Got a tricky question? Receive an answer from students like you! Try us!

Swot analysis of RIM BlackBerry - Term Paper Example

Only on StudentShare
Undergraduate
Term Paper
Marketing
Pages 4 (1004 words)

Summary

SWOT ANALYSIS of RIM BlackBerry Without a doubt, the decline of market share of RIM BlackBerry is extremely alarming. This trend can be explained by a lot of factors, including the influences on its decline that are within and beyond a company’s control…

Extract of sample
Swot analysis of RIM BlackBerry

Especially, having a BlackBerry is perfect for professional and business – minded people. As suggested by Morisy in 2008, its features catering for business world are its strength as BlackBerry is a phone highly recommended by IT professionals.2 Product Features – BlackBerry has an easy – to – use QWERTY keyboard. Apart from that, BlackBerry has coverage in lots of countries, hence used around the globe. One of its strongest features is its strong email capabilities3 which keeps one connected and does well in providing an email mobile environment. In addition to that, its mobile email provider is fast. Undeniably, BlackBerry has a strong business class features (Barker, 2011).4 On the one hand, this mobile phone has showed its usefulness in being connected in social networking sites like Facebook and Twitter as well. Hence, BlackBerry gives an edge on its utmost functionality. Hardware and User Interface Design – Its OS is exclusive to RIM gadgets. ...
Download paper
Not exactly what you need?

Related Essays

SWOT Analysis - NYLB.
This function started since 1909 after the New York legislation passed a law which stated that the receiver would have separate responsibility and was appointed by the State Supreme Court of New York (New York Liquidation Bureau, “Home”). Mr.Bing, chief executive officer of the NYLB authored 85 bills that passed the Assembly and around 35 of the bills passed the senate and were signed into law. Among these law included the 2006 law passed by Mr.Bling which stated about the limitation of workers, recovery and clean up workers, compensation claims made by the 9/11 rescues; other law stated…
12 pages (3012 words)
Blackberry
Typical Blackberry devices support many instant messaging features including the Blackberry Messenger. 2. Macro and Competitive Environments For the fiscal year 2011, Blackberry sales accounted for 3% of all mobile device sales around the world. This makes RIM the sixth most popular device manufacturer in the world, as 25% of all mobile devices manufactured in the world are smart phones (Gartner, 2011). The trademark Blackberry Internet Service is offered in 91 countries through some 500 mobile service operators who provide differing mobile technologies (Blackberry, 2010). An estimate from…
10 pages (2510 words)
SWOT Analysis: Medline
Medline has differentiated its products from the products of its competitors. To avoid threats and to keep its products differentiated, Medline uses patents, licenses and trademarks. Strength of Medline lies in that it is the industry leader in medicinal products. The sales growth of Medline has been very high and in 2010 the sales were of over $4 Billion. There has been a continuous increase in the annual sales of Medline and this increasing annual trend acts as strength for Medline. Quality is also the strength of Medline. Medline provides its customers with products that are of high…
4 pages (1004 words)
Apple Inc. Business Analysis
The organization’s current strengths are multi-varied. Perhaps Apple’s greatest current strength is its competitive advantages. From the earliest incarnations of Apple Computer the company sought to carve out a competitive advantage through horizontal and vertical integration that restricted external product licensing ("Apple computer, inc.," 2011). Today among Apple’s strongest products are the iPhone, iPod, iPad, and the Mac book. These elements have a strong presence in everyday recreation uses, artistic practices, and education. In addition, they are supported by Apple’s globally…
4 pages (1004 words)
External Analysis of Blackberry
The present 9000 series has extended the capabilities of blackberries (Baldauf and Stair, 180). The series is now able to receive RSS feeds, display full HTML web pages, and other networking abilities. This short paper will deal with the threats and opportunities of the Blackberry Company. Major threats faced by Blackberry The company faces a myriad of threats in which the leading is competition from companies producing similar products. Motorola gave a notable competition to the company in the year 2007 (Blackberry Product Fans, 2008). This occurred because Motorola had superior products that…
3 pages (753 words)
Apple SWOT analysis
Apple statement further elaborates that currently, the company still leads the industry though innovative technologies that have resulted in ward winning computers, operating systems, iLife, and other professional applications. Furthermore, the statement narrates that Apple is setting benchmarks in the global market though launching of IPod portable music, iTunes online store, video players, and has even managed a groundbreaking entrance in the phone market through iPhone. Besanko et al (2009) further elaborates that a mission statement should tell more about what an organization believes in…
4 pages (1004 words)
MOBILE INDUSTRY ENVIRONMENT USING THE PESTEL ANALYSIS. A CASE STUDY OF BLACKBERRY
Commonly known as Research in Motion, the company started in 1984 and took the world by storm in 1999 with the introduction of blackberry solutions. It continued to produce advanced models of blackberry solutions while partnering with technological and telecommunication companies such as MTN, Yahoo, AOL among others. Blackberry has proved a superior communication device especially during the 9/11 crisis, in which it was able to send messages where other devices had failed. In addition, during the anthrax scare, blackberry also emerged a superior means of wireless communication, and the two…
7 pages (1757 words)