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Canadian Blood Services Analysis - Research Paper Example

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Ph.D.
Research Paper
Marketing
Pages 4 (1004 words)

Summary

Canadian Blood Service Case Analysis Institution Date Memo Canadian Blood Services Case Analysis Date: To: From: Subject: Draft Marketing Plan for Canadian Blood Services Following your concern and request, the following is a draft strategy aimed at increasing donor numbers as well as repeat donations with the ultimate objective of increasing your blood supply…

Extract of sample
Canadian Blood Services Analysis

Introduction It has been the wish of Canadian Blood Services to continue saving lives through supplying adequate blood. Nonetheless, it is quite obvious that the blood supply is barely enough to meet the increasing demand resulting from the ageing population as well as increased number of emergencies and elective surgeries. As a result, this has called for development of efficient and effective strategies aimed at increasing blood supply through increased donors as well as repeat donations. This memo contains SWOT analysis and strategies that can be used to attain increased blood supply are outlined. Discussion Objectives of Canadian Blood Services Canadian Blood Services is an organization that attempts to motivate people to donate blood. The organization’s main objective is to increase the number of donors to approximately 400,000 and donor retention statistics in order to meet the challenges of increasing blood demand. Increasing blood demand is associated with ageing population, increased emergencies and elective surgeries, and the need to reduce waiting time. Attaining this objective however, requires effective motivational strategies. ...
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