Eventually, the firm will not be in a position to enact and implement its service delivery process due to the little proceeds. Therefore, formulation of an advertisement ought to possess the right characteristics and emotional effects to woo the right target market to purchase the products or service.
Airplanes advertisements are established with one core goal of wooing people to travel to the suggested destinations. It targets those clients with a lot of money and need to spend it through adventure and travelling. Such advertisements focus on playing on the victim’s emotions, the intrinsic desire to travel in new places, the ambitious desire to exploit new areas and beautiful environments. The Gol Airlines has an outstanding advertisement. It utilizes two kids, unleashing out the childhood urge of fulfilling our desires.
In the advertisement, the target market is the rich and affluent who likes exploiting different environments and beauty the nature offers. These are the people with a lot of money and may not have any other way to use it other than to travel and exploit the environment. It unleashes out nostalgic memoirs in their mind, reminding them that during their childhood they had the dreams of travelling. It is now the moment that their dreams are being fulfilled, and they ought to make haste and boards the airplanes. The source of the advertisement is in the social media, where most people do visit to socialize and interact during their free time.
The Gor airlines advertisement aims to fulfil a number of objectives to the target clients. It does possess the basic features of an ideal advertisement. It plays the informative role of creating awareness to the people about the existence of the services from the firm. It also does persuade them to purchase their services through alteration of their emotions, to remind them of their childhood days. Therefore, it creates its position in the airlines advertising through