According to the research findings the reasons behind the utilisation of the social media sites depend upon multifarious factors. Its utilisation may depend upon components such as company profile, products and customers that the company is serving. Social media websites can be considered as a good way through which the dependability as well as the goodwill of a company can be enhanced. People make use of social media sites for certain reasons such as for the purpose of interacting, collaborating, looking for counsel from the experts, disseminating of the multimedia, looking for opinions, contributing reviews as well as entertainment. Most of the people argue the fact that social media tends to bring a new sense of community by permitting them to connect with those who are similar to themselves i.e. like-minded people and people with similar tastes and preferences. A number of people are making use of the social media while initiating purchase decisions. The figure below demonstrates the use of social media by BMW and others and the benefits obtained by it in order to gain higher return on investment. The figure makes it apparent that BMW scores high in terms of revenues earned by making use of the social media. It is a well known fact that the new media environment is featured by interactivity and multi-dimensional communication flows. With the pace of time, the marketing functions have also started incorporating social media in its campaigns. (Yamamichi, 2011). The increased utilisation of social networking sites such as Facebook as well as Twitter in order to market the products as well as the services is gaining huge attention in the recent times. The companies make use of the social media sites as one of the significant communication channels so that they can gain feedback of the consumers. It has been recognised that on-line communities are considered as a vital component of social media since they offer the companies with cross-selling opportunities to various user groups sharing the similar platform (Donath, 2004). Social media can offer BMW with immediate feedbacks and present the company with quick indications regarding what is required in order to resolve pertinent issues. In the present times, the companies make use of the social media so that they can improve their marketing schemes. The purpose of social media must be to improve branding of the business of BMW and to increase the popularity of the product. It can be mentioned that the social media must also be utilised for the purpose of tracking the presence of the business online in order to ensure that the clients are not deteriorating the value of the brand (Zwart, Lindsay, Henderson, & Phillips, 2011). Certain authors have stated the fact that one of the main benefits of social media is to identify precisely regarding what the customers are thinking. Businesses also make use of the social media sites in order to increase the sales of the products and the services and in turn to increase the market share (Ali, 2011). Social media makes it easier for the companies to create relationships, position the brand properly and share exciting experiences and information with their customers (National Association of Insurance Commissioners, 2011). Web Users Frequency It has been found that the rate of internet penetration in Europe in the year 2011 had been 61.3% while the world average was 32.7%. Internet penetration in rest of the world has been 28.9%. The figure presented below helps
The major question under discussion and evaluation is “How can a BMW franchise create customer engagement through social media?” Social media is one of the most significant aspects of marketing, being used by various marketers irrespective of how big or small they are…
The research study concluded that social media marketing is highly important for the organizations. Almost every other organization is integrating social media marketing with the Integrated Marketing Communication (IMC) strategies. Different organizations have been able to reap several advantages and benefits on the basis of well thought and well formulated social media marketing strategies.
According to the paper the social media has given its users a platform for sharing what goes on in their lives. The social media sites offer people an opportunity to spread news, films and pictures about themselves. Through social media, people get into contact with old friends. They can initiate discussions and dialogue through Facebook and come up with groups of people with the same interests or likes.
The program has incorporated 1,772 AmeriCorps members who are highly focused on delivering adequate educational and behavioral improvement services to the children as well as young adults in around 170 urban educational institutions across 20 major cities within Texas (City Year Inc “National Service Provides a Strategy to Impact the Education Crisis”).
ia as means of communication. Many activities for example running of businesses nowadays use digital media because of simplicity brought out by rising information technology. The use of digital technology brings about advantages as well as disadvantages to the using community.
These internet-based applications allow a large group of internet users to exchange-user-generated information using social media networks such as Facebook, Twitter, Emails, Skype, and many others (Gupta, Brooks & Vines, 2013). Furthermore, social media involves the use of web-based and mobile technologies to build highly interactive applications whereby users can share, create, discuss, and amend user-generated contents.
Like many other organizations, different destination marketing organizations have also understood the importance of social media in the technological world from where they can easily reach out to their
The article was published by Routledge, Taylor & Francis Publishing Group in 2009. In her article, Crawford aimed at developing the concept of listening as metaphor for being attentive online. Therefore, in order to support her claims, she uses one tool of
Why is this component so crucial in your estimation?
The most critical factor that makes the consumer purchase a product is the post purchase phase. The experience and opinions of the current consumers influence the future
have increased online presence and the use of social media. The used of web-based technology has created social virtual community by providing an interactive platform through which individuals and communities create, discuss or share user-generated