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Fashion marketing - target customer- stravarious brand research - Essay Example

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Fashion marketing - target customer- stravarious brand research

The essay "Fashion marketing - target customer- stravarious brand research" discovers the marketing of Stradivarius brand. With this concern, the essay intends to research the current retail environment as well as market competition prevailing in the UK business and also the campaign surrounding the launch of Stradivarius. Apart from this, an evaluation of the scale of the launch of the brand, assessment of how the brand will attract the existing along with new customers of Inditex and ideas about generating greater awareness about the brand, will also be highlighted in the essay. Thus, based on this research, a pre-framed questionnaire will be compiled, which will help in building a complete picture of the customers and their expectations in the market sector of retailing. It is quite essential to evaluate the current retail environment prevailing in the business markets of the UK, as Inditex is planning to launch its another globally renowned brand Stradivarius in this region. According to the report published by Crown (n.d.), it can be apparently observed that the current retail environment prevailing in the UK largely contributes in developing the economy of the nation through employing huge figure of skilled workforce and generating approximately £17.5 billion taxes among others. The report also highlighted the fact that the retail sector of the UK is viewed to be a foremost leader in the arena of innovation. The international retail brands operating in the business markets of the UK. ...Show more


The researcher of this essay explores the marketing of Stradivarius brand. Inditex is regarded as one of the biggest fashion retailers throughout the globe, which operates in excess of 6,390 stores employing huge figure of workforce. The company was founded in the year 1963…
Author : qoconner
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