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Don Martin Limited Marketing Analysis - Case Study Example

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Don Martin Limited Marketing Analysis

The business has attempted several strategies to increase its profits, including increasing the prices of its products, increasing production lines, and promoting the business through newspapers and radio. Due to these pitfalls, marketing strategy is exceptionally paramount for the success of the business (Pearce and Hardy 379). Most of the customers in this business are low income earners. They also live within the business jurisdiction. Due to their limited income, these customers require low priced products. To attract more customers from the area, Don Martin limited has decided to open credit account to its customers. Despite offering credit to customers, the business has continued to lose them due to poor services and high cost of its products. Frequent increases in price to maximize profit have, therefore, discouraged customers from shopping in Don Martin limited. To attract more customers and compete effectively in the market, the business should consider reducing the cost of its products. The demographic size in the business location is high. The business is located along the thoroughfare street right in the middle of the city blue-collar district (Michael and Kenneth 379). The business potential customers are blue-collar workers who constitute both middle and lower class males and females. There are different products in the business essential to the potential customers. The number of people in the town where the business is located is high enough to make the business succeed and earn adequate profit. To attract a considerable number of potential customers into the business, the business managers and administrators must consider improving the quality of their services. As confirmed by Don Martin, many customers expect quality services from the salespersons in the business. The business potential customers are middle aged people. Most of the products sold in the store are regularly used by middle aged people. Additionally, most of the blue-collar jobs are done by energetic middle aged people. Middle aged people buy products from Don Martin limited during weekends and in the evenings. To attract most of these customers, Don Martin administrators should consider offering their services over the weekends and during evening hours. Middle aged people also prefer buying their household products close to their residential areas. Therefore, Don Martins limited should consider opening businesses nears their residential areas. They should also consider improving their services delivery. This is due to the fact that most young people prefer quality services for their money. To attract and retain middle aged customers, the business management should consider advancing its service delivery to potential customers. In the recent past, Don Martin limited has faced severe reduction in its customers due to its poor services. To attract more customers, Don Martin limited should conduct market survey to understand its customers’ needs. The businesses should ensure that the relevant products are offered to young people in their area of coverage. On the other hand, the business has also relied on outdated service delivery methods. As observed by Don Martin, the other stores have offered different products for shoppers to compare. Don Martin limited lacks variety of products and services for the potential shoppers to compare. In its early years, Don Martin lim ...Show more

Summary

Don Martin Limited Marketing Analysis Don Martin Limited was started 23 years ago as an auto supplies company. In the last few years, the business has faced various shortfalls. Owing to a tremendous flight of customers, the business has been losing money instead of making profit…
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