Tata Motors Company Analysis

Tata Motors Company Analysis Essay example
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Marketing
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Company Analysis Table of Contents Best value discipline, generic strategy, and grand strategy for Tata Motors 3 Strategies recommended 4 Reference 6 Best value discipline, generic strategy, and grand strategy for Tata Motors The value chain analysis of Tata Motors reveals the best possible strategy undertaken by the company…

Introduction

The competitive advantage of the firm includes the implementation of a world class CRM solution, and dealer management (DMS) used across 2,500 numbers of channel partners. Additionally, the supplier self-service initiatives along with the design collaboration solutions have been expanded to additional number of 550 vendors in the year 2011. At the organizational level the company has successfully implemented the third party logistics. The logistics has been immensely successful in bringing down transportation costs and time and efficiency of delivery of consignments. The control over the company’s inventories has also been greatly enhanced. It has reduced fuel costs and the related emissions. The critical and most important aspect of the company’s green supply chain has been to attain transportation disclosures from all its vendors on hazardous material components in each of the parts that they supply. It is essential that the amounts of heavy materials present needs to the disclosed and are procured only when they meet the material criteria strictly (Tata Motors, 2011, p.21). In the year 2011, the contract workforce was engaged totaled a number of 35.53 million man hours in its plants. ...
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