can be traced from the fact that it has been constantly rated as among the top brands by leading agencies like Forbes and fortune. The company is also listed on the bourses of the New York Stock Exchange where its stocks are actively…
7 pages (1757 words)
Entrepreneur Marketing: Vickers A Case Study Analysis
First, she wondered whether to remain at UBUBU.com and facilitate the redirection effort. Secondly, she was unsure whether to give a notice, remain at UBUBU until sometimes February 2001, and possibly leave to spent time in Australia before her anticipated wedding or simply search for another job after her come back perhaps with Independent Means Inc. Her other option was either leave UBUBU as soon as possible and start working at IMI for free until she comes back after her wedding for full time pay (Machado & Cassim, 2004). This paper seeks to analyze each of the three options that…
3 pages (753 words)
Case study on Zara
Zara is one of the leading global fast-fashion brands. The organization has implemented both cost leadership and differentiation strategy as their business level strategy. They have effectively implemented vertical integration strategy in their supply chain network. Though Zara is one of the renowned and popular global brands, the organization may face several difficulties through their centralized manufacturing strategy. Their business model is cost-effective and they have set up business goals and objectives effectively basis on the model. It is feasible that the execution of determined…
18 pages (4518 words)
Case Study Based Report
Samsung electronics was a brand that was known for producing cheap products. It used to make black and white television and calculators from the year 1969 to 1990. But then things started to change. Samsung unveiled a new strategy called “new management” which was a top to bottom strategy for the whole company. In the year 2009, Samsung reached a revenue of $117 billion with profit of $8.3 billion. Inter-brand selected Samsung as the fastest growing brand for a time span of more than five years. Samsung electronics became one of the leading producers of semiconductors. Samsung became one…
10 pages (2510 words)
A Skoda Case Study Analysis
Contents Contents 3 Introduction Skoda automobile company started its operations in 1925 after a lengthened period of producing customized bicycles for the founders, Laurin and Klement who were cyclists. The company based in Czech Republic advanced gradually in producing bicycles and cars for the Czech market. The profits accumulated during the initial stages of stages served as propellants since the management adapted them for capital in its advent to globalization. Skoda automobile engaged in the production of cars for the European market despite the presence of competitive rivalry from the…
8 pages (2008 words)
Case Study Report
According to the latest figures unemployment is down to 7.4 percent. In 2008, the global financial crisis led UK into the deepest and longest recession ever in their history. But the good news is that the consumer spending is rising because of cheap and easy credit. The GDP of the country which is the main economic growth indicator rose by 0.8 percent in Q3 2013. This shows that the country is slowly recovering (Henry, 2008, p. 217). Social forces The changes in social and cultural factors have a profound effect on the fashion industry. The shopping habits in UK are beginning to evolve because…
7 pages (1757 words)