The business has attempted several strategies to increase its profits, including increasing the prices of its products, increasing production lines, and promoting the business through newspapers and radio. Due to these pitfalls, marketing strategy is exceptionally paramount for the success of the business (Pearce and Hardy 379). Most of the customers in this business are low income earners. They also live within the business jurisdiction. Due to their limited income, these customers require low priced products. To attract more customers from the area, Don Martin limited has decided to open credit account to its customers. Despite offering credit to customers, the business has continued to lose them due to poor services and high cost of its products. Frequent increases in price to maximize profit have, therefore, discouraged customers from shopping in Don Martin limited. To attract more customers and compete effectively in the market, the business should consider reducing the cost of its products. The demographic size in the business location is high. The business is located along the thoroughfare street right in the middle of the city blue-collar district (Michael and Kenneth 379). The business potential customers are blue-collar workers who constitute both middle and lower class males and females. There are different products in the business essential to the potential customers. The number of people in the town where the business is located is high enough to make the business succeed and earn adequate profit. To attract a considerable number of potential customers into the business, the business managers and administrators must consider improving the quality of their services. As confirmed by Don Martin, many customers expect quality services from the salespersons in the business. The business potential customers are middle aged people. Most of the products sold in the store are regularly used by middle aged people. Additionally, most of the blue-collar jobs are done by energetic middle aged people. Middle aged people buy products from Don Martin limited during weekends and in the evenings. To attract most of these customers, Don Martin administrators should consider offering their services over the weekends and during evening hours. Middle aged people also prefer buying their household products close to their residential areas. Therefore, Don Martins limited should consider opening businesses nears their residential areas. They should also consider improving their services delivery. This is due to the fact that most young people prefer quality services for their money. To attract and retain middle aged customers, the business management should consider advancing its service delivery to potential customers. In the recent past, Don Martin limited has faced severe reduction in its customers due to its poor services. To attract more customers, Don Martin limited should conduct market survey to understand its customers’ needs. The businesses should ensure that the relevant products are offered to young people in their area of coverage. On the other hand, the business has also relied on outdated service delivery methods. As observed by Don Martin, the other stores have offered different products for shoppers to compare. Don Martin limited lacks variety of products and services for the potential shoppers to compare. In its early years, Don Martin lim
Don Martin Limited Marketing Analysis Don Martin Limited was started 23 years ago as an auto supplies company. In the last few years, the business has faced various shortfalls. Owing to a tremendous flight of customers, the business has been losing money instead of making profit…
Ford was incorporated with 12 investors owning 1000 shares in total. Malcomson and Ford together retained 51% of the shares of the company. By 1906 Malcomson was phased out and finally the name given was Ford Company Limited. Bill Ford is the president of Ford Company Limited.
The products stocked by the store include auto supplies, house-wares, motorcycles, sports equipment, TVs, radios, appliances and photographic equipments. Don Martin is strategically located at the heart of the blue-collar district where people come since they can get whatever they need for the area.
The developer of the company is known for his ability to manage stores starting from 45 squares to several blocks. This company provides the customers with a line of different goods both of brand names and of unknown developers. The developer of the company claimed that his customers have always come back to his store in spite of a wide availability of products along the street.
In that case it is indeed interesting to analyse the company’s current marketing strategy and to understand what could be the future of the same. To have an effective analysis we need to do an internal and external analysis that is SWOT analysis for the firm.
However, the external environment for the company is turbulent with Sony and Microsoft emerging as strong competitors with the Play Station and Xbox respectively. Whereas Nintendo has traditionally targeted the young generation engaged in fairly simple console-based games, Sony has continually focused on developing and sustaining high quality.
This paper will explore how Ryanair found an available niche and tailored its marketing mix to exploit and expand its market share. It will also explore how elements of Ryanair's marketing mix have changed as the airline has grown and succeeded.
Ryanair redefined the market in a way that Southwest Airlines (Southwest Airline) had done in the United States.
In April o f1994, RiceTEc introduced a new product line, RiceSelect. This is supported with redesigned package and expanded product line. Supermarkets using Texmati in their private brand programs had expressed interest in increasing their rice lines by using the RiceSelect branding.
The injured person may sue for an injunction to prevent the continuation of the tortuous conduct or for monetary damages. "The types of damages the injured party may recover include loss of earning capacity, pain and suffering and reasonable medical expenses.
Customers are not satisfied with the services offered by the employees in the business. This shortfall has significantly reduced the income rate in the business. The business has attempted several strategies to
The major reason behind this strategy was ensuring that it got back its profits quickly by ensuring that only high-end people purchased the commodities. If an interested person decided to visit the company’s websites, he or she
4 pages (1000 words)Case Study
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