Company Analysis: Apple

Company Analysis: Apple Research Paper example
Undergraduate
Research Paper
Marketing
Pages 5 (1255 words)
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Company Analysis Author Institution Company Analysis (Apple) Apple designs, produces and markets movable digital music players, mobile communication and media gadgets, and personal computers. Apple also sells an assortment of correlated software, networking solutions, services, peripherals, and third party digital content and applications (Apple, 2012)…

Introduction

Apple has a sturdy international presence; Apple operates over three hundred stores in eleven nations and has online stores where its highly diversified products are traded (Abraham, 2012). According to Martin (2010), Apple has the strongest brands in the global industry of the information and communication technology. These brands consist of the iPod, iPad, iPhone, and Macintosh line of computers among others. Apple has a sturdy client base largely in the North America; Apple clients are extremely devoted to the Corporation and its brands. Apple has an outstandingly sturdy financial condition; it has experienced expansion in earnings over the years. In 2010, Apple was the fourth international leading mobile dealer, positioned after Nokia, Samsung, and LG Electronics. Weaknesses are features of a firm, which are detrimental to realize an objective. Apple is facing condemnation for its employment, commerce and ecological practices (Hill & Jones, 2012). Apple products are comparatively costly as compared to products of its rivals. It is claimed that the Apple iPod Nano may have flawed screen and batteries; this has damaged the image of this brand and other Apple brands. Apple expenditures on distribution and investment in research and progress tend to be more than those of competitors such as Dell (Hill & Jones, 2012). ...
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