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Aqualisa Quartz: Simply a Better Shower - Case Study Example

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Masters
Case Study
Marketing
Pages 5 (1255 words)

Summary

Why do customers and plumbers apparently not recognize the benefits of the Quartz? The launching of the premium brand, Quartz, did not bring about much success for the company Aqualisa which was a UK based shower manufacturing company, known for reliability, quality and innovation…

Extract of sample
Aqualisa Quartz: Simply a Better Shower

The launching stage of the product brought with itself a lot of excitement and anticipation but although there were thousand showers distributed to the other channels, these were able to sell about eight showers in total. The reason behind the poor sales was firstly, the plumbers did not welcome innovation of any in the field of electronics since they are late adopters and do not welcome the new technology at first. It takes time for the plumbers to adopt new technology of any sort at any stage; therefore they did not spread the word of mouth that the electronic showers were useful and they even stopped the customers from purchasing these showers at the same time. On other hand, Aqualisa’s Quartz was placed as a premium product which was penetrating in to the market and the product was priced at premium rates and the product which was already penetrating in to the market priced at high prices barred the product from a better market penetration. ...
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