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Case Study Anylsis - Essay Example

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Undergraduate
Author : delphine05
Essay
Marketing
Pages 10 (2510 words)

Summary

Case Study Analysis Table of Content Bravo’s Burberry takes over 4 Answer 1. 4 Strengths: 4 Weakness: 4 Answer 2. 4 Answer 4. 5 Answer 5. 6 Answer 6. 6 Answer 7. 7 Ocean Park takes over Hong Kong Disneyland 7 Answer 1. 7 Answer 2. 8 Answer 3. 9 Answer 4…

Extract of sample
Case Study Anylsis

Strengths: Burberry had strong and effective management team. Effective licensing growth of the company delivered huge incremental return on its capital investment. The brand had been offering heritage product to its premium customers. The company was very flexible in terms of product sourcing. And it had cost effective exposure of lower transactional. Weakness: Limited vertical integration minimised the manufacturing margin and value. Low influence in Japanese upside Its Brand extension in apparel segment has increased high risk in fashion industry. Answer 2. Burberry had the market position in between top brands like Giorgio Armani and Polo Ralph Lauren in apparel and between Gucci and coach in accessories. The decision of Bravo to reposition the brand is to get the attraction of the younger customers towards the brand while getting Burberry’s customer base. The goal was to become top brand in the luxury greats. Bravo did not want to cutting edge the classical fashion trend of Burberry but it aimed to be popular in the new generation by reengineering the brand position in the market. Answer 3. Bravo and the effective team decided to reduce the dated product designed which created a huge unsold stock. It hired new efficient team for redesigning the product according to the trend of young generation and their choices so that the brand will be popular to this demographic segment of market. ...
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