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Tata Motors Company Analysis - Essay Example

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Tata Motors Company Analysis

The competitive advantage of the firm includes the implementation of a world class CRM solution, and dealer management (DMS) used across 2,500 numbers of channel partners. Additionally, the supplier self-service initiatives along with the design collaboration solutions have been expanded to additional number of 550 vendors in the year 2011. At the organizational level the company has successfully implemented the third party logistics. The logistics has been immensely successful in bringing down transportation costs and time and efficiency of delivery of consignments. The control over the company’s inventories has also been greatly enhanced. It has reduced fuel costs and the related emissions. The critical and most important aspect of the company’s green supply chain has been to attain transportation disclosures from all its vendors on hazardous material components in each of the parts that they supply. It is essential that the amounts of heavy materials present needs to the disclosed and are procured only when they meet the material criteria strictly (Tata Motors, 2011, p.21). In the year 2011, the contract workforce was engaged totaled a number of 35.53 million man hours in its plants. Tata Motors prohibits the deployment of forced and child labor in all its sites and its security personnel are thoroughly trained towards maintaining strict vigil on the under aged workers entering into the company premises. Under the initiative of the supplier’s performance enhancement policy, the company conducted regular vendor council meetings for creating a system which evaluates and enhances suppliers’ performance. Tata Motors went into a strategic alliance with the Fiat Group in order to assess the feasibility of cooperation in the market for commercial vehicles. A number of developments were realized in the domain of engineering, sourcing, marketing and distribution of components and aggregates (Tata Motors-a, 2007). The company continues to strengthen its corporate governance practices with the implementation of specific practices and methods. The (TBEM) or the Tata Business Excellence Model drives excellent business performance and track the progress of the company along its long term strategic objectives. The Board of Directors and also its committee provides guidance of leadership to the company’s management team and subsequently directs, controls and supervises the performance of the company at large (Tata Motors, 2011, p.16). Strategies recommended It is recommended that the company tries to expand its international businesses. The recent financial meltdown across the globe has recovered to a substantial extent and has provided with various business opportunities for the company. The company has successfully enhanced and improved its technology standards and practices which has brought it close to international standards. With the company increasing and raising its level to the world class automotive manufacturers, the prospects for increasing revenues outside India is also large. Presently the company’s international or foreign business accounts for 18.4% of the company’s revenues and it still has capacity to increase the same through its foreign operations. It is recommended that the company must try to double or treble its international operations in the recent ...Show more

Summary

Company Analysis Table of Contents Best value discipline, generic strategy, and grand strategy for Tata Motors 3 Strategies recommended 4 Reference 6 Best value discipline, generic strategy, and grand strategy for Tata Motors The value chain analysis of Tata Motors reveals the best possible strategy undertaken by the company…
Author : marietta75
Tata Motors Company Analysis essay example
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