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Strategic Marketing - The Drucker Assignment - Essay Example

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Strategic Marketing - The Drucker Assignment

The three components have been brought together so that a managerial environment can be created (Drucker, 2001). The three components can be considered to be the main theme of the book. Peter Drucker was highly interested in the role played by the people in the organizations. His book “The Essential Drucker” deals with various management topics. The book comprises a selection of pieces from Drucker’s many books in a period of sixty years (Drucker, 2001). The Most Enlightening Chapter Topic The most enlightening topic for me is 'know your strengths and values'. This chapter topic has been chosen from the second chapter named “The individual”. This chapter teaches an individual about identification of the person’s strengths as well as values. By recognizing the strengths and the values, the person is capable of knowing where he/she belongs. According to Peter Drucker, people need to be flexible and thus stay mentally alive so that they can expand themselves in dimensions where they are capable of making the greatest involvement and where their productivity tends to be higher (Drucker, 2001). The people need to learn how and why they need to alter their occupation. Comprehension of the strengths and the values enables the person to seek out where the person belongs. The person will be capable of finding a place to work where he/she will be able to take the greatest advantage of the strengths, without getting into a conflict with his/her values (Drucker, 2001). Reason behind the Choice of the Chapter Topic The chapter is of greater significance for the people searching for jobs. Drucker mentions the fact that people in the workforce need to manage themselves. The people need to position themselves in a way so that they can make a significant contribution. This concept is related to the notion of motivation (Drucker, 2001). The chapter reveals the fact that for the purpose of managing himself/herself a person must be motivated to learn and to improve. It mentions that be it internal motivation or external motivation the person needs to be aware of his/her strengths and weaknesses. It has further been mentioned that instead of altering oneself, it is quite significant to train to enhance the way the person performs. Once the person knows himself/herself inherently, it is vital to focus upon the duties that fit his/her strong attributes and he/she must not choose the one that does not compliment him/her (Drucker, 2001). . The chapter has been of significance as it places greater emphasis upon the motivational aspects which are considered to be factors leading to success. Most of the people are of the view that they are well aware of their strengths. However, many a times they are found to be wrong in their judgment and are only aware of what they are good at. It becomes quite difficult for the individual to build performances based upon their weaknesses (Drucker, 2001). Drucker had introduced feedback analysis where a person pens down his/her decisions, whenever he/she makes a key action and what is expected from that decision. Peter Drucker states that the result obtained after a year tends to be quite impressive. The feedback analysis identifies numerous actions that can be taken in order to improve the individual performances. It states that it is vital to concentrate upon the strengths (Drucker, 2001). A ...Show more


Strategic Marketing - The Drucker Assignment Introduction Peter Ferdinand Drucker is regarded as one of the most influential management thinkers of the present era. He had a successful career as management consultant in the companies of repute like GE, Coca-Cola and CitiCorp among others and also had authored various journal papers and books…
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Strategic Marketing - The Drucker Assignment essay example
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