Don Martin Limited Marketing Analysis - Case Study Example

Extract of sample
Don Martin Limited Marketing Analysis

The business has attempted several strategies to increase its profits, including increasing the prices of its products, increasing production lines, and promoting the business through newspapers and radio. Due to these pitfalls, marketing strategy is exceptionally paramount for the success of the business (Pearce and Hardy 379). Most of the customers in this business are low income earners. They also live within the business jurisdiction. Due to their limited income, these customers require low priced products. To attract more customers from the area, Don Martin limited has decided to open credit account to its customers. Despite offering credit to customers, the business has continued to lose them due to poor services and high cost of its products. Frequent increases in price to maximize profit have, therefore, discouraged customers from shopping in Don Martin limited. To attract more customers and compete effectively in the market, the business should consider reducing the cost of its products. The demographic size in the business location is high. The business is located along the thoroughfare street right in the middle of the city blue-collar district (Michael and Kenneth 379). The business potential customers are blue-collar workers who constitute both middle and lower class males and females. ...Show more


Don Martin Limited Marketing Analysis Don Martin Limited was started 23 years ago as an auto supplies company. In the last few years, the business has faced various shortfalls. Owing to a tremendous flight of customers, the business has been losing money instead of making profit…
Author : robinkling
Save Your Time for More Important Things
Let us write or edit the case study on your topic
"Don Martin Limited Marketing Analysis"
with a personal 20% discount.
Grab the best paper

Related Essays

Challenges of Internet Marketing and Customer Empowerment
Changes in marketing are now based on global representations that are taking place outside of normal activities. The marketing is based on associations with not only basic needs for brick and mortar businesses but have expanded to technology and the use of the Internet for marketing.
17 pages (4250 words) Essay
Marketing Strategy Plan: Christmas 2011 R. Twining and Company Limited
This marketing strategy plan is launched to designed an effective approach for Hull, UK market to increase the market share and profitability of Twinings, a renowned and reliable tea brand. The plan will investigate the current standing of the company in UK an especially in Hull.
13 pages (3250 words) Essay
Marketing analysis
A novel idea may be able to generate significant revenue over the short term but the long term growth and sales are only possible when the customer perceptions are successfully shifted positively in a firm’s favor by using the correct marketing mix of: product, price, place and promotion.
12 pages (3000 words) Essay
Marketing planning consultancy report for NLV Solutions Limited
Vend-O-Matic provides an array of products ranging from candy and snacks to beverages and non-food offerings. Current economic conditions in the UK market conflict being able to grab more market attention for this brand, creating a need to reposition the business model under a premiumisation model to provide consumers with notions of exclusivity and quality.
14 pages (3500 words) Essay
Marketing analysis
It is therefore a process that helps the managerial staff of a company to gather information regarding its performance in order to have updates on how and when to make changes in production and distribution processes. Market analysis is also referred to as a documented examination of a market to provide information on a company’s planning activities.
6 pages (1500 words) Essay
Tillies - Marketing Plan
Goals CEO's Goals: Determine the optimal number of employees and payroll for executives Devote at least 30% of the budget to marketing activities Marketing Goals: Achieve $35,000 in sales four months after opening by offering up to15 services per day Have a customer return rate of up to 85% by the end of the first year Expand the number of services offered to 45 by the end of the first year Provide services that are customized as per the client’s requirements Strategic Goals: Establish as a high-end, profitable beach business for top quality, customized spa facilities in Virginia Tactical Goals: Establish exclusive contract with travel agents to attract tourists Provide exclusive membershi
8 pages (2000 words) Term Paper
Fashion Marketing -Marks and Spencer
The essay analyzes marketing in fashion. The Zara fashion company defines the global market environment in accordance to the marketing variables of psychographic, demographic, behavioral, and the demographic factors. ). Further, the company establishes on the essence of technology in compromising the negative forces.
4 pages (1000 words) Essay
Case 5.3
Customers are not satisfied with the services offered by the employees in the business. This shortfall has significantly reduced the income rate in the business. The business has attempted several strategies to
7 pages (1750 words) Case Study
Take-Home Exam "final exam" DIRECT MARKETING
The main objective of the paper is to identify how direct media marketing has helped strengthen the campaign. Direct marketing refers to the process by which customer can communicate instantly with non-profitable organizations and businesses
8 pages (2000 words) Term Paper
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email