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Swot analysis of RIM BlackBerry - Term Paper Example

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Especially, having a BlackBerry is perfect for professional and business – minded people. As suggested by Morisy in 2008, its features catering for business world are its strength as BlackBerry is a phone highly recommended by IT professionals.2 Product Features – BlackBerry has an easy – to – use QWERTY keyboard. Apart from that, BlackBerry has coverage in lots of countries, hence used around the globe. One of its strongest features is its strong email capabilities3 which keeps one connected and does well in providing an email mobile environment. In addition to that, its mobile email provider is fast. Undeniably, BlackBerry has a strong business class features (Barker, 2011).4 On the one hand, this mobile phone has showed its usefulness in being connected in social networking sites like Facebook and Twitter as well. Hence, BlackBerry gives an edge on its utmost functionality. Hardware and User Interface Design – Its OS is exclusive to RIM gadgets. ...
rowsing and other applications that the others can perform better.7 BlackBerry is more often than not behind the new technological innovations of phones. Limited Applications – Unlike iPhone and other android phones, BlackBerry does not have much selection of applications. It does not have the trendy applications like Instagram of which gives artsy snapshots in social networking sites and games in iPhone, and much more applications provided by the android market.8 Lacks Style and Aesthetics – In contrast to other phones, BlackBerry is not stylish and aesthetically appealing enough to a wide array of consumers because of its no more than sleek professional look. Cost of Ownership – Since known as a high – end product, BlackBerry is quite expensive as compared to other phones. Though now, it has offered selected affordable BlackBerry phones, its price does not still reflect the applications that are provided in other phones of its same price. Small Screen Features – Given that BlackBerry is known for its QWERTY keyboard, only its TORCH touchscreen models are providing large screen features. Nonetheless, its screen is not that big when compared to other phones available in the market like Samsung Galaxy S series. OPPORTUNITIES Applications Market – Indeed, the value of email is understood mostly by people but individuals are reluctant to pay this price for email feature alone. This means, offering more applications can be the biggest opportunity for Blackberry. According to Gardner (2008), for the reason that the BlackBerry Partners Fund is used in helping to make downloadable applications from independent companies, this is its main opportunity that must be explored quickly.9 Though Apples iPhone dominates this market, it is a must for BlackBerry to hastily ...Show more


SWOT ANALYSIS of RIM BlackBerry Without a doubt, the decline of market share of RIM BlackBerry is extremely alarming. This trend can be explained by a lot of factors, including the influences on its decline that are within and beyond a company’s control…
Author : jakaylaschaefer
Swot analysis of RIM BlackBerry essay example
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