Swot analysis of RIM BlackBerry

Swot analysis of RIM BlackBerry Term Paper example
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SWOT ANALYSIS of RIM BlackBerry Without a doubt, the decline of market share of RIM BlackBerry is extremely alarming. This trend can be explained by a lot of factors, including the influences on its decline that are within and beyond a company’s control.


Especially, having a BlackBerry is perfect for professional and business – minded people. As suggested by Morisy in 2008, its features catering for business world are its strength as BlackBerry is a phone highly recommended by IT professionals.2 Product Features – BlackBerry has an easy – to – use QWERTY keyboard. Apart from that, BlackBerry has coverage in lots of countries, hence used around the globe. One of its strongest features is its strong email capabilities3 which keeps one connected and does well in providing an email mobile environment. In addition to that, its mobile email provider is fast. Undeniably, BlackBerry has a strong business class features (Barker, 2011).4 On the one hand, this mobile phone has showed its usefulness in being connected in social networking sites like Facebook and Twitter as well. Hence, BlackBerry gives an edge on its utmost functionality. Hardware and User Interface Design – Its OS is exclusive to RIM gadgets. ...
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