The Importance of Sales and Marketing - Assignment Example

There are some visible factors that work as an obstacle in the way of success, some of the odd factors are negligence, non-attentive attitude, different perceptions, and lack of unity among the people of these two departments. Most of the time these people forget to focus on the basics of their jobs, they neglect the fact that at the end of the day they all are working for the same company and have one major responsibility to enhance and promote the brand as much as possible for the success.

The salespeople and marketers often disapprove of each other’s ideas and show less unity regarding the sales process and marketing of the product and so this leads to further frustrations. It is necessary for both the salespeople and marketers to work in collaboration with each other without disrespecting the ideas and values of others. A combination of sales and marketing can lead up to the stairs of success by overlooking the major concerns of budget.

The story changes with a positive turn once all the salespeople and marketers are on the same team, working together will help them in solving different budget or product-related issues. They can work heads on what type of customers do they have, what are their preferences and interests and how those needs and demands can be satisfied by agreeing upon one successful strategy and a budget plan made with the consensus of both the salespeople and the marketers. This exercise will help them in maintaining a healthy relationship with each other and also help in avoiding the fights and disapprovals over the available funds of the company.

Before implementing any of the product plans it is essential to do proper research, on both in-house and field levels. The best can be done through customer surveys and by doing market segmentation. Getting a whole of information about your competitors is also important, the right knowledge about the competitors and their ideas can give you an edge while making your own strategies. The analysis of these three factors can help the sales and marketing department in getting a clear view of the confusing process and help in making better strategies for the future. The marketers can help and support the salespeople by proving them leads after analyzing the researched data and so on the salespeople can better analyze the ongoing conditions on the ground and then can better implement on the given leads.

Another factor that creates fights, grudges, and frustrations among the employees is taking credit on their own. Each department strives to get credit for its success. The point is not to suppress other departments of the company but to collectively celebrate the success. The ultimate goal is to satisfy the needs of the customers. It is unprofessional to develop grudges just because someone else took the credit. Marketers work on attracting and identifying potential customers whereas the sales people hit the market of potential customers in real.

The different point of views of marketers and salespeople exists. Marketers believe that salespeople focus more on individual customer needs whereas neglecting the overall demand and needs of society. On the other hand, salespeople think that marketers do not know the reality of the marketplace and what is actually going on in the market because they work from their offices, and eventually they don’t communicate with the customers directly.

The disconnection between sales and marketing occurs because of less communication. To better perform the job roles it is important to work on communication strategies. Marketing and sales need proper incentives to align the strategies and thought processes of both departments. (Tech Brief, 2011, pg 2)

The marketers and salespeople should have an idea of the following terms and areas in order to successfully reach the potential customers and achieve the defined and desired goals of the company.