Company Analysis Author Institution Company Analysis (Apple) Apple designs, produces and markets movable digital music players, mobile communication and media gadgets, and personal computers. Apple also sells an assortment of correlated software, networking solutions, services, peripherals, and third party digital content and applications (Apple, 2012)…
Apple has a sturdy international presence; Apple operates over three hundred stores in eleven nations and has online stores where its highly diversified products are traded (Abraham, 2012). According to Martin (2010), Apple has the strongest brands in the global industry of the information and communication technology. These brands consist of the iPod, iPad, iPhone, and Macintosh line of computers among others. Apple has a sturdy client base largely in the North America; Apple clients are extremely devoted to the Corporation and its brands. Apple has an outstandingly sturdy financial condition; it has experienced expansion in earnings over the years. In 2010, Apple was the fourth international leading mobile dealer, positioned after Nokia, Samsung, and LG Electronics. Weaknesses are features of a firm, which are detrimental to realize an objective. Apple is facing condemnation for its employment, commerce and ecological practices (Hill & Jones, 2012). Apple products are comparatively costly as compared to products of its rivals. It is claimed that the Apple iPod Nano may have flawed screen and batteries; this has damaged the image of this brand and other Apple brands. Apple expenditures on distribution and investment in research and progress tend to be more than those of competitors such as Dell (Hill & Jones, 2012). ...
Apple operates in a hastily changing business; innovation is the solitary way to sustain its competitive advantage and stay in business. Consumers’ preferences alter repeatedly and consequently. Thus, being victorious in this business requires Apple to remain client oriented in the development of brands (Williams, 2010). According to Williams (2010), threats are exterior circumstances, which may impair the objectives. Technological progression obsoletes the manufacturing plants and brands of the corporation. Apple faces a powerful competition, which makes it intricate to uphold the marketplace share. IBM and Dell are amid the sturdy rivals of Apple. The industry is experiencing hostile pricing; there is a price battle among corporations in the industry. Unpredictability of emergent countries currencies generates a trouble for Apple’s commerce in these states. Apple is facing an array of troubles in emergent nations comprising of political shakiness, tariffs and state regulations among others. Apple’s Performance Apple is a market leader in the area of its business and has an ample collection of services and products. The impressive growth of Apple has been ascribed to investment in new software and hardware products and the enhancement of the existing products (Bach, 2007). Apple has also ventured into new markets and improved the existing markets; this has enabled the luring new customers and bringing the best user experience to its clients. High demand of Apple services and products and market expansion has contributed to growth of its net sales (Platt, 2010). In the fiscal year ended September 24, 2011, the Apple net earnings increased from $14,013 millions in 2010 to $25,922 millions in 2011. Net sales of the Corporation ...
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The organization is also using alterative energy to power some of their facilities. The prestigious magazine Newsweek ranked Apple #50 among green companies in America. Article 2: What the sustainability movement can learn from Apple URL: http://www.guardian.co.uk/sustainable-business/blog/sustainability-marketing-behaviour-change-lessons-apple This article talks about different sustainability topics associated with Apple computers.
The company designs the best computers in the world with iLife and iWork. It also leads the digital music revolution with its iTunes and iPods online stores. The company reinvented the mobile phones with its invention of App store and iPhone and has introduced magical iPad which is defining the future of the computing devices and mobile media (Apple Inc., 2011).
Around the world, the brand name of apple carries an assurance of quality and competence among all the products that they distribute in the market. (Amelio, 1999, 45) For this reason, it could be realized that apple computers indeed has been able to make a great name within the industry that they are joined with.
This research begins with the statement that Apple Inc. designs manufacture and markets personal computers and associated software products, computing, peripherals and communications solutions. Initially, the company was called Apple Computers Inc. The company diversified its products to offer portable music players and phones, for instance, iPods, iMacs, MacBooks, iPhones, and iPads.
Under the influential leadership of Steve Jobs, Steve Wozniak and Ronald Wayne, the company has experienced many ups and downs in its operations, since its inception in the year 1976 until today. In due course of time, Apple has gained the
The firm was incorporated in the year 1977. From then it has grown and acquired many firms including Locationary Inc, Hopstop Inc, Algo trim AB, PrimeSense Ltd., Topsy Labs Inc, Burstly Inc, Novauris Technologies Ltd
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